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Sep-2024
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Overview
Market Insights Snapshot
Dabtastic has shown notable progress in the Concentrates category within Washington. The brand's ranking has improved consistently over the months, climbing from 20th place in June 2024 to 9th place by September 2024. This upward trajectory indicates a strong market presence and growing consumer preference for their products in Washington. The increase in rank is accompanied by a substantial rise in sales, reflecting Dabtastic's successful strategies in capturing market share in this competitive category.
However, it is important to note that Dabtastic's performance outside of Washington in other states or categories is not detailed here, which may suggest that the brand has not yet achieved a top 30 ranking in those areas. This could imply either a strategic focus on the Washington market or challenges in scaling their success across different regions or product categories. Observing how Dabtastic navigates these potential hurdles in the future could offer insights into their broader market strategy and adaptability.
Competitive Landscape
In the competitive landscape of the concentrates category in Washington, Dabtastic has shown a significant upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 20 in June 2024, Dabtastic has climbed to the 9th position by September 2024, indicating a strong market presence and increasing consumer preference. This upward movement is noteworthy when compared to competitors like Skagit Organics, which maintained a steady improvement from 12th to 8th place, and Hitz Cannabis, which advanced from 17th to 10th place. Meanwhile, Full Spec has also shown a consistent rise, moving from 11th to 7th place. Despite these competitive pressures, Dabtastic's ability to surpass brands like Crystal Clear, which only moved from 13th to 11th, highlights its robust growth strategy and increasing consumer loyalty. This positive trend for Dabtastic suggests a promising outlook for continued market share expansion in the Washington concentrates market.
Notable Products
In September 2024, Dabtastic's top-performing product was Alien Rock Candy Wax (1g) in the Concentrates category, maintaining its top rank for four consecutive months with sales of 2,370 units. The Sativa Sugar Wax 3-Pack (3g) climbed to the second position, showing a notable increase from its third rank in August 2024. First Class Funk Wax (1g) dropped to third place after holding the second rank in the previous month. Pink Certz Wax (1g) and Durban Poison Wax (1g) remained consistently in the fourth and fifth positions, respectively, throughout the months. Overall, the rankings for these products have shown stability in the top five, with minor shifts observed in the second and third positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
