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Oct-2024
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Overview
Market Insights Snapshot
Coastal Sun Cannabis has shown a consistent upward trend in the Flower category within the state of California. Over the past four months, the brand has improved its ranking from 24th in July to 18th in October, indicating a positive reception and growing market presence in this competitive category. This steady climb in rankings is accompanied by a healthy increase in sales, suggesting that the brand's strategy in the Flower category is resonating well with consumers in California. The improvement in rankings highlights the brand's strengthening foothold in the market, which could be attributed to successful marketing, product quality, or distribution strategies.
Conversely, Coastal Sun Cannabis has encountered challenges in the Pre-Roll category in California. The brand's ranking dropped from 33rd in July to 47th in October, slipping out of the top 30 by a significant margin. This decline is mirrored by a notable decrease in sales, particularly in October, suggesting potential issues such as increased competition or shifts in consumer preferences. The brand may need to reassess its approach in this category to regain its position and market share. The contrasting performance across categories highlights the dynamic nature of the cannabis market, where success can vary significantly depending on the product segment.
Competitive Landscape
In the competitive landscape of the California flower category, Coastal Sun Cannabis has shown a promising upward trajectory in its rankings over the past few months, moving from 24th in July 2024 to 18th by October 2024. This improvement in rank is indicative of a positive trend in sales performance, although still trailing behind brands like Connected Cannabis Co. and Fig Farms, which have consistently maintained higher ranks. Notably, Fig Farms experienced a dip in October, dropping to 17th, which could present an opportunity for Coastal Sun Cannabis to capitalize on shifting consumer preferences. Meanwhile, Yada Yada and Cruisers have also shown fluctuating ranks, with Cruisers climbing from 30th to 20th, suggesting a dynamic and competitive market environment. Coastal Sun Cannabis's steady climb in rank underscores its potential to capture more market share if it continues to leverage its strengths and address areas where competitors might be faltering.
Notable Products
In October 2024, Coastal Sun Cannabis's top-performing product was Triple Burger (7g) in the Flower category, maintaining its number one rank from September, with sales of $4,936. Donny Burger (14g) secured the second position, entering the rankings for the first time this month. Cadillac Rainbows (3.5g) followed closely in third place, also making its debut in the top ranks. Wappa (7g) dropped to fourth place from its previous second position in August. Mother's Milk (3.5g) rounded out the top five, appearing in the rankings for the first time this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
