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Dec-2024
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Overview
Market Insights Snapshot
In the realm of Vapor Pens, Church Cannabis Co. has displayed varied performance across different states. In Massachusetts, the brand has struggled to break into the top 30, consistently ranking outside this bracket from September to December 2024. The sales figures in Massachusetts also reflect a downward trend, with a notable drop from September to December. Conversely, in Michigan, Church Cannabis Co. has maintained a more stable presence within the top 30, ranking 27th in both September and December of 2024. This consistency suggests a steady demand for their Vapor Pens in the Michigan market, despite a dip in October.
The performance in Nevada paints a different picture, with Church Cannabis Co. experiencing fluctuations in their rankings. The brand was able to secure the 21st spot in October 2024 but dropped to 35th by December. This volatility could indicate a competitive market or changing consumer preferences in Nevada. Despite these challenges, the brand saw a brief increase in sales in October, suggesting potential opportunities for growth if they can capitalize on market trends. While these trends provide a snapshot of the brand's performance, further analysis would be needed to understand the underlying factors driving these movements.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Church Cannabis Co. has demonstrated resilience amidst fluctuating market dynamics. Despite not securing a top 20 rank in any month from September to December 2024, Church Cannabis Co. showed a notable recovery in sales, climbing back to the 27th position by December after a dip to 34th in October. This rebound is significant when compared to competitors like Terpene Tanks, which experienced a decline from 13th to 26th place over the same period, indicating a sharper drop in consumer preference or market share. Meanwhile, Dragonfly Cannabis maintained a relatively stable position, hovering around the 21st to 25th ranks, suggesting consistent performance. Another competitor, Mozey Extracts, mirrored Church Cannabis Co.'s trajectory by ending the year at a similar rank, underscoring the competitive pressure in this segment. The emerging brand Giggles showed a promising rise from 50th to 28th, indicating potential disruption in the market. These dynamics highlight the importance for Church Cannabis Co. to leverage its recovery momentum and strategize for sustained growth in the evolving Michigan vapor pen market.
Notable Products
In December 2024, Blue Dream Live Resin Cartridge (1g) maintained its position as the top-performing product for Church Cannabis Co., with sales reaching 1769 units. Strawberry Cough Live Resin Cartridge (1g) also held steady in the second position, showing consistent performance since its introduction in November 2024. Skywalker Live Resin Cartridge (1g) climbed to the third rank, improving from its fifth position in the previous two months. Ice Cream Cake Live Resin Cartridge (1g) and RS11 Live Resin Cartridge (1g) entered the rankings for the first time in December, securing the fourth and fifth positions respectively. Overall, the Vapor Pens category dominated the top ranks, indicating a strong consumer preference for these products during the holiday season.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
