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Dec-2024
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Overview
Market Insights Snapshot
Cheech & Chong's has demonstrated a strong performance in the Arizona market, particularly in the Flower category, where the brand has climbed from the 19th position in September 2024 to an impressive 3rd place by December. This upward trajectory is mirrored by a significant increase in sales, hinting at growing consumer demand and effective market strategies. In the Pre-Roll category, Cheech & Chong's maintained a consistent 4th place ranking throughout the last quarter of 2024, indicating stable performance and a solid consumer base in the state. Meanwhile, in Massachusetts, the brand faced challenges in the Flower category, slipping from 19th in September to 35th by December, suggesting potential market saturation or increased competition. This decline in ranking is accompanied by a noticeable drop in sales, pointing to areas that may require strategic adjustments.
In the Michigan market, Cheech & Chong's experienced a positive trend in the Flower category, moving up from 39th in September to 25th by December, which is accompanied by a steady increase in sales. However, the Vapor Pens category saw fluctuating rankings, peaking at 36th in October before dropping to 57th in December, indicating volatility that might be worth investigating further. Notably, in Illinois, the brand did not make it into the top 30 for Vapor Pens in either November or December, highlighting a potential area for growth. In New York, the Flower category saw Cheech & Chong's ranked 59th in September but did not appear in the top ranks for the later months, suggesting a need to reassess their market approach in that state. This varied performance across different states and categories underscores the complex dynamics of the cannabis market and the importance of tailored strategies for each region.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Cheech & Chong's has demonstrated a remarkable upward trajectory in brand ranking over the last few months of 2024. Starting from a rank of 19 in September, the brand has climbed to an impressive 3rd place by December. This ascent is indicative of a significant increase in market presence and consumer preference, as evidenced by their sales growth during this period. Notably, Cheech & Chong's outpaced Shango, which fluctuated between 4th and 6th place, and High Grade, which saw a slight decline from 3rd to 4th place. Despite the dominance of Find. and Mohave Cannabis Co., which maintained their 1st and 2nd positions respectively, Cheech & Chong's rapid rise suggests a growing competitive edge and potential for further market share capture in the Arizona flower market.
Notable Products
In December 2024, Drooler - Don Mega (3.5g) emerged as the top-performing product for Cheech & Chong's, climbing from a fifth rank in November to first place, with sales reaching $31,523. AhhBerry (3.5g) maintained a strong presence, securing the second position and improving from a fourth-place ranking in November. Key Lime Pie Infused Pre-Roll (1.2g) entered the rankings at third place, marking its debut in the top products list. Clementine Infused Pre-Roll (1.2g) followed closely, debuting at fourth place. AhhBerry Pre-Roll (1g) re-entered the rankings in December at fifth place, after not being ranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
