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Mar-2025
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Overview
Market Insights Snapshot
Crude Boys has shown a strong performance in the Vapor Pens category across different states, with notable variations in their rankings. In Massachusetts, the brand has consistently maintained a top position, starting at rank 2 in December 2024 and climbing to the top spot in January 2025. However, they experienced a slight drop to rank 3 by March 2025. Despite this fluctuation, their sales figures remained robust, indicating a strong consumer base and brand loyalty in the state. In contrast, while Crude Boys maintained a steady rank of 7 in the Vapor Pens category in Michigan throughout the same period, the sales figures suggest a slight decline followed by a recovery in March 2025, highlighting a resilient performance amidst market dynamics.
The Flower category in Michigan presents a different narrative for Crude Boys. Here, the brand did not feature within the top 30 rankings initially, with a rank of 51 in December 2024. However, there was a notable improvement by March 2025, where they climbed to rank 45, demonstrating a positive trajectory. This upward movement, coupled with fluctuating sales figures, suggests that Crude Boys is gaining traction in the Flower category, albeit gradually. The brand's ability to navigate the competitive landscape and improve its standing in this category is indicative of strategic efforts to expand its market presence and appeal to a broader consumer base.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Crude Boys consistently held the 7th rank from December 2024 to March 2025, indicating a stable position in the market despite fluctuations in sales. During this period, Platinum Vape and Drip (MI) were notable competitors, frequently ranking higher, with Platinum Vape reaching as high as 4th place in January and February 2025. While Crude Boys experienced a dip in sales in January and February, they rebounded in March, suggesting a potential recovery or successful marketing efforts. Meanwhile, Play Cannabis and Galactic maintained lower rankings, indicating that Crude Boys remains competitive against these brands. The consistent ranking amidst varying sales figures highlights Crude Boys' resilience and potential for strategic growth in the Michigan vapor pen market.
Notable Products
In March 2025, the top-performing product for Crude Boys was Alaskan Thunder Fuck Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with March sales reaching 27,834 units. Pineapple Express Distillate Cartridge (1g) held steady in second place, showing consistent consumer demand. Maui Wowie Distillate Cartridge (1g) climbed back to third place after a dip to fifth in February, indicating a rebound in popularity. Blueberry Widow Distillate Cartridge (1g) improved to fourth place, continuing its upward trend since January. Candyland Distillate Cartridge (1g) remained stable in fifth position, reflecting steady sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
