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Nov-2024
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Overview
Market Insights Snapshot
Connected Cannabis Co. has shown notable performance across different categories and states, with significant movements in rankings indicating changing market dynamics. In Arizona, the brand's Flower category experienced a resurgence, moving from 14th place in October 2024 to 7th place in November 2024, highlighting a strong recovery and increased consumer demand. However, the Vapor Pens category in Arizona saw a decline, dropping out of the top 30 by November, which could suggest a shift in consumer preferences or intensified competition. Notably, the Pre-Roll category in Arizona had a consistent presence in the rankings, maintaining 25th place from October to November, indicating stable performance in this segment.
In California, Connected Cannabis Co. maintained a steady position in the Flower category, improving slightly from 18th place in September 2024 to 14th place by November, which reflects sustained consumer interest and possibly effective marketing strategies. The Pre-Roll category in California showed a positive trend as well, moving up from 68th place in October to 52nd in November, suggesting growing popularity or successful product differentiation. Conversely, Vapor Pens in California remained relatively stable, with minor fluctuations around the 30th position, indicating a consistent yet competitive market environment. These movements depict a complex landscape where Connected Cannabis Co. continues to navigate and adapt across different categories and states.
Competitive Landscape
In the competitive landscape of the California flower category, Connected Cannabis Co. has demonstrated a steady improvement in its market position, climbing from 18th in August 2024 to 14th by November 2024. This upward trajectory is particularly notable when compared to competitors like West Coast Cure, which saw a decline from 14th to 16th over the same period, and Gramlin, which dropped from 12th to 15th. Meanwhile, Glass House Farms (CA) improved its rank from 16th to 12th, indicating a competitive push in the market. Despite these shifts, Connected Cannabis Co.'s sales have shown a positive trend, particularly in November, where they surpassed the sales of Fig Farms, which had a rank of 13th. This suggests that Connected Cannabis Co. is gaining traction and could potentially continue its ascent in the rankings if current trends persist.
Notable Products
In November 2024, Permanent Marker (3.5g) maintained its position as the top-performing product for Connected Cannabis Co., with an impressive sales figure of 12,106. Biscotti (3.5g) climbed to the second rank, up from third in October, demonstrating a strong performance with significant sales growth. Nightshade (3.5g) rose to third place, marking a notable improvement from its consistent fifth position in the preceding months. Cherry Fade (3.5g) experienced a slight drop, moving to fourth place after being the second-ranked product in October. Dosi & Banana (3.5g) entered the top five for the first time, securing the fifth spot with commendable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
