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Jan-2025
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Overview
Market Insights Snapshot
City Trees has shown varying performance across different categories and states. In the Nevada concentrates market, the brand consistently maintained a strong presence, ranking 4th in both October and November of 2024, before dropping to 8th in December, and then bouncing back to 3rd in January 2025. This fluctuation indicates a resilient market strategy despite seasonal or competitive pressures. On the other hand, their performance in the Nevada vapor pens category saw a decline from 5th place in October to 11th place by January 2025, suggesting potential challenges or increased competition in this segment.
In contrast, City Trees' presence in the New York vapor pens market was less prominent, with rankings consistently outside the top 30, peaking at 65th in January 2025. This indicates that City Trees may be focusing its efforts more heavily in Nevada, where it has a stronger foothold, rather than in New York. The brand's sales figures in New York further reflect this, as they remain significantly lower compared to their Nevada counterparts. The disparity in rankings and sales between these states highlights the importance of strategic market positioning and could signal future opportunities or areas for improvement for City Trees.
Competitive Landscape
In the competitive landscape of vapor pens in Nevada, City Trees has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 5th in October 2024, City Trees saw a decline to 11th by January 2025. This downward trend in rank is mirrored by a consistent decrease in sales over the same period, suggesting potential challenges in maintaining market share. Meanwhile, competitors such as AiroPro have maintained a relatively stable position, ranking between 7th and 10th, with sales figures that are consistently higher than City Trees. Additionally, INDO has shown a positive trajectory, improving its rank from 13th to 10th, alongside an increase in sales, which could indicate a growing preference among consumers. These dynamics highlight the competitive pressures City Trees faces, emphasizing the need for strategic adjustments to regain its footing in the Nevada vapor pen market.
Notable Products
In January 2025, Fruity Pebbles OG Distillate Disposable (1g) topped the sales chart for City Trees, reaching the number one rank with sales of 1354 units. Banana Kush Distillate Disposable (1g) followed closely in second place, showcasing strong market performance. Mango Haze Distillate Disposable (0.9g) secured the third position, maintaining a high rank after previously leading in November 2024. Blue Dream Distillate Disposable (1g) and Unicorn X Distillate Disposable (1g) took the fourth and fifth spots, respectively, both experiencing a slight decline in rank from previous months. Overall, the Vapor Pens category dominated the sales for City Trees, with all top five products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
