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Dec-2024
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Overview
Market Insights Snapshot
Dank. By Definition has shown remarkable consistency and growth in the New York market, particularly within the Flower category. Maintaining a steady first-place ranking from September through December 2024, the brand's sales trajectory in this category is noteworthy, with a significant increase from $4,255,813 in September to $7,224,105 in December. This upward trend underscores the brand's dominance and strong consumer demand in the Flower category. In contrast, the Pre-Roll category also reflects stability, holding a consistent second-place position throughout the same period. Despite the steady rank, the sales figures for Pre-Rolls indicate a healthy growth pattern, suggesting solid performance in this segment as well.
While the New York market paints a positive picture for Dank. By Definition, it's important to note the absence of the brand from the top 30 in other states or categories. This lack of presence in additional markets could be viewed as a missed opportunity for expansion or diversification. However, the brand's focused strategy in New York might be a deliberate choice to consolidate its position and maximize market share in a high-demand area. The insights from these rankings suggest that while Dank. By Definition excels in specific categories within New York, there may be potential for growth in untapped regions or product lines, offering intriguing possibilities for future strategic moves.
Competitive Landscape
In the competitive landscape of the New York flower category, Dank. By Definition has consistently maintained its top position from September to December 2024, showcasing its dominance in the market. This stability in rank is a testament to its strong brand presence and customer loyalty. During the same period, Matter. and LivWell have been closely vying for the second and third positions, with Matter. initially holding the second spot in September and October before switching places with LivWell in November and December. Despite the shifts among its competitors, Dank. By Definition's sales have shown a robust upward trend, indicating a growing consumer preference and potentially capturing market share from its rivals. This consistent performance highlights the brand's effective strategies in maintaining its leadership amidst a competitive environment.
Notable Products
In December 2024, the top-performing product for Dank. By Definition was the Colombian Gold Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, securing the first rank with sales of 9,862 units. Jack Diesel (3.5g) from the Flower category followed closely, ranking second. Randy Marsh (3.5g), also in the Flower category, climbed to the third position after being ranked fourth in November. The Cheese and Chong Pre-Roll (1g) saw a drop from third to fourth place, while the Cheesecake Pre-Roll (1g) made its debut in the rankings at fifth place. Notably, Randy Marsh experienced a significant ranking shift, having been the top product in October, indicating dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
