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Nov-2024
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Overview
Market Insights Snapshot
In the past few months, Cultivated Industries has shown notable progress in the Oregon market, particularly in the Flower category. From August to November 2024, their ranking improved significantly, moving from 69th to 26th place. This upward trend is supported by a consistent increase in sales, peaking in October before a slight dip in November. Such performance indicates a strengthening presence in the Flower category, suggesting strategic enhancements in either product quality or distribution methods.
However, the Pre-Roll category presents a contrasting narrative for Cultivated Industries in Oregon. After starting at 61st place in August, their rank dropped to 99th in September, and they failed to appear in the top 30 for the subsequent months. This absence highlights a potential area for improvement, as maintaining visibility in the top rankings is crucial for market competitiveness. The disparity between the Flower and Pre-Roll categories suggests that while Cultivated Industries has made strides in certain areas, there are still challenges to address to achieve balanced growth across all product lines.
Competitive Landscape
In the competitive landscape of Oregon's Flower category, Cultivated Industries has demonstrated a remarkable upward trajectory in recent months. From a rank of 69 in August 2024, they surged to 24 by October, before slightly adjusting to 26 in November. This impressive climb is indicative of a strategic push that has significantly boosted their market presence. In contrast, Frontier Farms experienced a decline, dropping from 13th to 24th place over the same period, suggesting a potential opportunity for Cultivated Industries to capture more market share. Meanwhile, Garden First and Earl Baker have maintained relatively stable positions, hovering around the mid-20s, which could indicate a plateau in their growth. Notably, Juicy Farms made a significant leap from being outside the top 20 to securing the 25th spot by November, highlighting a competitive pressure that Cultivated Industries must consider. Overall, Cultivated Industries' upward trend in rank and sales positions them as a formidable player in the Oregon Flower market, with potential to further capitalize on their recent momentum.
Notable Products
In November 2024, Kush Mintz (Bulk) from Cultivated Industries emerged as the top-performing product, climbing from a second-place position in October to secure the number one spot with impressive sales of 7,246 units. Cap Junky (Bulk) entered the rankings for the first time, claiming the second position. Hash Burger (Bulk) followed closely in third place, also making its debut in the rankings. Lemon Cherry Gelato (Bulk) and Banana Jealousy (Bulk) rounded out the top five, both appearing for the first time in November. This shift indicates a strong performance by new entries, with Kush Mintz (Bulk) showing significant growth from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
