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Nov-2024
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Overview
Market Insights Snapshot
Cheech & Chong's has shown notable performance variations across different states and product categories in recent months. In Arizona, their Flower category has experienced a remarkable upward trajectory, moving from the 12th position in August to a strong 3rd place by November, indicating a significant increase in consumer preference. Conversely, their Flower products in Massachusetts have seen a decline, dropping from 23rd place in August to 31st by November, suggesting a potential shift in market dynamics or consumer preferences. Meanwhile, in Michigan, the brand has shown resilience in the Flower category, climbing up from 63rd in August to 24th in November, which could be indicative of successful marketing strategies or product improvements.
The Pre-Roll category presents a mixed picture for Cheech & Chong's. In Arizona, they have maintained a stable ranking, consistently holding the 4th position from September to November, which suggests a steady demand for their products. However, in New York, the brand experienced a dip in October, falling out of the top 30, but rebounded to 22nd place in November, hinting at potential volatility in consumer interest. Interestingly, their Vapor Pens have not made it to the top 30 in Illinois until November, where they debuted at 40th, suggesting a nascent presence in that category and market. These dynamics across states and categories underscore the brand's varying levels of success and highlight areas that may require strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Cheech & Chong's has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 12 in August 2024, the brand experienced a dip to 19 in September, only to surge to rank 10 in October and achieve an impressive rank of 3 by November. This significant climb in rankings suggests a strong increase in market presence and consumer preference, likely driven by strategic marketing or product differentiation. In contrast, competitors such as Shango and The Giving Tree have maintained relatively stable positions, with Shango fluctuating between ranks 4 and 6, and The Giving Tree consistently hovering around rank 4 to 5. Meanwhile, Mohave Cannabis Co. has held a steady rank of 2, and Find. remains the leader at rank 1. The dynamic shift for Cheech & Chong's, especially in November, indicates a potential to challenge these established brands, reflecting a positive trend in sales and brand recognition.
Notable Products
In November 2024, Low Rider Pre-Roll (1g) emerged as the top-performing product for Cheech & Chong's, reclaiming the number one rank from its previous fourth position in October, with notable sales of 23,658 units. Drooler Pre-Roll (1g) followed closely as the second best-seller, dropping from its top spot the previous month. AhhBerry (3.5g) maintained a strong presence, ranking third, despite a slight drop from its second position in October. New entries Low Rider (3.5g) and Drooler (3.5g) secured the fourth and fifth ranks respectively, indicating a growing preference for flower products. Overall, the rankings reflect a dynamic shift in consumer preferences towards pre-rolls and flowers within Cheech & Chong's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
