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Jan-2025
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Overview
Market Insights Snapshot
In Oregon, Cultivated Industries has shown notable progress in the Flower category. Starting from rank 26 in October 2024, the brand climbed to rank 8 by January 2025. This upward trend is mirrored in their sales figures, which demonstrate a significant increase from $245,967 in October to $454,078 in January. Such consistent improvement suggests a strengthening presence in the Oregon Flower market. However, their performance in the Pre-Roll category tells a different story, where they did not make it into the top 30 in November 2024, only to return to the rankings at position 85 by January 2025. This fluctuation indicates potential challenges or shifts in consumer preferences that the brand may need to address.
The contrasting performance across categories in Oregon reflects the dynamic nature of Cultivated Industries' market strategy. While their success in the Flower category is commendable, their struggle in Pre-Rolls highlights areas needing attention. The absence from the top 30 in November for Pre-Rolls could be seen as a setback, but their ability to re-enter the rankings suggests resilience and adaptability. It will be interesting to observe how Cultivated Industries leverages their strengths in the Flower category to bolster their position in other segments, potentially using insights gained from their recent successes and challenges.
Competitive Landscape
In the Oregon Flower category, Cultivated Industries has shown a remarkable upward trajectory in brand ranking from October 2024 to January 2025. Initially positioned outside the top 20, Cultivated Industries made a significant leap to 11th place in December 2024 and further improved to 8th place by January 2025. This upward movement is indicative of a strong sales performance, particularly when compared to competitors like Eugreen Farms, which maintained a consistent presence in the top 10 but experienced fluctuating sales. Meanwhile, Dog House saw a decline in rank before recovering to 10th place in January, and Deep Creek Gardens remained relatively stable within the top 10. Notably, Gud Gardens made a dramatic rise from 98th place in October to 7th place in January, suggesting a competitive landscape where Cultivated Industries must continue its momentum to maintain and improve its market position.
Notable Products
In January 2025, Hash Burger (Bulk) emerged as the top-performing product for Cultivated Industries, climbing from a consistent fourth place in the preceding months to secure the first rank with impressive sales of $12,237. GG #4 (Bulk) maintained its strong performance, holding steady at the second position from December 2024 to January 2025. Permanent Marker (3.5g) appeared for the first time in the rankings, debuting at the third position with notable sales figures. Meanwhile, Banana Jealousy B-Buds (3.5g) and Banana Jealousy (Bulk) entered the rankings at fourth and fifth place, respectively. This reshuffling indicates a significant shift in consumer preference towards Hash Burger (Bulk) and the introduction of new products gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
