Crops

Data Snapshot: Jun 11, 2024
Crops Cannabis Brand Logo
$100K+

May-2024

Sales

Growth

Trend

6-Month

41

Product Count

SKUs

Crops

Overview

"Crops," a product of Justice Cannabis Co., is a distinguished brand in the marijuana industry that emphasizes the delivery of freedom, ease, and joy through their quality offerings, catering to the recreational needs of their customers. Known for their robust and vibrant cultivation and processing methods, this industry player has its roots deeply entrenched in regions like Mississippi, with licenses ensuring responsible and legal operations. Despite challenges such as the significant impact on California's marijuana nurseries in 2021, the brand holds strong, maintaining its presence and operations under strict regulations and licensing.
Markets

Crops Locations

Product Trends

Crops Categories

Crops Sales

Market Insights Snapshot

Crops Historical Sales by Category

Analyzing Crops' performance in Illinois, we observe a steady but slow improvement in the Flower category. Starting at rank 44 in February 2024, Crops climbed to rank 40 by May 2024. Despite this upward trend, it's important to note that Crops has not yet broken into the top 30 brands in this category, indicating room for growth. The sales figures show some fluctuation, with a peak in March followed by a decline in subsequent months, suggesting potential volatility in consumer demand or supply chain issues.

In contrast, Crops' performance in the Pre-Roll category in Illinois has been more dynamic. The brand made significant strides, moving from rank 42 in February to an impressive rank 15 in April, before dropping to rank 25 in May. This notable rise and subsequent fall highlight both the brand's potential and the competitive nature of this category. The sales data supports this narrative, with a substantial increase in March followed by a decline in May, reflecting the brand's fluctuating market presence. This performance indicates that while Crops has made notable gains, maintaining a stable position in the top rankings will require consistent effort and strategic adjustments.

May-2024 Rank
Flower
Pre-Roll
40
25
Crops

Competitive Landscape

In the competitive landscape of the Flower category in Illinois, Crops has shown a steady improvement in rank from February to May 2024, moving from 44th to 40th. This upward trend indicates a positive reception in the market, despite facing stiff competition from brands like IC Collective and Triple Seven, which also displayed upward trends but remained lower in rank compared to Crops. Notably, pts: PURE experienced a significant decline, dropping from 25th to 38th, which could potentially benefit Crops by reducing competition from a once higher-ranked brand. Meanwhile, Legends saw a dramatic fall from 19th to 44th, further opening opportunities for Crops to capture more market share. These shifts in the competitive landscape suggest that Crops is gaining traction and could continue to climb the ranks if current trends persist.

Crops market ranking for IL Flower

Crops

Notable Products

In May-2024, the top-performing product from Crops was Orange Malt Pre-Roll (1g) in the Pre-Roll category, which secured the first rank with sales of 2264 units. Lime OG Pre-Roll (1g) followed closely in second place, maintaining a strong presence with consistent sales growth over the past months. Donny Burger Pre-Roll (1g) also showed a notable performance, climbing to the third position from fifth in March-2024. Gary Payton Pre-Roll (1g) made a significant entry, debuting at fourth place. Lastly, Gush Mints Pre-Roll (1g) entered the rankings at fifth, rounding out the top products for the month.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Orange Malt Pre-Roll (1g)
Pre-Roll
4
>5
2
1
Lime OG Pre-Roll (1g)
Pre-Roll
5
4
3
2
Donny Burger Pre-Roll (1g)
Pre-Roll
>5
5
5
3
Gary Payton Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Gush Mints Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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