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Jan-2025
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Overview
Market Insights Snapshot
Common Ground's performance across Canadian provinces shows varied trends within the Flower and Pre-Roll categories. In Alberta, the brand experienced significant fluctuations in the Flower category, notably improving from a rank of 76 in December 2024 to 44 in January 2025. This upward movement coincided with a notable increase in sales, suggesting a successful strategy adaptation or market trend capitalization. Conversely, the Pre-Roll category in Alberta showed more stability with a slight improvement from rank 43 in December to 36 in January. This consistency indicates a strong foothold in the Pre-Roll market, though the absence from the top 30 in Flower during earlier months highlights potential challenges in maintaining competitive positioning.
In British Columbia, Common Ground maintained a steady presence in the Pre-Roll category, consistently ranking around 20th place. This stability suggests a solid consumer base and effective market penetration. Meanwhile, Ontario presented a more mixed picture. In the Flower category, the brand hovered around the mid-50s ranking, indicating room for growth and potential competitive pressures. The Pre-Roll category in Ontario also saw a slight decline from 36 to 37 between October 2024 and January 2025, which could suggest emerging competition or shifting consumer preferences. The lack of top 30 rankings in certain periods in other categories could be a strategic area for the brand to explore further.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Common Ground has experienced fluctuating rankings over the past few months, indicating a dynamic market environment. As of January 2025, Common Ground holds the 37th rank, showing a slight improvement from December 2024 when it was ranked 39th. This upward movement is notable given that competitors like 1964 Supply Co and Simply Bare have seen more volatility, with ranks ranging from the low 30s to high 30s. Meanwhile, 5 Points Cannabis has shown a more consistent upward trend, surpassing Common Ground by moving from 41st to 36th place. Despite these challenges, Common Ground's sales have remained relatively stable, though slightly declining, which suggests a need for strategic adjustments to capture more market share and improve its ranking further. The brand's ability to maintain a presence in the top 40 amidst such competition highlights its resilience but also underscores the need for innovative marketing strategies to enhance its market position.
Notable Products
In January 2025, the top-performing product for Common Ground was Amherst Sour Diesel Pre-Roll 10-Pack (5g), maintaining its consistent first-place ranking from previous months with sales of 8775 units. Pink Rozay Pre-Roll 2-Pack (2g) held its position at second place, following a rise in rank from fifth in October 2024. MAC Pack Pre-Roll 10-Pack (5g) secured the third spot, showing stability in its ranking since October 2024. Permanent Marker Pre-Roll 2-Pack (2g) improved its position to fourth place, up from fifth in November and December 2024. Master Kush Pre-Roll 10-Pack (5g) rounded out the top five, maintaining its rank from the previous months despite a slight decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
