.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Crude Boys has shown a notable performance in the Massachusetts market, particularly in the Vapor Pens category. Over the last four months of 2024, the brand consistently held a top position, starting at rank 1 in September and slightly dropping to rank 2 from October to December. This slight shift indicates a strong and stable presence in the Massachusetts market, with sales showing an upward trend, culminating in December. The brand's ability to maintain a top-tier ranking suggests a robust consumer base and effective market strategies in the state, positioning them as a leading competitor in the Vapor Pens category.
In contrast, the performance of Crude Boys in the Michigan market presents a mixed picture. While they maintained a consistent rank of 7 in the Vapor Pens category across the same period, their performance in the Flower category was less stable, with rankings fluctuating outside of the top 30 in October. This indicates challenges in maintaining a strong foothold in the Flower category, despite a recovery in November and December. The sales figures reflect these dynamics, with a noticeable dip in October followed by a recovery, suggesting potential market volatility or competitive pressures in Michigan's Flower segment.
Competitive Landscape
In the Massachusetts vapor pens category, Crude Boys has experienced a notable shift in its competitive standing over the last few months of 2024. Initially holding the top rank in September, Crude Boys was overtaken by Fernway in October, which maintained its lead through December. Despite this change, Crude Boys consistently held the second position, indicating strong sales performance, particularly in December where it saw a significant sales increase. Meanwhile, Select experienced a slight decline in rank, moving from second place in September to third from October onwards, suggesting a potential opportunity for Crude Boys to capitalize on Select's downward trend. Simply Herb remained stable in fourth place throughout this period, posing less of a competitive threat. As the market dynamics evolve, Crude Boys' ability to reclaim the top spot may hinge on strategic marketing and product differentiation efforts to outpace Fernway's current momentum.
Notable Products
In December 2024, Alaskan Thunder Fuck Distillate Cartridge (1g) maintained its position as the top-performing product for Crude Boys, with sales reaching 28,134 units. Pineapple Express Distillate Cartridge (1g) climbed back to the second spot from fifth in November, showcasing a notable recovery in sales. Maui Wowie Distillate Cartridge (1g) slipped to third place despite an increase in sales compared to the previous month. Fruity Pebbles OG Distillate Cartridge (1g) dropped to fourth place, while Candyland Distillate Cartridge (1g) secured the fifth position, demonstrating consistent performance over the months. These rankings highlight a dynamic shift among the top products, with Pineapple Express showing the most significant upward movement.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
