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Nov-2024
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Overview
Market Insights Snapshot
ChillBilly's performance across various categories and regions has been marked by some notable shifts in recent months. In the Vapor Pens category in Alberta, ChillBilly saw a decline in rankings from August to November 2024, dropping from 18th to 26th place. This downward trend in Alberta is reflected in their sales figures, which decreased steadily over the same period. In contrast, the brand's presence in Ontario has been more stable, albeit outside the top 30 rankings, with positions ranging from 50th to 60th. Despite not breaking into the top 30 in Ontario, the brand did experience a slight recovery in sales from October to November.
While ChillBilly has maintained its position within the top 30 for Vapor Pens in Alberta, the declining trend could be indicative of increased competition or shifts in consumer preferences in the region. Their inability to secure a top 30 spot in Ontario over the past few months suggests that the brand faces significant challenges in gaining traction in this market. The fluctuation in sales figures in Ontario, however, might hint at potential opportunities for growth if the brand can capitalize on market dynamics. These movements underscore the importance of strategic positioning and market adaptation for ChillBilly as it navigates the competitive landscape across different regions.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, ChillBilly has experienced notable fluctuations in its market position from August to November 2024. Despite a strong showing in September with a rank of 13, ChillBilly's rank slipped to 26 by November, indicating a potential challenge in maintaining its competitive edge. This decline coincides with a downward trend in sales, which fell from a peak in September to a lower figure in November. In contrast, Foray also saw a decline in rank, dropping out of the top 20 by November, which might suggest a broader market shift or increased competition. Meanwhile, Adults Only showed resilience, improving its rank slightly from 26 in August to 24 in November, potentially capturing some of the market share lost by other brands. The emergence of Carmel in November, debuting at rank 25, could also be a factor affecting ChillBilly's market position. These dynamics suggest that while ChillBilly has strong brand recognition, it faces significant competition and must strategize to reclaim its earlier momentum in Alberta's vapor pen category.
Notable Products
In November 2024, the top-performing product for ChillBilly was Gator Blood Blammo Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for the fourth consecutive month with sales of 4,151 units. The Triple Berry Truckin' Blammo Distillate Cartridge (1g) also held steady in the second position, showing consistent performance across the months. Despite a decline in sales figures from August to November, the rankings for these top products remained unchanged. This stability indicates strong customer loyalty and preference for these specific vapor pen products. Overall, ChillBilly's top products have shown remarkable consistency in their market positions, even as sales volumes fluctuated.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
