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Oct-2024
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Overview
Market Insights Snapshot
ChillBilly has shown a varied performance across different states and categories, particularly in the Vapor Pens category. In Alberta, the brand demonstrated a strong upward trajectory from July to September 2024, moving from a rank of 54 to an impressive 12, before dropping to 22 in October. This indicates a significant, albeit temporary, penetration into the top ranks, suggesting either a successful marketing push or a seasonal demand spike. On the other hand, in Ontario, ChillBilly has struggled to break into the top 30, consistently placing below this threshold from July through October. This could point to a more competitive market or a need for strategic adjustments to capture consumer interest.
The sales data further supports these observations, with Alberta showing a notable peak in sales during September, which aligns with their highest rank in that month. Conversely, Ontario's sales figures do not reflect any major breakthroughs, as they remain relatively stable and lower compared to Alberta. This stability, however, does suggest a loyal customer base that could be leveraged for future growth. The brand's fluctuating performance across these provinces highlights the importance of understanding regional market dynamics and consumer preferences, which could be pivotal for ChillBilly's strategic planning and resource allocation going forward.
Competitive Landscape
In the Alberta vapor pens category, ChillBilly has experienced significant fluctuations in its market position over the past few months. Notably, ChillBilly surged from a rank of 54 in July 2024 to an impressive 12 in September 2024, before dropping to 22 in October 2024. This volatility suggests a dynamic market presence, potentially influenced by strategic marketing or product changes. In contrast, Foray maintained a relatively stable position, hovering around the 16th to 21st ranks, while Coterie showed a gradual improvement, climbing from 27th to 23rd. Meanwhile, Banter and Frootyhooty displayed mixed trends, with Banter dropping slightly and Frootyhooty improving its rank. ChillBilly's sales peaked in September, indicating a successful period that may have been driven by promotional efforts or consumer preference shifts, but the subsequent decline in October suggests potential challenges in sustaining this momentum. Understanding these competitive dynamics can provide valuable insights for stakeholders looking to capitalize on market opportunities or mitigate risks in the Alberta vapor pens market.
Notable Products
In October 2024, the top-performing product for ChillBilly was the Gator Blood Blammo Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 5,238 units. Following closely, the Triple Berry Truckin' Blammo Distillate Cartridge (1g) also sustained its second-place position since July, although its sales decreased to 2,894 units in October. Notably, both products have consistently held their rankings, indicating strong customer preference and brand loyalty. The Gator Blood Blammo saw a decrease in sales compared to September, but it still leads the category significantly. These stable rankings suggest that ChillBilly's Vapor Pens continue to dominate the market with consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
