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Jan-2025
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Overview
Market Insights Snapshot
Cold Fire has shown a varied performance across different states and product categories over the last few months. In the Vapor Pens category in California, Cold Fire experienced a noticeable decline in its rankings, slipping from 10th place in October 2024 to 14th place by January 2025. This downward trend is also reflected in their sales figures, which saw a significant decrease from approximately $2.48 million in October to about $1.48 million in January. The drop in both rankings and sales might suggest increased competition or shifting consumer preferences within the state. However, it's crucial to consider that not all states or categories experienced such declines, with some potentially maintaining or even improving their standings, though specific data points are not provided here.
The absence of Cold Fire from the top 30 brands in certain states or categories indicates areas where the brand might not have a strong presence or where market conditions are particularly challenging. This could be viewed as an opportunity for the brand to explore strategies for growth or expansion. Understanding the dynamics of these markets could provide valuable insights for Cold Fire's future endeavors. While specific rankings and sales figures for other states or categories are not disclosed, the data suggests a need for Cold Fire to assess its position and performance across different regions to optimize its market strategy.
Competitive Landscape
In the competitive landscape of vapor pens in California, Cold Fire has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 10th in October 2024, Cold Fire saw a decline to 14th place by January 2025. This shift is significant when compared to competitors such as Dabwoods Premium Cannabis, which improved its rank from 14th to 13th in the same period, and Dime Industries, which maintained a relatively stable position, peaking at 11th in December 2024. The sales trends reflect these changes, with Cold Fire's sales decreasing steadily, while Dabwoods Premium Cannabis experienced a sales surge in November 2024. This competitive dynamic suggests that Cold Fire may need to reassess its market strategies to regain its earlier standing and counter the upward momentum of its rivals in the California vapor pen market.
Notable Products
In January 2025, the top-performing product from Cold Fire was the ColdFire x Blem - Unruly OG Cured Resin Juice Cartridge, maintaining its first-place rank for four consecutive months despite a decrease in sales to 3482 units. The ColdFire x Dubz Garden - Zeclair Cured Resin Cartridge climbed to the second position, showing a notable improvement from its fifth-place ranking in November 2024. Tangie Ting Cured Resin Juice Cartridge retained its third-place position, indicating consistent performance across the months. ColdFire x Lumpy's - California Breezy Cured Resin Juice Cartridge debuted at fourth place, while Cold Fire x Seven Leaves - LA Pop Rocks x Purple Push Pop entered the rankings in fifth place. This shift in rankings highlights an increased competition among the top products, with new entries making a significant impact in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
