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Dec-2024
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Overview
Market Insights Snapshot
Collective Project has demonstrated a strong performance in the Beverage category, particularly in Ontario, where it consistently held the third position from September to December 2024. This stability in ranking, coupled with a noticeable increase in sales from October to December, indicates a robust market presence and growing consumer preference. In British Columbia, the brand showed a positive upward trajectory, moving from 12th place in September and October to 8th in December. This consistent climb in rankings, alongside a significant rise in sales during the same period, suggests successful market penetration and increasing brand recognition in the province.
On the other hand, in the Edible category in Ontario, Collective Project's performance was less prominent, maintaining a position in the high twenties throughout the last four months of 2024. Despite a slight improvement from 28th to 27th place in November and December, the brand did not break into the top 20, indicating challenges in this category. The absence of a ranking within the top 30 in other states or provinces for the Edible category could highlight areas for potential growth or a need for strategic realignment. Overall, while the brand excels in beverages, there is room for improvement in edibles across various markets.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Collective Project consistently maintained its position as the third-ranked brand from September to December 2024. Despite not surpassing the leading brands, XMG and Versus, Collective Project demonstrated a notable upward trend in sales, particularly in December where it saw a significant surge. This growth trajectory suggests a strengthening market presence, even as XMG remained firmly at the top and Versus held the second position. Meanwhile, Sweet Justice showed an impressive climb from the seventh to the fourth rank by December, indicating a potential competitive threat. Phresh Cannabis Beverages experienced a slight decline, dropping from fourth to fifth place, which could present an opportunity for Collective Project to further solidify its standing in the market.
Notable Products
In December 2024, the top-performing product from Collective Project was CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, consistently maintaining its number one rank across the months with sales reaching 25,595 units. Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage climbed to the second position, showing a significant increase from its fourth rank in October and third in November. Day Tripper - CBD/THC 1:1 Raspberry and Vanilla Sparkling Juice, while maintaining a strong presence, slipped to third place from its previous second position. Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage improved its rank to fourth, reflecting a steady upward trend in sales. Island Time- CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice rounded out the top five, showing consistent performance with a slight decline in rank from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
