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Dec-2024
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Overview
Market Insights Snapshot
In the Washington market, Dabtastic has shown a promising upward trajectory within the concentrates category. Starting from a rank of 7 in September 2024, the brand improved its position to 6 by October and November, and further climbed to 4 by December. This consistent upward movement indicates a strengthening market presence and possibly an increase in consumer preference for Dabtastic's offerings. The sales figures reflect this positive trend, with a notable increase from $183,375 in September to $238,604 by December, demonstrating robust growth in consumer demand.
While Dabtastic's performance in Washington is commendable, it's worth noting that the brand did not appear in the top 30 rankings in other states or categories during the same period. This absence suggests potential areas for growth and expansion. The brand's concentrated success in Washington could serve as a model for penetrating other markets, but it also highlights a reliance on a singular market for its current standing. As the brand continues to build its reputation, expanding its reach beyond Washington and into other categories could be a strategic focus for future growth and diversification.
Competitive Landscape
In the Washington concentrates market, Dabtastic has shown a notable upward trajectory in its rankings over the last few months, climbing from 7th place in September 2024 to 4th place by December 2024. This rise in rank indicates a positive trend in consumer preference and market penetration. While Forbidden Farms consistently maintained its stronghold at the 2nd position, Dabtastic's growth suggests it is effectively closing the gap with some of its higher-ranked competitors. Meanwhile, Delectable Dabs has held steady at the 3rd rank, and Regulator experienced a decline from 3rd to 6th place, which may have contributed to Dabtastic's improved standing. Additionally, Dabtastic's sales figures have shown a steady increase, reflecting its growing popularity and market share, even as Oleum Extracts (Oleum Labs) remained stable at the 5th rank. This competitive landscape suggests that Dabtastic is effectively leveraging its brand strategy to enhance its market position among Washington's top concentrate brands.
Notable Products
In December 2024, Dabtastic's top-performing product was the Sativa Sugar Wax 3-Pack (3g), maintaining its first-place rank since September and achieving sales of $6,703. The Indica Wax 3-Pack (3g) consistently held the second spot throughout the last four months, showing a steady increase in sales. The Hybrid Wax 3-Pack (3g) also maintained its third-place position, reflecting a stable demand. Alien Rock Candy Wax (1g) consistently ranked fourth, while Durban Poison Wax (1g) re-emerged in December to secure the fifth rank after a previous absence in November. This stability in product rankings indicates a strong and consistent preference for these specific concentrates among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
