.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Crude Boys has demonstrated a strong performance in the vapor pens category, particularly in Massachusetts. Over the past few months, the brand has consistently maintained a top position, moving from second place in October 2024 to securing the top spot by January 2025. This upward trajectory, coupled with a steady increase in sales, highlights the brand's growing influence in the Massachusetts market. In contrast, their performance in the flower category in Michigan paints a different picture. Despite a promising rise to the 54th position in December 2024, they fell back to 82nd by January 2025, indicating challenges in maintaining momentum in this category.
In Michigan, Crude Boys has shown remarkable consistency in the vapor pens category, holding steady in the 7th position from October 2024 through January 2025. This stability suggests a strong foothold in the Michigan market, with sales figures reflecting a slight fluctuation but remaining robust overall. However, it's worth noting that the brand did not make it into the top 30 rankings for the flower category in Michigan during January 2025, which could be a point of concern for the brand's diversification strategy. This mixed performance across categories and states underscores the importance of strategic focus and market adaptation for Crude Boys moving forward.
Competitive Landscape
In the Massachusetts Vapor Pens category, Crude Boys has demonstrated a notable upward trajectory in brand ranking and sales performance. Over the analyzed period from October 2024 to January 2025, Crude Boys consistently held the second position, ultimately climbing to the top rank in January 2025. This ascent is particularly significant given the competitive landscape, where Fernway initially dominated the first position but experienced a decline to third place by January 2025. Meanwhile, Select maintained a stable presence in the third position, only rising to second as Crude Boys claimed the lead. This shift indicates a strategic advantage for Crude Boys, as they not only surpassed Fernway but also managed to sustain their sales momentum, suggesting effective market strategies and consumer engagement that could be further explored with advanced data insights.
Notable Products
In January 2025, the top-performing product for Crude Boys was the Alaskan Thunder Fuck Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from previous months with a sales figure of 26,057. The Maui Wowie Distillate Cartridge (1g) secured the second position, recovering from a third-place dip in December 2024. Pineapple Express Distillate Cartridge (1g) was ranked third, having swapped places with Maui Wowie from the previous month. Candyland Distillate Cartridge (1g) improved to fourth place in January 2025, continuing its upward trend from November 2024. New to the top five, Blueberry Widow Distillate Cartridge (1g) entered at the fifth position, marking a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
