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Oct-2024
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Overview
Market Insights Snapshot
Cultivated Industries has shown a remarkable upward trajectory in the Oregon market within the Flower category over the past few months. Starting from a rank of 85 in July 2024, the brand has steadily climbed to secure the 29th position by October 2024. This significant improvement in ranking highlights their growing presence and potential market capture in Oregon. The sales figures corroborate this trend, indicating a substantial increase in consumer demand and brand visibility. Such a leap in rankings suggests strategic moves or product introductions that have resonated well with the Oregon consumer base.
However, it's important to note that Cultivated Industries has not appeared in the top 30 rankings in any other state or province for the Flower category during this period, indicating a concentrated success in Oregon. This absence in other markets could be perceived as a limitation or an opportunity for expansion, depending on the brand's strategic goals. It raises questions about their market penetration strategies and whether similar tactics could be leveraged in other regions. The focus on Oregon could suggest a targeted approach, potentially allowing the brand to refine its offerings before expanding its footprint. Observing how they navigate this scenario in the coming months will be key to understanding their overall market strategy.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Cultivated Industries has demonstrated a remarkable upward trajectory over the past few months. Starting from a rank of 85 in July 2024, Cultivated Industries has climbed to an impressive 29 by October 2024. This significant improvement in ranking is indicative of a strong growth in sales, outpacing several competitors. For instance, Oregrown, which maintained a relatively stable rank around the 30s, saw its sales slightly increase but not as dramatically as Cultivated Industries. Meanwhile, SugarTop Buddery experienced a decline in rank from 14 to 37, reflecting a decrease in sales, which contrasts with Cultivated Industries' upward trend. TH3 Farms and Bald Peak also showed fluctuations in their rankings, but neither matched the consistent upward momentum of Cultivated Industries. This trend positions Cultivated Industries as a rising star in the Oregon flower market, suggesting a growing consumer preference and effective market strategies.
Notable Products
In October 2024, Cultivated Industries' top-performing product was Superboof (Bulk) in the Flower category, maintaining its leading position with sales reaching 9,419 units. Kush Mintz (Bulk) emerged as the second top-seller, making its debut in the rankings with 5,864 units sold. GG #4 (Bulk) secured the third position, followed by GG #4 Popcorn (3.5g) in fourth place. Tropical Gelato (3.5g) rounded out the top five, showing a significant leap from its previous fifth position in September, with sales increasing from 1,242 to 3,275 units. Notably, Superboof (Bulk) has consistently held the top spot since July, indicating strong and sustained consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
