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Jul-2024
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Overview
Market Insights Snapshot
Chillum's performance in the Concentrates category within Ontario has shown a degree of stability with some minor fluctuations over the past few months. Starting from a rank of 28 in April 2024, the brand saw a slight improvement to 27 in May and June, only to drop back to 28 in July. This suggests that while Chillum is maintaining its presence in the market, it is facing stiff competition and hasn't managed to break into the higher echelons of the top 30 brands. The steady sales growth, from $40,275 in April to $52,800 in July, indicates a positive trend in consumer demand despite the rank not improving significantly.
It is noteworthy that Chillum has managed to stay within the top 30 brands consistently in Ontario, which is a positive sign of brand resilience. However, the lack of movement beyond the 27th rank highlights potential areas for improvement in market penetration and competitive strategy. The consistency in rankings suggests that while Chillum is a recognized player in the Concentrates category, there is still room for growth to challenge the higher-ranked brands. Observing these trends can provide valuable insights into the brand's market dynamics and areas where it could focus its efforts for better performance.
Competitive Landscape
In the Ontario concentrates market, Chillum has shown a consistent presence, maintaining a rank around the 27th to 28th position from April to July 2024. Despite this stability, Chillum faces stiff competition from brands like 3Saints and Sauce Rosin Labs, which have also hovered around similar ranks but with slight fluctuations. Notably, Astro Lab has consistently outperformed Chillum, maintaining a higher rank throughout the same period. Meanwhile, Sheeesh! has shown a remarkable upward trend, climbing from the 44th rank in April to the 30th rank by July, indicating a significant increase in sales and market presence. This competitive landscape suggests that while Chillum has a stable foothold, it needs to strategize effectively to improve its rank and sales, especially given the dynamic movements of its competitors.
Notable Products
In July 2024, Chillum's top-performing product was Black Hash 3.5g in the Concentrates category, maintaining its number one ranking for four consecutive months with sales reaching 1577 units. The product consistently held the top spot since April 2024, showing a steady increase in sales from 1183 units in April to 1577 units in July. This trend highlights the strong and growing consumer preference for Black Hash 3.5g. Other products in Chillum's lineup showed varying performance, but none matched the consistent dominance of Black Hash 3.5g. The data suggests that Chillum's focus on quality and consistency in the Concentrates category is paying off.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
