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Jan-2025
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Overview
Market Insights Snapshot
In the Canadian market, Collective Project has shown a strong performance in the Beverage category, particularly in Ontario. The brand has consistently maintained a solid third-place ranking from October 2024 through January 2025, indicating a stable presence and consumer preference in this category. In British Columbia, Collective Project has seen a positive upward trend, climbing from the 12th position in October 2024 to 8th by December 2024, where it maintained its position through January 2025. This upward trajectory suggests a growing market share and increased consumer recognition in British Columbia, which is promising for the brand's expansion efforts in the beverage sector.
However, the performance of Collective Project in other categories such as Capsules and Edibles in Ontario tells a different story. In the Capsules category, the brand's ranking has fluctuated slightly but generally remained outside the top 10, peaking at 14th in December 2024 before dropping to 16th in January 2025. This indicates a challenge in gaining a stronger foothold in this segment. Meanwhile, in the Edible category, the brand has struggled to maintain a top 30 position, falling out of the rankings entirely by January 2025. This highlights a potential area for improvement and strategic focus if the brand aims to diversify its product success beyond beverages.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Collective Project consistently held the third rank from October 2024 to January 2025, showcasing a stable position amidst dynamic market shifts. Despite facing formidable competition from brands like XMG, which maintained the top rank throughout this period, and Versus, which consistently held the second position, Collective Project managed to sustain its rank, indicating strong brand loyalty and market presence. Notably, while Mollo and Sweet Justice experienced fluctuations in their rankings, Collective Project's sales trajectory showed a positive trend, peaking in December 2024 before a slight dip in January 2025. This stability in rank and growth in sales suggests that Collective Project is effectively capturing consumer interest and could potentially leverage this momentum to challenge higher-ranked competitors in the future.
Notable Products
In January 2025, the top-performing product for Collective Project was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its number one rank from previous months with sales of 23,677 units. The Happy Place CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage held steady at the second position, showing a slight decrease in sales compared to December 2024. The Squeezed THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage improved its rank to third place, up from fourth in December 2024. The Day Tripper CBD/THC 1:1 Raspberry and Vanilla Sparkling Juice dropped to fourth place after being third in the previous month. A new entry, the CBG/THC 2:1 Blood Orange & Vanilla Sparkling Water, debuted at fifth place, indicating a promising start in the sales rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
