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Jan-2025
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Overview
Market Insights Snapshot
Connected Cannabis Co. has shown varied performance across different states and categories. In Arizona, the brand demonstrated a strong presence in the Flower category, maintaining a consistent ranking within the top 15 over the past four months. Despite a slight dip in January 2025, the brand's sales figures indicate a steady demand. In contrast, the Vapor Pens category did not see the same level of success, as the brand failed to break into the top 30 rankings during this period. However, a positive trend can be seen in the Pre-Roll category, where the brand improved its position significantly, moving from 25th place in October 2024 to 16th place by January 2025.
In California, Connected Cannabis Co. maintained a notable presence in the Flower category, consistently ranking in the top 20. Despite a decrease in sales from December 2024 to January 2025, the brand's position remained relatively stable. The Pre-Roll category, however, presented challenges, as the brand's ranking dropped out of the top 30 in January 2025. Meanwhile, in the Vapor Pens category, Connected Cannabis Co. consistently hovered around the low 30s, showing some stability but still not breaking into the top tier. This mixed performance across categories in California suggests areas of both strength and potential improvement for the brand.
Competitive Landscape
In the competitive landscape of the California flower category, Connected Cannabis Co. has demonstrated resilience and adaptability amidst fluctuating market dynamics. Over the period from October 2024 to January 2025, Connected Cannabis Co. experienced a notable variance in its ranking, starting at 17th in October, climbing to 13th in November, and then slightly declining to 14th in December and 16th in January. This fluctuation in rank reflects a competitive market environment, where brands like Eighth Brother, Inc. and Coastal Sun Cannabis also showed dynamic movements. Notably, Eighth Brother, Inc. maintained a strong presence, ranking higher than Connected Cannabis Co. in October and January, while Coastal Sun Cannabis made a significant leap from being outside the top 20 in November to surpassing Connected Cannabis Co. in January. Despite these challenges, Connected Cannabis Co.'s sales figures indicate a robust performance, particularly in November, where they outperformed several competitors, underscoring the brand's capacity to capture market share even amidst stiff competition.
Notable Products
In January 2025, Connected Cannabis Co.'s top-performing product was Permanent Marker (3.5g) in the Flower category, maintaining its number one ranking from previous months with sales of 8,561 units. Biscotti (3.5g) also remained strong, holding the second position, consistent with its ranking in November 2024 and improving from a third-place finish in December 2024. Silver Spoon (3.5g) rose to the third spot, showing a positive trend from its fourth-place ranking in December 2024. Nightshade (3.5g) experienced a drop, moving from second place in December 2024 to fourth in January 2025. Dosi & Banana (3.5g) re-entered the rankings in fifth place, indicating a resurgence after not being ranked in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
