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Nov-2025
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Overview
Market Insights Snapshot
Collective Project has shown noteworthy performance in the beverage category across various Canadian provinces. In Alberta, the brand has consistently improved its ranking, moving from 17th in August 2025 to an impressive 7th by November 2025. This steady climb in the rankings indicates a growing consumer preference for their products in this region, despite a slight dip in sales from October to November. In contrast, in British Columbia, the brand experienced fluctuations, peaking at 10th in September before settling at 11th in November. This suggests a competitive market environment that may require strategic adjustments to maintain upward momentum.
In Ontario, Collective Project has maintained a stable presence, consistently holding the 6th position from September to November 2025 after starting at 4th in August. This stability in a significant market like Ontario underscores the brand's strong foothold and consumer loyalty. However, it's notable that despite the consistent ranking, there was a decline in sales from August to November, which could indicate market saturation or increased competition. The absence of Collective Project in the top 30 rankings in any other state or province might signal potential areas for expansion or increased marketing efforts.
Competitive Landscape
In the competitive landscape of cannabis beverages in Ontario, Collective Project has maintained a consistent presence, ranking 6th for three consecutive months from September to November 2025. Despite a slight dip from 4th place in August, Collective Project's sales figures have shown resilience, with a notable increase in October before a decline in November. This stability in rank is challenged by brands like Sweet Justice, which climbed from 7th to 4th, showing a stronger upward trend in sales. Meanwhile, Ray's Lemonade and Phresh Cannabis Beverages have fluctuated in the rankings, with Ray's Lemonade reclaiming the 5th spot in November. The competitive dynamics suggest that while Collective Project remains a strong contender, it faces pressure from competitors with more volatile yet upward-trending sales trajectories.
Notable Products
In November 2025, Collective Project's CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice maintained its top position as the number one selling product, with sales reaching 20,078 units. The Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage secured the second rank consistently from September to November, showing a steady increase in sales. Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage held the third position for three consecutive months, indicating stable demand. The Happy Place - CBG/THC 2:1 Mango Peach & Yuzu Juice Sparkling Beverage remained in fourth place from September to November, with slight fluctuations in sales figures. Island Time- CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice, although ranked fifth, experienced a notable drop in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
