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Aug-2024
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Overview
Market Insights Snapshot
In Maryland, Cultivar Collection has shown fluctuating performance across different categories. In the Flower category, the brand has consistently ranked outside the top 30, with rankings hovering in the mid-30s throughout the summer months. Specifically, the brand was ranked 35th in May, dropped slightly to 36th in June, and then 39th in July before climbing back to 35th in August. This pattern indicates a struggle to break into the top tier of Flower brands in the state, suggesting room for improvement or strategic adjustments. On the other hand, the Pre-Roll category has seen Cultivar Collection maintaining a spot within the top 30, though with a downward trend from 18th in May to 27th by August, indicating a decline in market share over the period.
Sales figures also reflect these trends, with Flower sales in Maryland decreasing from $197,212 in May to $116,638 in August, showing a notable drop in consumer demand or market penetration. Pre-Roll sales have similarly declined, from $166,021 in May to $34,478 in August, which underscores the brand's slipping position in this category. The consistent presence in the top 30 for Pre-Rolls, despite the sales drop, could indicate a loyal but shrinking customer base. These movements highlight the competitive landscape in Maryland and suggest that Cultivar Collection may need to reassess its strategies to regain and grow its market share.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Cultivar Collection has experienced notable fluctuations in its ranking over the past few months, indicating a dynamic market presence. From May to August 2024, Cultivar Collection's rank oscillated between 35th and 39th, reflecting a competitive struggle to maintain a stable position. This volatility is contrasted by brands like JustFLOWR, which, despite a drop from 15th to 33rd, consistently outperformed Cultivar Collection in terms of sales volume. Similarly, Belushi's Farm and Legend (MD) have shown more stable rankings, although their sales figures also reflect significant variability. The data suggests that while Cultivar Collection faces stiff competition, there is potential for growth by analyzing the strategies of higher-ranking brands and adapting to market trends. For more detailed insights and advanced data, exploring the broader market dynamics in Maryland could provide actionable strategies for improving rank and sales.
Notable Products
In August 2024, the top-performing product from Cultivar Collection was Hippie Crasher Pre-Roll (1g), maintaining its number one rank for the fourth consecutive month with a sales figure of $1302. Whoopie Pie (3.5g) saw a significant rise, jumping from fifth place in July to second place in August with notable sales growth. Whoopie Pie Pre-Roll (1g) remained steady at the third rank, showing consistent performance. Fruit Cake Pre-Roll (1g) also climbed to the fourth position, up from its previous rank in July. Cherry Limeade Cake (3.5g) entered the top five for the first time, securing the fifth rank in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
