.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Craftport's performance in the Alberta market shows a steady presence in the Flower category, maintaining a consistent rank of 29th from June to August 2024. This stability is noteworthy considering the competitive nature of the cannabis market. However, Craftport's Pre-Roll category in Alberta demonstrates a more dynamic movement, improving from 67th in May to 43rd by August. This upward trend suggests a growing consumer preference for Craftport's Pre-Roll products, potentially driven by quality improvements or effective marketing strategies.
In Saskatchewan, Craftport's performance in the Flower category is less consistent. While the brand ranked 54th in May and slightly improved to 52nd in June, it fell out of the top 30 in July, only to return to the 52nd position in August. This fluctuation indicates challenges in maintaining a stable market share in Saskatchewan, possibly due to increased competition or varying consumer preferences. The absence from the top 30 in July is a significant setback that highlights the volatility of the market in this province.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Craftport has shown a steady performance with a consistent rank of 29 from June to August 2024, after an initial rise from 34 in May 2024. This stability in rank is notable given the fluctuations observed in other brands. For instance, 1964 Supply Co experienced a decline, dropping from rank 28 in May to 31 in August 2024, which could indicate a potential loss in market share. Similarly, Canaca saw a downward trend, moving from rank 23 in May to 27 in August 2024. On the other hand, Virtue Cannabis showed a positive trajectory, improving from rank 35 in May to 28 in August 2024, possibly posing a future threat to Craftport's position. Additionally, 3Saints climbed from rank 39 in May to 30 in August 2024, indicating a competitive push in the market. Craftport's ability to maintain its rank amidst these shifts suggests a stable customer base and effective market strategies, though the rising competitors highlight the need for continuous innovation and marketing efforts to sustain and improve its position.
Notable Products
For August 2024, Craftport's top-performing product remains Silver Rhino Pre-Roll 2-Pack (1g), maintaining its first-place rank with a notable sales figure of 11,767 units. Cherry Lime Kiss Pre-Roll (0.7g) holds steady in second place, despite a decrease in sales compared to previous months. Fruity Explosion (28g) stays consistent in the third position, showing a slight increase in sales. Fruity Pebbles Pre-Roll 7-Pack (3.5g) climbs to fourth place, improving from its fifth-place rank in July 2024. Silver Rhino (14g) enters the top five for the first time, indicating a rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
