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Sep-2024
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Overview
Market Insights Snapshot
ChillBilly has shown a noteworthy performance in the Vapor Pens category across different provinces in Canada. In Alberta, the brand has made significant strides, climbing from a rank of 40 in June 2024 to an impressive 12 by September 2024. This upward movement is accompanied by a substantial increase in sales, indicating a strong market presence and growing consumer preference. On the other hand, ChillBilly's performance in Ontario has been less dynamic, with a gradual improvement from rank 63 in June to 46 in September. Although they did not break into the top 30 in Ontario, the consistent sales figures suggest a steady, albeit slower, growth trajectory.
While ChillBilly's rise in Alberta is commendable, the brand's absence from the top 30 in Ontario highlights a potential area for strategic improvement. The brand's rapid ascent in Alberta, especially the leap from rank 52 in July to 17 in August, followed by reaching 12 in September, points to successful market strategies or consumer engagement efforts that could be replicated in other regions. In contrast, Ontario's gradual rank improvement suggests a need for a more aggressive approach to capture market share. The insights from Alberta could potentially inform strategies to enhance ChillBilly's positioning in Ontario and other markets where they have yet to make a significant impact.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, ChillBilly has shown a remarkable turnaround from June to September 2024. Initially ranked 40th in June, ChillBilly was absent from the top 20, indicating a challenging market presence. However, by August, it surged to 17th place, and further improved to 12th in September. This upward trajectory in rank is mirrored by a significant increase in sales, suggesting successful marketing strategies or product innovations. In contrast, competitors like Weed Me and XPLOR maintained higher rankings throughout the period, with Weed Me peaking at 7th in August before dropping to 10th in September, and XPLOR experiencing a slight decline from 8th in July to 11th in September. Meanwhile, 1964 Supply Co and Kolab showed consistent performance, hovering around the mid-teens. ChillBilly's rapid ascent in rank and sales highlights its potential to disrupt the market and challenge established players, making it a brand to watch in Alberta's vapor pen category.
Notable Products
In September 2024, ChillBilly's Gator Blood Blammo Distillate Cartridge (1g) maintained its position as the top-selling product, with sales reaching 7,955 units, continuing its dominance from previous months. The Triple Berry Truckin' Blammo Distillate Cartridge (1g) also held steady in the second position, showing a significant increase in sales compared to August 2024. Both products have consistently led the Vapor Pens category since June 2024, indicating strong and sustained consumer demand. Notably, the sales gap between the first and second-ranked products has narrowed, suggesting growing competition within the top tier. Overall, ChillBilly's product lineup in the Vapor Pens category remains robust, with little change in rankings over the past months, highlighting their strong market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
