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Aug-2024
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Overview
Market Insights Snapshot
Church Cannabis Co. has shown varied performance across different states, particularly in the Vapor Pens category. In Massachusetts, the brand has struggled to maintain a consistent ranking, fluctuating from 60th in May 2024 to 78th in July 2024, before improving to 53rd in August 2024. This inconsistent performance is reflected in their sales figures, which saw a significant drop from $55,910 in May to $25,543 in July, but then a recovery to $47,846 in August. This volatility highlights the challenges Church Cannabis Co. faces in sustaining market presence in Massachusetts.
In contrast, Church Cannabis Co. has maintained a relatively stable position in Michigan and Nevada. In Michigan, the brand consistently ranked within the top 30, although it experienced a slight decline from 21st in June to 25th in August. Despite this, their sales remained robust, peaking at $636,845 in June. Similarly, in Nevada, their ranking fluctuated between 18th and 22nd, with sales showing a downward trend from $268,090 in May to $147,852 in August. These trends suggest that while Church Cannabis Co. has a solid foothold in these states, there are opportunities for improvement to enhance their market position further.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Church Cannabis Co. has experienced fluctuations in its ranking and sales over the past few months. Notably, Church Cannabis Co. ranked 22nd in May 2024 and saw a slight improvement to 21st in June 2024, only to drop back to 22nd in July and further down to 25th in August. This decline in rank is concerning, especially when compared to competitors like Flav, which surged from 43rd in May to 20th in June, maintaining a relatively stable position thereafter. Similarly, Traphouse Cannabis Co. consistently outperformed Church Cannabis Co., holding ranks within the top 20 for most months, although it also experienced a drop to 23rd in August. Another competitor, Bossy, showed a positive trend, climbing from 37th in May to 26th by August. Meanwhile, Mozey Extracts had a volatile performance, peaking at 20th in May but dropping significantly in July before recovering slightly in August. These trends indicate that Church Cannabis Co. faces stiff competition and needs strategic adjustments to regain and improve its market position.
Notable Products
In August 2024, Church Cannabis Co.'s top-performing product was the Trick Trick OG Live Resin Disposable (1g) in the Vapor Pens category, which climbed to the number one spot with sales of $3,741. The Pineapple Punch Distillate Disposable (1g) also emerged as a strong performer, securing the second position. The Blueberry Banana Bread Distillate Disposable (1g) maintained its presence in the top three, moving up from fourth to third place. Blue Dream Live Resin Cartridge (1g) saw a drop to fourth place from its previous high rankings earlier in the year. Skywalker Live Resin Cartridge (1g) fell to fifth place, continuing its decline from second in June and third in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
