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Aug-2024
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Overview
Market Insights Snapshot
Common Ground has shown notable performance variations across different states and categories. In Alberta, the brand's Flower category saw a steady improvement, moving from rank 70 in May to 52 in August. This upward trend indicates a growing market presence, despite not breaking into the top 30. In the Pre-Roll category in Alberta, Common Ground demonstrated even more significant progress, climbing from rank 60 in May to 35 in August, hinting at a strong consumer preference for their pre-roll products. These movements suggest that while the brand is making strides, there is still room for improvement to reach top-tier rankings.
In British Columbia, Common Ground's performance in the Pre-Roll category remained relatively stable, maintaining a rank within the top 30 but not showing significant upward movement. This stability might indicate a loyal customer base but also suggests limited growth in market share. Conversely, in the Vapor Pens category, the brand improved its rank from 38 in May to 31 in August, reflecting a positive trend. In Ontario, the brand's Flower category experienced slight fluctuations but remained outside the top 30. The Pre-Roll category in Ontario showed mixed results, with a brief improvement in July before slipping back to rank 32 in August. These trends highlight the varied performance of Common Ground across different markets and categories, illustrating both opportunities and challenges in their market strategy.
Competitive Landscape
In the Ontario Pre-Roll category, Common Ground has experienced notable fluctuations in its rank over the past few months, which could impact its market positioning and sales strategy. Despite maintaining a relatively stable rank around the 31st position in May and June 2024, Common Ground saw an improvement to 28th in July before dropping back to 32nd in August. This volatility contrasts with competitors like The Loud Plug, which showed a more consistent upward trend, moving from 33rd in May to 30th in August. Similarly, Shatterizer improved its rank from 43rd in May to 31st in August, indicating a stronger upward trajectory. While Common Ground's sales figures remained robust, peaking at 450,442 in July, the brand's fluctuating rank suggests a need for strategic adjustments to maintain competitiveness against brands like Canaca and Sheeesh!, which also showed varying degrees of rank improvement over the same period.
Notable Products
In August 2024, Amherst Sour Diesel Pre-Roll 10-Pack (5g) maintained its position as the top-performing product for Common Ground, achieving sales of $9,061. Permanent Marker Pre-Roll 2-Pack (2g) also held steady in the second position. Master Kush Pre-Roll 10-Pack (5g) climbed to third place, improving from its fifth-place rank in June and July. MAC Pack Pre-Roll 10-Pack (5g) dropped one spot to fourth place compared to July. Blueberry Muffin Blunt (1g) re-entered the rankings at fifth place after not being ranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
