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Jan-2025
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Overview
Market Insights Snapshot
Coastal Sun Cannabis has demonstrated notable performance in the California market, particularly in the Flower category. After a slight dip in rankings from October to November 2024, where it moved from 19th to 22nd, the brand regained momentum, climbing to 21st in December and achieving a significant leap to 15th by January 2025. This upward trajectory in the Flower category is underscored by a steady increase in sales, peaking at approximately $1.38 million in January 2025. Such movements suggest a strengthening presence and growing consumer preference for Coastal Sun Cannabis's Flower products in California.
In contrast, the brand's performance in the Pre-Roll category within California has been more volatile. Coastal Sun Cannabis did not make it into the top 30 rankings during the observed months, with its highest position being 43rd in January 2025. Although there was a slight improvement in sales from November to January, the brand's absence from the top 30 highlights a competitive challenge in this category. This disparity in performance between categories might indicate differing levels of consumer loyalty or market penetration for Coastal Sun Cannabis's diverse product offerings.
Competitive Landscape
In the competitive landscape of the California flower category, Coastal Sun Cannabis has shown a notable fluctuation in its ranking over the past few months, indicating a dynamic market presence. Starting from a rank of 19 in October 2024, Coastal Sun Cannabis experienced a dip in November, falling out of the top 20, and then slightly recovering to rank 21 in December. By January 2025, Coastal Sun Cannabis improved its position significantly to rank 15, suggesting a positive trend in market performance. This upward movement can be attributed to strategic adjustments or market responses that have allowed Coastal Sun Cannabis to regain traction. In comparison, Connected Cannabis Co. and Fig Farms have maintained relatively stable positions, with ranks consistently within the top 20, indicating strong brand loyalty or effective market strategies. Meanwhile, Eighth Brother, Inc. and Yada Yada have also shown some variability, but Coastal Sun Cannabis's recent rank improvement suggests a potential for increased competitiveness and sales growth in the near future.
Notable Products
For January 2025, Coastal Sun Cannabis's top-performing product was GMO Garlic Cookies 3.5g in the Flower category, maintaining its first-place ranking from December 2024 with impressive sales of $6,913. Banjo 3.5g, also in the Flower category, emerged as a strong contender, securing the second position. GMO Garlic Cookies Pre-Roll 10-Pack 3.5g claimed the third spot, marking its debut in the rankings. Tangie Cookie Burger 3.5g followed in fourth place, while GMO Garlic Cookies 14g rounded out the top five. Notably, GMO Garlic Cookies 3.5g has consistently improved its rankings since October 2024, showcasing a significant upward trend in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
