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Nov-2024
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Overview
Market Insights Snapshot
Cold Fire has shown varied performance across different categories and states, with noticeable shifts in their rankings. In the Vapor Pens category within California, Cold Fire started strong with an 8th place ranking in both August and September 2024. However, the brand experienced a decline in the following months, dropping to 10th place in October and further down to 13th in November. This downward trend in rankings is mirrored by a steady decrease in sales figures, indicating a potential challenge in maintaining their market position in this highly competitive category. The absence of Cold Fire from the top 30 in other categories or states might suggest areas where the brand could explore growth opportunities or face significant competition.
While Cold Fire's presence in the Vapor Pens category in California is notable, the brand's absence from the top 30 in other states and categories highlights a potential area for growth or strategic reevaluation. The consistent decline in rankings and sales in California suggests an increasing competitive pressure or shifting consumer preferences. These movements could be indicative of larger trends within the cannabis industry, where brands must continuously innovate and adapt to maintain their market share. Understanding these dynamics could provide valuable insights into Cold Fire's strategies moving forward and their potential to regain or expand their market presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Cold Fire has experienced notable fluctuations in its ranking over the past few months. Starting at 8th place in August 2024, Cold Fire maintained this position in September but saw a decline to 10th in October and further to 13th in November. This downward trend in rank is accompanied by a decrease in sales, indicating potential challenges in maintaining market share. In contrast, Dabwoods Premium Cannabis has shown a positive trajectory, climbing from 16th in August to 11th in November, suggesting a successful strategy that Cold Fire might need to analyze. Meanwhile, West Coast Cure experienced a decline from 9th to 15th, which could indicate similar market pressures affecting Cold Fire. Despite these challenges, Cold Fire's sales remain higher than those of Bloom and Dabwoods Premium Cannabis, highlighting its strong brand presence, though it must address these competitive dynamics to regain its higher ranking.
Notable Products
In November 2024, the top-performing product for Cold Fire was the ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge in the Vapor Pens category, maintaining its number one rank consistently since August 2024, with sales figures reaching 6,284 units. The ColdFire x Kush Co. - Sour Power OG Cured Resin Juice Cartridge reclaimed its position as the second top product, having previously not been ranked in September and October. The ColdFire x Lumpy's - Cherry Jane Cured Live Resin Juice Cartridge debuted in November, securing the third rank with notable sales. ColdFire x Lumpy's - PB Toast Cured Resin Juice Cartridge improved its ranking from fifth in October to fourth in November. Lastly, the ColdFire x Dubz Garden - Zeclair Cured Resin Cartridge re-entered the rankings at fifth place, after being absent in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
