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Nov-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Common Ground has experienced a downward trend in both the Flower and Pre-Roll categories. For Flower, the brand has consistently ranked outside the top 50, dropping from 54th in August 2024 to 60th by November 2024. This decline is mirrored in their sales figures, which decreased from $83,959 in August to $72,079 in November. Similarly, in the Pre-Roll category, Common Ground slipped from 36th to 45th place over the same period. This consistent drop in rankings across categories highlights a potential challenge for the brand in maintaining its market position within Alberta.
In contrast, British Columbia shows a more optimistic picture for Common Ground, particularly in the Pre-Roll category where the brand improved its ranking significantly, moving from 29th in August to 19th by October and maintaining that position into November. This improvement is reflected in their sales, which peaked at $364,346 in October. However, it's worth noting that the brand's presence in the Vapor Pens category vanished after September, as it did not rank in the top 30 in October and November. Meanwhile, in Ontario, Common Ground maintained a stable position in the Flower category, holding steady at 48th place through October and November, suggesting a consistent performance in this region despite fluctuations in other areas.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Common Ground has experienced fluctuations in its market position over the past few months. Notably, Common Ground's rank shifted from 35th in August 2024 to 38th by November 2024, indicating a slight decline in its competitive standing. This downward trend contrasts with the performance of competitors such as 1964 Supply Co, which improved its rank from 49th to 37th during the same period, and GREAZY, which climbed from 55th to 39th. Meanwhile, Tribal also saw a decrease in rank from 25th to 36th, aligning more closely with Common Ground's trajectory. Despite these changes, Common Ground's sales figures remained relatively stable, although slightly lower in November compared to August. This suggests that while Common Ground maintains a consistent sales volume, the competitive pressure from brands like 1964 Supply Co and GREAZY could be influencing its rank, highlighting the need for strategic adjustments to regain its competitive edge in the Ontario Pre-Roll market.
Notable Products
In November 2024, Amherst Sour Diesel Pre-Roll 10-Pack (5g) maintained its position as the top-performing product for Common Ground, consistently ranking first for four consecutive months, with sales reaching 8,797 units. Pink Rozay Pre-Roll 2-Pack (2g) saw a significant rise, moving from fourth place in October to second place in November, indicating a strong increase in popularity. The MAC Pack Pre-Roll 10-Pack (5g) held steady at third place, showing consistent performance over the past three months. Master Kush Pre-Roll 10-Pack (5g) improved its rank to fourth place after a brief absence from the rankings in September. Permanent Marker Pre-Roll 2-Pack (2g) experienced a drop to fifth place, suggesting a decline in sales momentum compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
