.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the California market, Coastal Sun Cannabis has shown a mixed performance across the Flower and Pre-Roll categories. For Flower, the brand maintained a steady presence within the top 30, showing a slight dip in November 2024, moving from 19th to 23rd place. This indicates a relatively stable position despite minor fluctuations in sales, which hovered around the $1.24 million mark in recent months. However, the Pre-Roll category tells a different story, as Coastal Sun Cannabis fell out of the top 30 by October and continued to decline in November. This drop could suggest challenges in maintaining market share in the Pre-Roll segment, potentially due to increased competition or shifting consumer preferences.
The performance trend in California highlights the importance of category-specific strategies for Coastal Sun Cannabis. While the brand has managed to sustain a presence in the Flower category, the decline in Pre-Roll rankings may warrant a reassessment of their product offerings or marketing approaches in this sector. The movement away from the top 30 in Pre-Rolls is particularly noteworthy, as it signals a need for strategic adjustments to regain footing. This analysis suggests an opportunity for Coastal Sun Cannabis to focus on strengthening its competitive edge in the Pre-Roll market while leveraging its relatively stable position in the Flower category.
Competitive Landscape
In the competitive landscape of the California flower category, Coastal Sun Cannabis has experienced fluctuations in its ranking and sales performance from August to November 2024. While Coastal Sun Cannabis maintained a relatively stable position, starting at rank 21 in August and peaking at rank 19 in October, it slipped to rank 23 by November. This indicates a slight decline in its competitive standing. Meanwhile, FLIGHT FARMS demonstrated a consistent upward trajectory, improving from rank 38 in August to rank 24 in November, suggesting a significant increase in market presence. Similarly, 3C Farms / Craft Cannabis Cultivation also showed notable progress, climbing from rank 36 in August to rank 25 in November. On the other hand, Traditional Co. experienced a drop from rank 15 in August to rank 22 in October, before stabilizing, which may have impacted its sales momentum. Astronauts (CA) displayed a volatile pattern, ultimately achieving a higher rank of 21 in November. These shifts highlight the dynamic nature of the market and suggest that Coastal Sun Cannabis faces increasing competition from brands that are gaining traction, which could affect its sales and market share if the trend continues.
Notable Products
In November 2024, the top-performing product for Coastal Sun Cannabis was Wappa (7g) in the Flower category, securing the number 1 rank with sales of 2795.0. GMO Garlic Cookies (3.5g) emerged as the second top product, climbing directly to the number 2 position. Tropicana Cherry (3.5g) maintained its strong presence, ranking third after previously being unranked in October. Moroccan Peaches (3.5g) debuted at the fourth position, indicating a positive reception. Notably, Tropicana Cherry (14g) also entered the top five, suggesting growing consumer interest in larger quantities of this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
