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Dec-2025
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Overview
Market Insights Snapshot
Collective Project has shown a strong performance in the beverage category across several Canadian provinces, demonstrating notable upward trends in rankings. In Alberta, the brand improved from the 8th position in September 2025 to the 5th position by December 2025, indicating a steady climb in popularity. Similarly, in British Columbia, the brand experienced fluctuations, starting at the 9th spot in September, dipping to 13th in October, but then recovering to 8th by December. This resilience in British Columbia suggests that Collective Project has managed to maintain consumer interest despite competitive pressures.
In Ontario, Collective Project has consistently held a strong position, maintaining the 6th rank from September through November 2025, before climbing to 5th in December. This consistent performance in one of Canada's largest markets highlights the brand's robust market presence and effective consumer engagement strategies. The absence of any rankings outside the top 10 in these provinces underscores the brand's strong foothold in the beverage category, although there remains room for improvement to capture higher ranks. The data indicates a positive trajectory, yet the brand's performance in other regions remains to be explored for a comprehensive understanding of its market dynamics.
Competitive Landscape
In the Ontario beverage category, Collective Project has shown a steady performance, maintaining its rank at 6th place from September to November 2025, before climbing to 5th place in December 2025. This upward movement in December indicates a positive trend in sales, suggesting an effective market strategy or product offering that resonated with consumers. In contrast, Ray's Lemonade experienced fluctuations, dropping from 4th in September to 7th in October, before recovering to 5th and then slipping to 6th in December, highlighting potential volatility in their market presence. Meanwhile, Mollo consistently held the 3rd position, indicating strong brand loyalty or market penetration. Sweet Justice improved its rank significantly, moving from 7th in September to 4th by October and maintaining that position through December, reflecting robust sales growth. Phresh Cannabis Beverages showed a decline from 5th in September to 7th in November and December, suggesting challenges in maintaining consumer interest or competitive pressure. These dynamics highlight the competitive landscape in which Collective Project operates, emphasizing the importance of strategic positioning to enhance its market share.
Notable Products
In December 2025, Collective Project's top-performing product was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its number one rank consistently from September through December, with sales reaching 23,921 units. The Squeezed- THC/CBG 1:2 Heat Wave Strawberry Lemonade Sparkling Beverage held steady at the second position, showing a notable sales increase compared to previous months. Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage remained in the third spot, continuing its consistent performance. The Happy Place - CBG/THC 2:1 Mango Peach & Yuzu Juice Sparkling Beverage ranked fourth, showing a recovery from a slight dip in October. A new entry, the CBG/THC 1:1 Blueberry & Elderberry Sparkling White Tea, debuted at fifth place in December, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
