.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the British Columbia market, Collective Project has shown a stable yet slightly fluctuating performance in the beverage category. The brand maintained its 11th rank in both May and June 2025 but slipped to 14th in July before climbing back to 12th in August. This indicates a resilient presence in the market despite some competitive pressures. The sales figures reflect a dip in June and July, with a notable recovery in August, suggesting a potential seasonal or promotional influence on consumer purchasing behavior. The fact that Collective Project remains within the top 15 brands consistently highlights its strong foothold in the British Columbia beverage market.
In Ontario, Collective Project maintains a robust position in the beverage category, consistently ranking third from May through July 2025, before slipping slightly to fourth in August. This slight dip in ranking could be attributed to increased competition or changes in consumer preferences. However, the brand's consistent high ranking underscores its significant market share and consumer loyalty in Ontario. Interestingly, in the edible category, Collective Project did not rank in the top 30 until August, where it debuted at 33rd, suggesting potential growth opportunities in this segment. This entry into the edible market, albeit outside the top 30, indicates a strategic expansion that could pay dividends in the future.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Collective Project has experienced a notable shift in its market position over the past few months. While maintaining a steady rank of 3rd place from May to July 2025, Collective Project saw a decline to 4th place in August 2025. This drop in rank coincides with a downward trend in sales, as evidenced by a decrease from May's sales figures to August's. In contrast, Mollo has consistently held a strong position, maintaining 2nd place and even improving its sales figures over the same period. Meanwhile, Versus has shown volatility, dropping from 2nd to 4th place before recovering to 3rd place in August, indicating a competitive tussle with Collective Project. The consistent performance of Ray's Lemonade and Phresh Cannabis Beverages in the 5th and 6th positions respectively, further highlights the competitive pressure in the market. These dynamics suggest that Collective Project may need to strategize effectively to regain its previous standing and counteract the sales decline.
Notable Products
In August 2025, the top-performing product for Collective Project was the CBD/THC 1:1 Original Blood Orange, Yuzu & Vanilla Sparkling Juice, maintaining its rank as number one across all months from May to August, with sales of 22,564 units. The Happy Place - CBG/THC 1:2 Mango Peach & Yuzu Juice Sparkling Beverage consistently held the second rank, though its sales have shown a declining trend. The Island Time- CBD/THC 1:1 Mango Pineapple & Coconut Sparkling Juice improved its position to third in August, climbing up from fourth in previous months. The Botany - CBD/THC 1:1 White Peach & Cardamom Sparkling Botanical Water entered the rankings in August at fourth place, indicating a positive reception since its introduction. Day Tripper - CBD/THC 1:1 Raspberry and Vanilla Sparkling Juice remained steady at fifth position, although it experienced a drop in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
