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Oct-2024
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Overview
Market Insights Snapshot
Crispy Commission Concentrates has shown a consistent presence in the Massachusetts market, particularly within the Concentrates category. Over the past few months, the brand has maintained a strong position, ranking second from August through October 2024. This stability in rankings, despite a noticeable decline in sales from $536,214 in July to $368,359 in October, indicates a solid brand presence and customer loyalty within this category. The ability to retain a top ranking amidst declining sales might suggest that competitors are experiencing similar trends, or that Crispy Commission Concentrates has a strong foothold that buffers it against market fluctuations.
In contrast, the brand's performance in the Pre-Roll category in Massachusetts reveals a more challenging landscape. Crispy Commission Concentrates was not in the top 30 in July, but entered the rankings at 89th in August and improved to 78th in September, only to drop to 99th by October. This volatility and relatively low ranking suggest that the Pre-Roll category is more competitive or that Crispy Commission Concentrates may not have as strong a product offering in this segment. The fluctuating rankings, combined with the sales figures peaking at $65,402 in September before dropping to $30,465 in October, highlight the challenges the brand faces in gaining a stable foothold in the Pre-Roll market.
Competitive Landscape
In the Massachusetts concentrates market, Crispy Commission Concentrates has experienced a notable shift in its competitive positioning over the past few months. Initially holding the top rank in July 2024, the brand saw a decline to the second position from August through October. This change in rank coincides with a downward trend in sales, contrasting with the performance of Good Chemistry Nurseries, which ascended to the top rank in August and maintained it through October, with a significant increase in sales. Meanwhile, Nature's Heritage and Cultivators Classic have consistently held the third and fourth positions, respectively, with relatively stable sales figures. The competitive landscape suggests that while Crispy Commission Concentrates remains a strong player, it faces increasing pressure from Good Chemistry Nurseries, which has been outperforming in terms of sales growth.
Notable Products
In October 2024, the top-performing product for Crispy Commission Concentrates was Tropicanna Banana (3.5g) from the Flower category, maintaining its position as the number one ranked product for the second consecutive month, despite a drop in sales to 1001.0 units. Dark Skunk Berry Cured Budder (1g) emerged as a new contender, securing the second rank in the Concentrates category. Lemonhead Delight Infused Pre-Roll 2-Pack (1g) experienced a decline, falling to the third position from its previous consistent top rankings in July and August. Gooey Ginger Sugar (1g) and Angry Ginger Live Sauce (3.5g) debuted in the fourth and fifth positions, respectively, both in the Concentrates category. The shifts indicate a growing preference for concentrates among consumers, with significant movements in the rankings compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
