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Oct-2024
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Overview
Market Insights Snapshot
Cold Fire has demonstrated varied performance across different categories and states, with notable movements in its rankings. In the California market, Cold Fire's presence in the Concentrates category was not strong enough to place them in the top 30 brands from July to October 2024, which may indicate room for growth or increased competition in this segment. However, the Vapor Pens category tells a different story, where Cold Fire maintained a strong position, ranking 10th in July and even improving to 8th place in August and September before dropping to 13th in October. Such fluctuations suggest a dynamic market landscape where Cold Fire is actively competing, especially in Vapor Pens.
Analyzing Cold Fire's sales trends provides further insights into their market dynamics. In the Vapor Pens category in California, Cold Fire experienced a peak in sales in August 2024, with a notable decline in October. This pattern might reflect seasonal demand changes or shifts in consumer preferences. Despite not ranking in the Concentrates category, the brand's performance in Vapor Pens indicates that Cold Fire is a significant player in this space, albeit facing challenges in sustaining its peak performance. Understanding these dynamics can help stakeholders gauge Cold Fire's strategic positioning and potential areas for growth or adjustment.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cold Fire experienced notable fluctuations in its market position from July to October 2024. Initially ranked 10th in July, Cold Fire climbed to 8th place in August and maintained this position in September, reflecting a strong mid-year performance. However, by October, Cold Fire's rank dropped to 13th, indicating a significant decline. This downturn coincided with a decrease in sales, suggesting potential challenges in maintaining market share against competitors. Brands like West Coast Cure and Dime Industries showed more stable rankings, with West Coast Cure gradually descending from 8th to 12th and Dime Industries oscillating between 11th and 13th but ending stronger than Cold Fire in October. Meanwhile, Bloom consistently held the 14th position, indicating a steadier, albeit lower, market presence. Cold Fire's sharp decline in October suggests a need for strategic adjustments to regain its earlier momentum and counteract the competitive pressures from these brands.
Notable Products
In October 2024, Cold Fire's top-performing product was the ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge (1g) in the Vapor Pens category, maintaining its consistent rank of 1st place since July, with a notable sales figure of 6726 units. The Rail Up Cured Resin Juice Cartridge (1g) made a strong debut, securing the 2nd position. Tangie Ting Cured Resin Juice Cartridge (1g) improved its rank to 3rd, up from 4th in September. The Cold Fire x Eighty East - Bubble Gum Gushers Cured Resin Juice Cartridge (1g) entered the rankings at 4th place, while the ColdFire x Lumpy's - PB Toast Cured Resin Juice Cartridge (1g) followed closely in 5th place. Overall, the product rankings indicate a dynamic shift with new entries and slight upward movements for existing products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
