.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Choice has shown consistent performance in the Edible category across both Massachusetts and Michigan. In Massachusetts, Choice maintained a steady rank of 6th from October 2024 through January 2025, suggesting a stable presence in the market despite a slight dip in sales in January. This consistency indicates a reliable consumer base and effective brand loyalty strategies. In Michigan, the brand performed even more impressively, holding the 2nd position throughout the same period, although there was a noticeable decline in sales from November to January. This drop might suggest increasing competition or seasonal purchasing patterns affecting consumer behavior.
It is noteworthy that Choice did not break into the top 30 brands in any other state or category during this period, which could be seen as a limitation in their market penetration strategy. The absence from other rankings highlights potential areas for growth and expansion, particularly in diversifying their product offerings or enhancing their marketing strategies in other regions. The brand's stronghold in Michigan and Massachusetts could serve as a foundation for exploring new opportunities, leveraging their established market presence to enter untapped markets or categories. This strategic insight could be valuable for stakeholders looking to capitalize on emerging trends and consumer preferences in the cannabis industry.
Competitive Landscape
In the Michigan edible market, Choice has consistently maintained its position as the second-ranked brand from October 2024 through January 2025. Despite this steady rank, Choice faces stiff competition from the leading brand, Wyld, which has consistently held the top spot during the same period. While Choice's sales figures have shown a slight decline from November 2024 to January 2025, Wyld also experienced a notable drop in January 2025, suggesting potential market fluctuations affecting top brands. Meanwhile, MKX Oil Company and Camino have remained stable in the third and fourth positions, respectively, with MKX Oil Company showing a slight sales increase in December 2024. This competitive landscape indicates that while Choice is holding its ground in terms of rank, there is an opportunity to capture more market share by addressing the sales decline and differentiating itself further from Wyld.
Notable Products
In January 2025, the top-performing product for Choice was Chronic Cherry Berry Soft Chews 10-Pack (200mg) in the Edible category, reclaiming its number one rank from October and November 2024, with sales of $47,985. Red Raz Haze Gummies 10-Pack (200mg) held the second position, having been the top-ranked product in December 2024. Granddaddy Grape Soft Chews 10-Pack (200mg) maintained a consistent presence, ranking third, a position it also held in December 2024. Sativa Blue Razz Dream Gummies (200mg) remained steady at fourth place across multiple months. Strawberry Lemonade Soft Chews 10-Pack (200mg) stayed in fifth place, consistent with its December 2024 ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
