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Oct-2025
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Overview
Market Insights Snapshot
Collective Project has demonstrated a dynamic performance across various Canadian provinces, particularly in the Beverage category. In Alberta, the brand has shown a remarkable upward trajectory, climbing from the 17th position in July 2025 to 6th by October 2025. This significant rise in ranking is indicative of a strong market presence and increasing consumer preference. Meanwhile, in British Columbia, Collective Project has maintained a more stable presence, fluctuating slightly but consistently remaining within the top 20. This stability suggests steady demand, although the drop from 10th to 13th place in October might warrant attention to sustain growth.
In Ontario, Collective Project has consistently held a strong position, maintaining 4th place in July and August before slightly dropping to 6th in September and October. Despite this slight decline, the brand's ability to remain in the top 10 highlights its robust market penetration and consumer loyalty in the province. It's worth noting that the brand was not in the top 30 in any other states or provinces, which could indicate areas for potential market expansion or a need for strategic adjustments to improve visibility and sales in those regions. The overall performance across these key provinces underscores Collective Project's capability to capture and maintain consumer interest in the competitive cannabis beverage market.
Competitive Landscape
In the Ontario beverage category, Collective Project has experienced a dynamic shift in its competitive positioning from July to October 2025. Initially holding a steady 4th place in July and August, the brand saw a dip to 6th place in September, maintaining this position in October. This fluctuation can be attributed to the competitive movements of brands like Ray's Lemonade, which consistently ranked higher, and Phresh Cannabis Beverages, which improved its rank to 5th in October. Notably, Sweet Justice emerged as a significant competitor by climbing from 7th to 4th place in October, surpassing Collective Project. Despite these shifts, Collective Project's sales rebounded in October, suggesting resilience and potential for regaining higher ranks amidst a competitive landscape.
Notable Products
In October 2025, the top-performing product for Collective Project was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its number one rank consistently from July through October, with sales of 21,630 units. The Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage climbed to the second position, showing a significant increase from its absence in August. Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage improved its standing to third place after falling to fourth in September. The Happy Place - CBG/THC 2:1 Mango Peach & Yuzu Juice Sparkling Beverage, which ranked second in August, settled at fourth in October. Island Time- CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice remained steady in the fifth position, showing resilience despite fluctuations in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
