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Sep-2024
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Overview
Market Insights Snapshot
In the province of Ontario, Chillum's performance in the concentrates category has seen some fluctuations over the past few months. Starting in June 2024, Chillum was ranked 27th, and by July, it slipped to the 30th position. Notably, in August, Chillum fell out of the top 30, indicating a challenging period for the brand. However, it managed to recover slightly in September, climbing back to the 28th position. This movement suggests that while Chillum experienced a downturn in mid-summer, it showed resilience by regaining its footing towards the end of the quarter.
Sales figures for Chillum in Ontario reflect this fluctuating ranking. For instance, sales in June were higher compared to July and August, where a noticeable dip occurred. Despite this downward trend, September's sales rebounded to levels similar to June, indicating a positive turnaround. The ability to bounce back into the top 30 in September could be seen as a positive sign for Chillum's market strategy or consumer demand in Ontario's concentrates category. However, the fact that Chillum was not in the top 30 in August highlights the competitive nature of the market and the challenges the brand faces in maintaining a strong position.
Competitive Landscape
In the Ontario concentrates market, Chillum has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 27 in June 2024, Chillum dropped to 30 in July and further to 31 in August, before rebounding to 28 in September. This indicates a volatile performance, with a significant dip in sales in August, but a recovery by September. In contrast, competitors like 3Saints and Ellevia have shown more stable rankings, with 3Saints improving from 28 to 26 and Ellevia maintaining a consistent presence around the mid-20s. Meanwhile, Purple Hills and Sauce Rosin Labs have seen a downward trend, with Purple Hills falling out of the top 20 by September. These dynamics suggest that while Chillum faces challenges, particularly in maintaining a stable rank, there is potential for growth if it can capitalize on the declining performance of some competitors.
Notable Products
In September 2024, Black Hash (3.5g) from Chillum maintained its top position in the Concentrates category, continuing its streak as the number one product for four consecutive months with a notable sales figure of 1498 units. This consistent performance highlights its strong market demand and customer preference. Other products in the lineup showed varied performance, but none matched the dominant sales figures of Black Hash (3.5g). Compared to previous months, this product has shown resilience in sales, despite a slight dip in August. Overall, Chillum's product lineup remains strong, with Black Hash (3.5g) leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
