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Sep-2024
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Overview
Market Insights Snapshot
Choice has demonstrated a consistent performance in the Massachusetts market within the Edible category, maintaining a steady rank of 6th place from June through September 2024. This stability in ranking, despite some fluctuations in sales figures, suggests a strong foothold in the market, although the slight dip in September sales compared to August might indicate seasonal or competitive pressures. In contrast, the Michigan market paints a different picture for Choice, where it has consistently held the 2nd position in the Edible category throughout the same period. This high ranking, coupled with a robust sales trend, positions Michigan as a significant market for Choice, indicating a strong brand presence and consumer preference for its products.
Interestingly, while Choice has managed to secure top positions in both Massachusetts and Michigan, the absence of rankings in other states and categories suggests potential areas for growth or challenges in expanding its market reach. The lack of top 30 rankings in other states could imply either a focus on these two key markets or difficulties in penetrating other regions. This information could be pivotal for stakeholders looking to understand Choice's market strategy and potential growth opportunities. Such insights might also be valuable for competitors and partners aiming to align their strategies with market dynamics.
Competitive Landscape
In the Michigan edibles market, Choice has consistently maintained its position as the second-ranked brand from June to September 2024, demonstrating a stable foothold in the competitive landscape. Despite the dominance of Wyld, which has held the top spot throughout this period, Choice's sales figures have shown resilience, with a notable peak in July 2024. This suggests a robust brand loyalty and effective market strategies that keep it ahead of other competitors like MKX Oil Company and Camino, which have fluctuated between the third and fifth ranks. While MKX Oil Company experienced a dip in rank during August, Camino briefly overtook MKX Oil Company in July and August, indicating a dynamic market environment. Choice's ability to maintain its rank amidst these shifts highlights its strong market presence and potential for future growth.
Notable Products
In September 2024, Chronic Cherry Berry Soft Chews 10-Pack (200mg) emerged as the top-performing product for Choice, reclaiming the number one spot with impressive sales of $53,108. Granddaddy Grape Soft Chews 10-Pack (200mg) dropped to second place, despite a steady increase in sales, reaching $49,454. Sativa Blue Razz Dream Gummies (200mg) climbed to third, showing a consistent upward trend from previous months. Red Raz Haze Gummies 10-Pack (200mg) slipped to fourth place, indicating a slight decline in sales performance compared to August. A new entry, Strawnana Smoothie Soft Chews 10-Pack (200mg), made its debut in the rankings at fifth place, contributing to the diverse product lineup of Choice.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
