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Oct-2024
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Overview
Market Insights Snapshot
Church Cannabis Co. has shown varying performance across different states and categories over the past few months. In the Vapor Pens category, the brand's presence in Massachusetts has been inconsistent, with rankings fluctuating from 72nd in July to 68th in October, never breaking into the top 30, which indicates room for improvement in this market. Meanwhile, in Michigan, the brand managed to stay within the top 30 in July and August, but fell to 37th by October, suggesting a downward trend that could be concerning for sustaining market share. On the other hand, Nevada presents a more optimistic picture, where Church Cannabis Co. improved its standing from 25th in August and September to 20th in October, indicating a positive movement and potential for growth in this state.
Sales trends for Church Cannabis Co. also reveal some interesting dynamics. In Massachusetts, despite a peak in sales in September, the brand experienced a decline in October, which may reflect the volatility in their ranking position. The Michigan market showed a consistent decrease in sales from July to October, aligning with their drop in rankings, which could be a signal for the brand to reassess its strategy in this state. Conversely, Nevada displayed a recovery in sales in October after a decline during the previous months, which is encouraging and could suggest successful marketing or product strategies that are resonating with consumers. These trends highlight the importance of state-specific strategies to capitalize on growth opportunities and address challenges in weaker markets.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Church Cannabis Co. has experienced a noticeable decline in both rank and sales from July to October 2024. Initially ranked 23rd in July, Church Cannabis Co. dropped to 37th by October, indicating a significant shift in market position. This decline is mirrored in their sales figures, which have decreased steadily over the months. In contrast, brands like Element and ErrlKing Concentrates have shown more stability, with Element maintaining a close rank to Church Cannabis Co. but with less dramatic sales fluctuations. Meanwhile, Rkive Cannabis and Fawn River have both seen improvements in their rankings, with Fawn River notably climbing from 45th to 35th, suggesting a positive trend that could challenge Church Cannabis Co.'s market share if the current trajectory continues.
Notable Products
In October 2024, the top-performing product for Church Cannabis Co. was the Blue Dream Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one position after maintaining the second rank in the previous two months, with sales reaching 1,415 units. The Alaskan Thunder Fuck Distillate Disposable (1g) also showed significant improvement, moving up to the second rank from fourth in September 2024. The Forbidden Fruit Live Resin Cartridge (1g), previously ranked first in September, dropped to the third position in October. Skywalker Live Resin Cartridge (1g) re-entered the rankings at fourth place, while Strawberry Cough Live Resin Cartridge (1g) appeared for the first time in the fifth spot. This month saw a reshuffling of rankings with notable shifts, particularly for the Blue Dream and Alaskan Thunder Fuck products, indicating changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
