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Nov-2024
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Overview
Market Insights Snapshot
Dabtastic has shown a consistent upward trend in the Concentrates category within Washington. Over the months from August to November 2024, the brand has improved its ranking from seventh to fifth place. This steady climb in rankings indicates a strong performance and increasing popularity among consumers in Washington. The sales figures reflect this positive trajectory, with a noticeable increase from August to November, suggesting effective market strategies and possibly an expanding customer base. However, without a presence in other categories or states, Dabtastic's focus appears to be concentrated primarily in Washington's Concentrates market.
While Dabtastic has found success in Washington, its absence from the top 30 rankings in other states and categories may indicate a lack of diversification or regional expansion. This could be viewed as a missed opportunity to capture a broader market share across different categories and geographical areas. The brand's concentrated efforts in Washington might be a strategic decision to dominate the local market before expanding further. Nevertheless, understanding the dynamics and consumer preferences in other states could provide valuable insights for future growth opportunities. The data suggests that while Dabtastic is performing well in its current niche, there is potential for growth if it chooses to explore other markets.
Competitive Landscape
In the Washington concentrates market, Dabtastic has demonstrated a positive trajectory in terms of rank and sales over the past few months. Notably, Dabtastic improved its rank from 7th in August 2024 to 5th by November 2024, indicating a steady upward trend. This rise in rank is significant as it positions Dabtastic ahead of Tasty Terps, which remained at 7th place throughout the same period, and recently surpassing Oleum Extracts (Oleum Labs), which dropped to 6th in November. Meanwhile, Delectable Dabs and Regulator consistently held higher ranks, with Delectable Dabs maintaining 3rd place and Regulator slipping slightly from 3rd to 4th. Despite these competitors having higher sales figures, Dabtastic's consistent increase in sales, culminating in a peak in November, reflects its growing market presence and potential to challenge the top contenders in the concentrates category.
Notable Products
In November 2024, the top-performing product for Dabtastic was the Sativa Sugar Wax 3-Pack (3g), maintaining its consistent first-place ranking from previous months with sales reaching 5411. Following closely, the Indica Wax 3-Pack (3g) held steady in the second position, showing a slight increase in sales compared to October. The Hybrid Wax 3-Pack (3g) secured the third spot, maintaining its rank from October but experiencing a minor dip in sales. Alien Rock Candy Wax (1g) remained in fourth place, continuing its downward sales trend from earlier months. First Class Funk Wax (1g) re-entered the rankings at fifth place after being unranked in October, indicating a resurgence in customer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
