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Sep-2024
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Overview
Market Insights Snapshot
City Trees has shown notable consistency and growth in the Nevada market, particularly within the Concentrates category. Over the span from June to September 2024, City Trees maintained a steady 5th place ranking, indicating a stable presence and competitive performance. The brand also made a significant leap in the Vapor Pens category, climbing from 13th in June to 8th place by August, although it slightly dipped back to 12th in September. This movement suggests that while City Trees is gaining traction, there is still volatility in consumer preferences or competitive dynamics that could be influencing their position. In the Tincture & Sublingual category, the brand was absent from the top 30 until it emerged at 4th place in September, which could be interpreted as a positive breakthrough or a strategic push into a less saturated segment.
In contrast, City Trees' performance in New York reveals a different narrative. The brand has not broken into the top 30 in any category except for Vapor Pens, where it fluctuated between 50th and 58th place from June to September 2024. This suggests that City Trees is struggling to establish a strong foothold in the New York market, possibly due to intense competition or differing consumer preferences. The relatively low rankings in New York compared to Nevada highlight the challenges brands face when expanding into new markets, where brand recognition and local consumer behavior can significantly impact performance. The data suggests a need for strategic adjustments or increased marketing efforts if City Trees aims to replicate its Nevada success in New York.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, City Trees has shown fluctuating performance in recent months. Despite a promising rise in rank from 13th in June 2024 to 8th in August 2024, City Trees slipped back to 12th place by September 2024. This volatility in ranking is mirrored in their sales, which peaked in August before declining in September. In contrast, Cannavative maintained a relatively stable presence, consistently ranking within the top 10, though they too experienced a dip in September. Meanwhile, Provisions demonstrated a notable upward trend, climbing from 19th in June to 11th by September, with a significant sales increase during this period. This suggests that while City Trees has competitive potential, it faces strong competition from brands like Provisions, which are gaining momentum in the market. The data indicates a dynamic market environment where City Trees must strategize to maintain and improve its position amidst rising competitors.
Notable Products
In September 2024, the top-performing product for City Trees was Sour Gush Mints Cured Resin Shatter (1g) in the Concentrates category, which climbed to the number one rank from third in August, with sales reaching 978 units. Blue Dream Distillate Cartridge (0.9g) emerged as the second best-selling product in the Vapor Pens category, making its first appearance in the rankings. Mango Haze Distillate Cartridge (1g) also entered the rankings for the first time, securing the third position. Unicorn X Distillate Cartridge (0.8g) dropped to fourth place after being ranked third in July. Lastly, Fruity Pebbles OG Distillate Disposable (1g) maintained a consistent presence, holding onto the fifth spot from June to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
