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Nov-2024
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Overview
Market Insights Snapshot
Collective Project has shown noteworthy performance in the beverage category across different regions, with significant progress in British Columbia and consistent top-tier rankings in Ontario. In British Columbia, the brand improved its position from 13th in August 2024 to 10th by November 2024, reflecting a positive upward trajectory in market presence. This rise is accompanied by an increase in sales, highlighting the brand's growing acceptance and popularity in the region. Meanwhile, in Ontario, Collective Project has maintained a strong and consistent performance, holding steady at the 3rd position from September to November 2024. This stability in ranking, coupled with a steady increase in sales, underscores the brand's strong foothold in the Ontario beverage market.
In contrast, the edible category in Ontario presents a different scenario for Collective Project. Despite being present in the top 30, the brand has remained in the lower tier, with rankings fluctuating slightly from 28th in August and September to 27th in October and November 2024. This indicates a more challenging competitive landscape in the edible category, where the brand is yet to make a significant impact compared to its beverage offerings. The absence of ranking in the top 30 in other states or provinces for edibles suggests areas where the brand may need to strategize further to enhance its market penetration and visibility.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Collective Project has shown a consistent upward trajectory in its rankings and sales, reflecting a strong market presence. As of November 2024, Collective Project maintained its position at rank 3, a significant improvement from rank 5 in August 2024. This upward movement is notable given the fierce competition from leading brands like XMG and Versus, which have consistently held the top two positions. Despite Phresh Cannabis Beverages holding the fourth position, Collective Project's sales have shown a steady increase, contrasting with the fluctuating sales of its competitors. Additionally, Collective Project has outperformed Sweet Justice, which has also seen an improvement in rank but remains behind Collective Project. This sustained growth in rank and sales positions Collective Project as a formidable player in the Ontario beverage market, suggesting a positive long-term trend for the brand.
Notable Products
In November 2024, Collective Project's top-performing product was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its number one rank consistently from August through November, with a notable sales figure of 21,519 units. The Day Tripper - CBD/THC 1:1 Raspberry and Vanilla Sparkling Juice held steady at the second rank since September. The Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage improved its position from fourth in October to third in November. Island Time - CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice dropped slightly to fourth place, while Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage consistently stayed in fifth place. This data reflects a stable performance for Collective Project's top products, with some minor shifts in rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
