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Nov-2024
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Overview
Market Insights Snapshot
Choice has demonstrated consistent performance in the Edible category across different states. In Massachusetts, the brand maintained a steady 6th place ranking from August through November 2024. This consistency suggests a stable consumer base and effective market strategies, although the sales figures show a gradual decline over these months. In contrast, Michigan paints a more dynamic picture, with Choice holding a strong 2nd place ranking throughout the same period. Notably, the sales figures in Michigan show an upward trend, indicating growing consumer preference or successful promotional activities. The brand's ability to sustain a top-tier position in Michigan highlights its robust market presence in this state.
While Choice's performance in Massachusetts remains commendable, the lack of movement in rankings could signal a saturated market or increased competition. The absence of Choice in the top 30 rankings in other states or provinces for the Edible category could be a point of concern, suggesting potential areas for growth or market entry strategies. The contrasting trend between Massachusetts and Michigan emphasizes the importance of understanding regional market dynamics and consumer preferences. Focusing on expanding their footprint in states where they are not currently ranked could be a strategic move for Choice to enhance its market share and brand visibility.
Competitive Landscape
In the Michigan edible cannabis market, Choice has consistently maintained its position as the second-ranked brand from August to November 2024. Despite a steady rank, Choice has shown a positive sales trajectory, with sales increasing from September to November, suggesting a strengthening market presence. This is particularly notable given the fierce competition from top-ranked Wyld, which has consistently held the number one spot, albeit with fluctuating sales. Meanwhile, MKX Oil Company has been climbing the ranks, moving from fifth to third, indicating a potential threat to Choice's position if the trend continues. Camino, on the other hand, has experienced a decline in rank, moving from third to fourth, which may alleviate some competitive pressure on Choice. Overall, Choice's stable rank and increasing sales suggest a robust brand performance amidst a dynamic competitive landscape in Michigan's edible category.
Notable Products
In November 2024, Chronic Cherry Berry Soft Chews 10-Pack (200mg) retained its top position in Choice's product lineup, with sales reaching 57,176 units, marking a consistent lead since September. Red Raz Haze Gummies 10-Pack (200mg) made a notable climb to the second position, up from fourth in the previous two months. Granddaddy Grape Soft Chews 10-Pack (200mg) slipped to third, despite leading in August and maintaining a strong second place in September and October. Sativa Blue Razz Dream Gummies (200mg) held steady in the fourth spot for two consecutive months. Meanwhile, Strawnana Smoothie Soft Chews 10-Pack (200mg) consistently ranked fifth since its debut in September, showing stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
