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Oct-2024
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Overview
Market Insights Snapshot
Crude Boys has demonstrated a strong performance in the Vapor Pens category across several states, maintaining a consistent top position in Massachusetts from July to October 2024. This indicates a solid market presence and consumer preference for their vapor pens in this region. Their sales figures in Massachusetts reflect a steady growth trend, peaking in August, which suggests successful marketing strategies or product launches during that period. In Michigan, the brand held a commendable position within the top 10 for Vapor Pens, although they experienced a slight decline from August to October. This could be attributed to increased competition or shifts in consumer preferences.
In the Flower category, Crude Boys faced challenges in Michigan, where they did not rank within the top 30 by October 2024. This absence from the rankings might indicate a need for strategic adjustments or enhanced product offerings to regain traction in this category. The fluctuation in their Flower sales, with a peak in August, suggests that while they had a momentary surge, sustaining this momentum proved difficult. Understanding these dynamics could provide insights into market demands and help refine their positioning in the Flower segment.
Competitive Landscape
In the Massachusetts Vapor Pens category, Crude Boys has consistently held the top rank from July to October 2024, demonstrating a strong market presence and customer loyalty. Despite fluctuations in sales, Crude Boys maintained its lead over competitors such as Select and Fernway. Notably, Select improved its rank from third to second place by October, indicating a potential threat to Crude Boys' dominance if this trend continues. Meanwhile, Fernway experienced a rank drop from second to third, suggesting challenges in maintaining its competitive edge. These dynamics highlight the importance for Crude Boys to continue innovating and engaging with consumers to sustain its leading position amidst evolving competition.
Notable Products
In October 2024, the top-performing product from Crude Boys was the Alaskan Thunder Fuck Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one rank for four consecutive months with sales of 28,771 units. The Maui Wowie Distillate Cartridge (1g) climbed to the second position, up from its previous third-place standing, indicating a positive shift in consumer preference. Meanwhile, the Pineapple Express Distillate Cartridge (1g) experienced a drop to third place from its prior second position, suggesting a slight decline in sales momentum. The Fruity Pebbles OG Distillate Cartridge (1g) improved its rank to fourth place from fifth in September, showing an upward trend in popularity. Notably, the White Truffle Distillate Cartridge (1g) entered the rankings at fifth place, marking its debut in the top five for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
