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Dec-2024
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Overview
Market Insights Snapshot
Connected Cannabis Co. has shown varied performance across different product categories and states. In Arizona, the brand's Flower category has seen a notable improvement, moving from the 14th position in October 2024 to 10th in November 2024, before settling at 11th in December. This upward trend indicates a strengthening presence in the Flower market within the state. However, the Vapor Pens category tells a different story, as Connected Cannabis Co. dropped out of the top 30 rankings by November and further declined to 38th by December, suggesting challenges in maintaining competitiveness in this segment.
In California, Connected Cannabis Co. has maintained a relatively strong performance in the Flower category, consistently improving from 18th in September to 13th by December. This stability is indicative of a robust market presence in the Flower segment. On the other hand, the Pre-Roll category has seen a gradual climb, moving from 69th in September to 48th by December, which may suggest growing consumer interest or effective market strategies. For Vapor Pens, however, despite a brief improvement in October, the brand's ranking slightly declined by December, indicating potential areas for growth or reevaluation.
Competitive Landscape
In the competitive landscape of the California flower category, Connected Cannabis Co. has demonstrated a notable upward trajectory in rankings over the last few months of 2024. Starting from the 18th position in September, Connected Cannabis Co. climbed to the 13th spot by November and maintained this rank in December. This upward movement reflects a significant improvement in sales performance, surpassing competitors like Eighth Brother, Inc., which experienced a decline from 10th to 15th place over the same period. Meanwhile, Glass House Farms (CA) and Fig Farms have shown more stable rankings, with Glass House Farms maintaining a position around 13th to 14th and Fig Farms moving slightly from 14th to 12th. Despite these competitors' relative stability, Connected Cannabis Co.'s consistent sales growth and improved ranking highlight its strengthening market position, suggesting a successful strategy in capturing consumer interest and expanding its market share in California's competitive flower category.
Notable Products
In December 2024, Connected Cannabis Co.'s top-performing product was Permanent Marker (3.5g) in the Flower category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 12,872. Nightshade (3.5g) climbed to second place, showing a marked improvement from its fifth-place position in September and October, with sales reaching 7,939. Biscotti (3.5g) held steady in the top three, securing third place after a previous second-place ranking in November. New to the top five rankings, Tropical Z (3.5g) debuted at fourth place in December. Cherry Fade (3.5g) experienced a decline, dropping from second in September to fifth in December, reflecting a decrease in sales to 4,726.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
