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Nov-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, Crude Boys has shown a strong presence in the vapor pens category, particularly in Massachusetts, where it maintained the top rank from August through October 2024. However, a slight dip was observed in November when it moved to the third position. This indicates a slight fluctuation in consumer preference or increased competition, despite consistent sales figures that remained robust throughout these months. Meanwhile, in the flower category in Michigan, Crude Boys did not make it into the top 30, highlighting a potential area for growth or strategic reevaluation in this segment.
In Michigan, Crude Boys has maintained a steady performance in the vapor pens category, consistently holding the seventh position from September to November 2024. This stability suggests a loyal customer base or effective brand positioning in the state. However, the absence of Crude Boys from the top 30 in the flower category during the same period might suggest a need for increased marketing efforts or product diversification to capture a broader market share. Overall, while Crude Boys shows strength in vapor pens, there are clear opportunities for expansion and improvement in other product categories and regions.
Competitive Landscape
In the Massachusetts vapor pens category, Crude Boys experienced a notable shift in its market position from August to November 2024. Initially holding the top rank in August, September, and October, Crude Boys saw a decline to the third position by November. This change coincided with the rise of Fernway, which climbed from the second position in August to claim the top spot in November. Meanwhile, Select maintained a strong presence, fluctuating between the second and third ranks, ultimately securing the second position in November. The sales performance of Crude Boys reflected this competitive pressure, with a downward trend in sales from August to November, indicating a potential need for strategic adjustments to regain its leading position. Brands like Simply Herb and Perpetual Harvest remained consistent in their rankings, suggesting a stable but less competitive threat to Crude Boys compared to Fernway and Select.
Notable Products
In November 2024, the top-performing product for Crude Boys was the Alaskan Thunder Fuck Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place rank from previous months with sales reaching 29,223 units. Maui Wowie Distillate Cartridge (1g) held steady in second place, although its sales saw a decline compared to October. Fruity Pebbles OG Distillate Cartridge (1g) improved its ranking, moving up to third place from fourth in October. Pineapple Express Distillate Cartridge (1g) experienced a drop, moving from third to fourth place, while Candyland Distillate Cartridge (1g) re-entered the top five, securing the fifth position. These shifts highlight a dynamic competition among the Vapor Pens, with notable changes in consumer preferences from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
