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Dec-2024
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Overview
Market Insights Snapshot
In the state of California, Dabwoods Premium Cannabis has shown a strong upward trend in the Vapor Pens category. Starting from a rank of 17 in September 2024, the brand steadily climbed to the 11th position by November and maintained this rank in December. This consistent improvement is indicative of a growing consumer base and effective market strategies in California. The brand's sales also reflect this positive trajectory, with a notable peak in November, suggesting a successful product launch or promotional campaign during that period.
Conversely, in Nevada, Dabwoods Premium Cannabis experienced a more volatile performance in the Vapor Pens category. While the brand improved its ranking from 19 in September to 15 in October, it dropped to 21 in November and was not in the top 30 by December. This fluctuation could point to increased competition or a shift in consumer preferences in Nevada. The absence from the top 30 in December highlights a potential challenge for the brand in maintaining its market presence in this state. Understanding these dynamics can offer valuable insights into the brand's strategic approaches across different markets.
Competitive Landscape
In the competitive landscape of vapor pens in California, Dabwoods Premium Cannabis has shown a notable upward trajectory in recent months. Starting from a rank of 17 in September 2024, Dabwoods climbed to the 11th position by November and maintained this rank into December. This improvement in rank is indicative of a significant increase in sales, particularly between October and November, where Dabwoods saw a substantial boost. In contrast, Rove consistently held a top 10 position, although its sales remained relatively stable, suggesting a strong but steady market presence. Meanwhile, Dime Industries also maintained a consistent rank within the top 10, highlighting its competitive edge in the market. Jeeter, on the other hand, experienced a slight dip in October but recovered to the 13th position by December, indicating potential volatility. Gelato showed steady performance, maintaining its rank around the 12th and 13th positions. Overall, Dabwoods Premium Cannabis's rise in rank suggests a growing consumer preference and increasing market share in California's vapor pen category.
Notable Products
In December 2024, Dabwoods Premium Cannabis saw Tangie Liquid Live Diamond Resin Disposable (1g) reclaim its top spot in the Vapor Pens category, with impressive sales of 5289 units. Lemon Cherry Gelato Liquid Diamond Disposable (1g) dropped to second place despite strong sales performance, following its first-place rank in November. Gumi Liquid Diamonds Disposable (1g) made a notable leap to third place from fifth, indicating a growing consumer preference. Legend OG Liquid Diamond Disposable (1g) slipped from third to fourth, while Blue Raspberry Slushee Distillate Disposable (1g) maintained a steady presence in the top five despite fluctuating ranks over the months. Overall, December's rankings reflect a dynamic shift in consumer choices compared to previous months, with several products experiencing significant changes in their standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
