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Oct-2024
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Overview
Market Insights Snapshot
Common Ground's performance across different categories and regions has shown notable variations. In Alberta, the brand has experienced fluctuations in its rankings within the Flower and Pre-Roll categories. While it remained outside the top 30 in the Flower category, its position improved slightly from July to September before dropping again in October. In contrast, the Pre-Roll category saw a more consistent performance, with Common Ground maintaining a presence within the top 40 throughout the observed months. This consistency in Pre-Rolls indicates a stable market presence in Alberta, suggesting a potential area of strength for the brand.
Meanwhile, in British Columbia, Common Ground's performance in the Pre-Roll category has been robust, with a notable climb from 30th in August to 19th in October. However, the Vapor Pens category presents a different story, as the brand fell out of the top 30 by October, which could imply increased competition or a shift in consumer preferences. In Ontario, the Flower category saw an impressive leap to 47th place in October, indicating potential growth opportunities in this region. The Pre-Roll category, while stable, shows a slight decline in sales, which might be worth monitoring for future trends.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Common Ground has experienced fluctuations in its market position from July to October 2024. Initially ranked 29th in July, Common Ground saw a decline to 35th in August and September, before slightly improving to 34th in October. This downward trend in rank coincides with a decrease in sales from July to September, although there was a slight recovery in October. Competitors like Simply Bare and The Loud Plug have shown more stable or improving ranks, with Simply Bare moving from 35th to 32nd and The Loud Plug maintaining a presence in the top 35 throughout the period. Notably, Tribal experienced a significant drop from 26th to 33rd in October, which could indicate a potential opportunity for Common Ground to capitalize on shifting consumer preferences. Meanwhile, DEBUNK has shown a consistent improvement, climbing from 48th to 36th, suggesting increased competition in the lower ranks. For Common Ground, these insights highlight the importance of strategic adjustments to regain and maintain a competitive edge in the Ontario Pre-Roll market.
Notable Products
In October 2024, the top-performing product for Common Ground was Amherst Sour Diesel Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number one ranking for four consecutive months with sales reaching 9,496 units. Permanent Marker Pre-Roll 2-Pack (2g) climbed back to the second position after dropping to fourth in September, indicating a resurgence in popularity. MAC Pack Pre-Roll 10-Pack (5g) maintained a consistent third place, showing stable demand. Pink Rozay Pre-Roll 2-Pack (2g) improved its ranking from fifth to fourth place compared to September, while Master Kush Pre-Roll 10-Pack (5g) re-entered the top five in October, securing the fifth position. The shifts in rankings suggest dynamic consumer preferences within the Pre-Roll category for Common Ground.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
