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Oct-2024
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Overview
Market Insights Snapshot
Dabtastic has shown a commendable upward trajectory in the Concentrates category in Washington. Over the past few months, the brand has climbed from a rank of 9 in July 2024 to an impressive 4 by October 2024. This steady improvement is indicative of their growing market presence and acceptance among consumers. The brand's consistent rise in rankings suggests a strategic focus on product quality or marketing efforts that resonate well with the target audience. However, the absence of Dabtastic from the top 30 in other states or categories could indicate areas where the brand might be lagging or facing stiff competition.
It's noteworthy that Dabtastic's sales figures in Washington have also mirrored this upward trend, with a significant increase from July to October 2024. This growth in sales not only underscores their enhanced ranking but also reflects a broader acceptance and demand for their products. While the Concentrates category in Washington appears to be a stronghold for Dabtastic, the lack of presence in other states or categories might pose a challenge or an opportunity for expansion. The brand's performance in Washington could serve as a model for potential strategies in other markets where they are currently not within the top 30.
Competitive Landscape
In the Washington concentrates market, Dabtastic has shown a notable upward trajectory in both rank and sales over the past few months. Starting from a rank of 9th in July 2024, Dabtastic has climbed to 4th place by October 2024, indicating a significant improvement in its market position. This upward movement is accompanied by a steady increase in sales, reflecting growing consumer preference and brand strength. In contrast, Forbidden Farms has maintained a consistent 2nd place rank, while Delectable Dabs has held steady at 3rd place, suggesting stable customer loyalty. Meanwhile, Regulator experienced a slight decline, dropping from 4th to 5th place in October, which may have contributed to Dabtastic's rise. Oleum Extracts (Oleum Labs) also saw a minor drop, moving from 5th to 6th place. These shifts highlight Dabtastic's growing competitive edge and potential for continued success in the concentrates category.
Notable Products
In October 2024, Dabtastic's top-performing product was the Sativa Sugar Wax 3-Pack (3g) in the Concentrates category, maintaining its number one rank from the previous two months with sales reaching 5849 units. The Indica Wax 3-Pack (3g) held steady at the second position, showing a consistent rise in sales from August through October. The Hybrid Wax 3-Pack (3g) secured the third spot, improving from a fifth-place rank in August. Alien Rock Candy Wax (1g) experienced a decline in rank from first in July to fourth in October, despite a slight increase in sales. Notably, the Durban Poison Wax (1g), debuting at fifth place, indicates potential for growth in upcoming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
