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Nov-2024
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Overview
Market Insights Snapshot
In California, Dabwoods Premium Cannabis has shown a notable upward trajectory in the Vapor Pens category over recent months. Beginning at rank 16 in August 2024, the brand improved its position to rank 11 by November 2024. This climb in rankings is indicative of a positive reception in the California market, which is further supported by a substantial increase in sales from October to November. However, the brand's performance in Nevada tells a slightly different story. Although Dabwoods Premium Cannabis reached a rank of 15 in October, it slipped back to rank 20 in November, suggesting potential challenges in maintaining a strong foothold in the Nevada market.
While Dabwoods Premium Cannabis has maintained a presence in the top 30 brands for Vapor Pens in both California and Nevada, the fluctuations in rankings highlight varied market dynamics. In California, the consistent improvement in rankings alongside a significant sales increase suggests robust brand strength and consumer preference. Conversely, the decline in rankings in Nevada from October to November, despite an earlier rise, may point to increased competition or shifting consumer interests. Notably, in some months, Dabwoods Premium Cannabis did not appear in the top 30 in certain states or categories, underscoring the competitive nature of the cannabis market and the need for strategic positioning.
Competitive Landscape
In the competitive landscape of vapor pens in California, Dabwoods Premium Cannabis has shown a notable upward trend in rankings, moving from 16th place in August 2024 to 11th by November 2024. This improvement in rank is significant, especially when compared to competitors such as Rove and Dime Industries, both of which maintained relatively stable positions, with Rove consistently in the top 10 by October and November. Meanwhile, Cold Fire experienced a decline, dropping from 8th in August to 13th in November, potentially creating an opportunity for Dabwoods to capture market share. The sales trajectory for Dabwoods also reflects this positive momentum, with a notable increase in November, suggesting a successful strategy in gaining consumer favor and possibly indicating a shift in consumer preferences within the California vapor pen market.
Notable Products
In November 2024, the Lemon Cherry Gelato Liquid Diamond Disposable (1g) emerged as the top-performing product for Dabwoods Premium Cannabis, achieving the number one rank with sales of 3926 units. The Tangie Liquid Live Diamond Resin Disposable (1g), which held the top spot in prior months, moved to second place with a slight increase in sales compared to October. The Blue Raspberry Slushee Distillate Disposable (1g) showed a significant rise in popularity, climbing from fifth place in October to third in November. Legend OG Liquid Diamond Disposable (1g) entered the rankings for the first time, securing the fourth position. The Blue Dream Distillate Dab Pod (1g) saw a decline, dropping from third in October to fifth in November, despite maintaining steady sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
