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Dec-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, the cannabis brand Choice has consistently maintained its position at rank 6 in the Edible category from September to December 2024. This stability in ranking suggests a steady performance in a competitive market, although the slight fluctuations in sales figures indicate some variability in consumer demand. Despite these fluctuations, Choice's ability to remain in the top 10 signifies a strong foothold in the Massachusetts edible market. However, the brand's absence from the top 5 might suggest room for growth or the presence of formidable competitors in the state.
In contrast, Michigan presents a more robust picture for Choice, where the brand has consistently held the number 2 spot in the Edible category over the same period. This consistent high ranking is accompanied by a notable upward trend in sales, peaking in November before a slight dip in December. The sustained top-tier position in Michigan highlights the brand's strong market presence and consumer preference in the state, offering a stark contrast to its performance in Massachusetts. The lack of a number 1 ranking, however, indicates that while Choice is a major player, it is not the market leader, leaving room for strategic improvements to capture the top spot.
Competitive Landscape
In the Michigan edible cannabis market, Choice has consistently maintained its position as the second-ranked brand from September to December 2024, indicating a stable presence in the competitive landscape. Despite not overtaking Wyld, which holds the top spot with a clear lead in sales, Choice has shown resilience and growth in its sales figures over this period. This stability is particularly notable given the dynamic shifts among other competitors, such as MKX Oil Company, which improved its rank from fourth to third, and Camino, which experienced a decline from third to fourth. Choice's ability to maintain its rank suggests a strong brand loyalty and effective market strategies, positioning it well for future growth opportunities in the Michigan edible category.
Notable Products
In December 2024, the top-performing product for Choice was Red Raz Haze Gummies 10-Pack (200mg), which climbed from the second position in November to first place, achieving sales of 57,464. Granddaddy Grape Soft Chews 10-Pack (200mg) consistently held the second rank over the last two months, maintaining strong sales momentum. Chronic Cherry Berry Soft Chews 10-Pack (200mg), which dominated the top spot from September to November, slipped to third place in December. Sativa Blue Razz Dream Gummies (200mg) remained stable in fourth position across the last four months. Notably, Strawberry Lemonade Soft Chews 10-Pack (200mg) entered the rankings in December, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
