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Jan-2025
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Overview
Market Insights Snapshot
Church Cannabis Co. has shown varied performance across different states in the Vapor Pens category. In Massachusetts, the brand has faced challenges, as evidenced by their rankings slipping from 68th in October 2024 to 93rd by January 2025. This decline is mirrored by a significant drop in sales, suggesting a competitive market landscape or possibly a shift in consumer preferences. In contrast, Michigan presents a more stable picture for Church Cannabis Co., maintaining a steady 31st position from December 2024 to January 2025. This consistency might indicate a loyal customer base or effective market strategies that are keeping the brand afloat despite fluctuations in other regions.
Looking at Nevada, Church Cannabis Co. experienced some volatility but managed to recover from a low of 37th place in December 2024 to 27th in January 2025. This rebound could suggest successful adjustments in marketing tactics or product offerings that resonated well with consumers. However, it's important to note that despite these improvements, the brand did not secure a position within the top 20, indicating room for growth. Across these states, the performance of Church Cannabis Co. highlights the diverse challenges and opportunities faced in the competitive Vapor Pens market, with each state presenting its unique set of dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Church Cannabis Co. has been maintaining a steady presence, consistently ranking at 31st or 32nd from October 2024 to January 2025. Despite a slight dip in sales in January 2025, Church Cannabis Co. has shown resilience against competitors such as Element, which has hovered around the 28th to 30th ranks, and Gelato, which experienced more volatility, dropping from 23rd to 32nd. Notably, Common Citizen has been on an upward trajectory, climbing from 61st to 34th, suggesting a potential emerging threat. Meanwhile, Mozey Extracts has shown fluctuations but ended January 2025 at 30th, just ahead of Church Cannabis Co. These dynamics indicate that while Church Cannabis Co. maintains a stable position, it faces challenges from both established and rising competitors, highlighting the need for strategic initiatives to bolster its market standing in Michigan's vapor pen category.
Notable Products
In January 2025, the top-performing product for Church Cannabis Co. was the Skywalker Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank from its previous position at third in December 2024. The Strawberry Cough Live Resin Cartridge (1g) maintained its second position for two consecutive months, demonstrating consistent popularity and strong sales with a figure of 1143.0. Hawaiian Snowcap Distillate Disposable (1g) made a notable entry at the third position, having not been ranked in earlier months. Ice Cream Cake Live Resin Cartridge (1g) held steady at the fourth rank, showing stable performance. Blue Dream Live Resin Cartridge (1g), which had been the top product in October, November, and December 2024, saw a decline to the fifth position in January 2025, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
