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Dec-2024
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Overview
Market Insights Snapshot
In recent months, Cold Fire has experienced a notable shift in its performance across various categories and states. Specifically focusing on the Vapor Pens category in California, Cold Fire has seen a downward trend in its ranking from 8th place in September 2024 to 17th place by December 2024. This movement is accompanied by a decrease in sales over the same period, indicating potential challenges in maintaining market share within the state. The brand's absence from the top 30 rankings in other categories or states suggests that its presence might be limited or facing increased competition outside of its primary market.
Despite the challenges in California, it's important to consider the broader context of Cold Fire's performance. The decline in rankings might be reflective of seasonal trends or shifts in consumer preferences, which could provide opportunities for strategic realignment. While specific figures are not disclosed for other states, the lack of top 30 rankings in additional markets could either indicate a focused strategy on certain product lines or potential areas for expansion and growth. Understanding these dynamics can offer insights into Cold Fire's market strategy and potential future movements.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cold Fire has experienced notable fluctuations in its ranking over the last few months of 2024. Initially positioned at 8th place in September, Cold Fire saw a decline to 17th by December. This downward trend is significant, especially when compared to competitors like West Coast Cure, which also experienced a ranking drop but maintained a higher position than Cold Fire throughout the period. Additionally, Cruisers showed an upward trajectory, surpassing Cold Fire by December, moving from 24th to 15th place. This shift indicates a competitive pressure on Cold Fire, suggesting a need for strategic adjustments to regain market share and improve sales performance in the California vapor pen category.
Notable Products
In December 2024, Cold Fire's top-performing product was the ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g), which maintained its consistent rank of 1 since September, with a notable sales figure of 4496 units. The Cold Fire x Lumpy's - PB & Jane Cured Resin Juice Cartridge (1g) debuted strongly at rank 2, indicating a successful launch. Tangie Ting Cured Resin Juice Cartridge (1g) improved to rank 3 from its previous absence in November, showcasing a resurgence in popularity. ColdFire x Dubz Garden - Coconut Horchata and ColdFire x Casa Flor - Dutch Haze Cured Resin Juice Cartridges entered the rankings at 4 and 5, respectively, marking their first appearance. This shift in rankings highlights Cold Fire's dynamic product lineup and successful market strategies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
