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Sep-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Collective Project has shown notable performance, particularly in the British Columbia beverage category. Over the summer months, the brand improved its ranking from 15th place in July to 9th in September, indicating a positive trend in consumer preference. This upward movement is complemented by a steady increase in sales, with September figures reaching nearly 48,000 CAD, highlighting the brand's growing popularity. In contrast, in Alberta, the brand made its first appearance in the top 30 in September, securing the 12th spot, which could be seen as an encouraging entry into the market. However, the absence of prior rankings suggests there may be room for growth in this province.
In Ontario, Collective Project maintains a strong presence in the beverage category, consistently ranking in the top five throughout the summer months, though there is a slight downward trend from 3rd to 5th place by September. Despite this, their sales in this category remain robust, though they have experienced a decline from June to September. On the other hand, the brand's performance in the Ontario edible category is less prominent, as they did not make it into the top 30 until September, when they ranked 35th. This indicates that while their beverage offerings are well-received, there may be challenges or opportunities in expanding their edible product line within this market.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Collective Project has experienced a notable shift in its market position from June to September 2025. Initially ranked third, Collective Project saw a decline to fifth place by September. This change in rank is significant when compared to competitors like Mollo, which maintained a strong position, consistently ranking second before moving to third in September, and Ray's Lemonade, which improved its rank from fifth to fourth during the same period. The sales trajectory of Collective Project shows a downward trend, with sales figures dropping from June to September, which contrasts with the more stable or improving sales of its competitors. This decline in rank and sales suggests that Collective Project may need to reassess its market strategies to regain its competitive edge in the Ontario beverage market.
Notable Products
In September 2025, the top-performing product from Collective Project was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its first-place ranking from previous months despite a decrease in sales to 17,971 units. The Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage climbed to second place, marking an improvement from its consistent third-place ranking in earlier months. Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage dropped to third place, having previously held the second position. A new entry, Happy Place - CBG/THC 2:1 Mango Peach & Yuzu Juice Sparkling Beverage, debuted in the rankings at fourth place. Island Time- CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice slipped from third to fifth place, reflecting a downward trend in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
