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Oct-2024
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Overview
Market Insights Snapshot
Dank. By Definition has shown a remarkable consistency in the New York market, particularly in the Flower category where it has maintained the top rank from July to October 2024. This unwavering position at number one underscores the brand's strong market presence and consumer preference in this category. The sales figures reflect a robust performance, with a notable increase in October compared to previous months. In contrast, the Pre-Roll category presents a slightly different narrative. While Dank. By Definition started strong at the second position in July, it experienced a dip to fourth place in August before regaining its footing back to second place in September and October. This fluctuation highlights the competitive nature of the Pre-Roll market in New York and suggests areas where the brand might focus on strengthening its hold.
Across other states, Dank. By Definition's performance varies, and its absence from the top 30 in certain categories could be seen as a potential area for growth. The brand's dominance in the New York Flower market is not mirrored in these other regions, indicating that while it has a strong foothold in New York, there may be untapped opportunities or challenges elsewhere. The lack of ranking in these states suggests that the brand might need to explore strategic initiatives to enhance its visibility and market share beyond its current stronghold. This disparity between markets could be pivotal in shaping Dank. By Definition's future expansion strategies and competitive tactics.
Competitive Landscape
In the competitive landscape of the New York flower category, Dank. By Definition has consistently maintained its top position from July to October 2024, demonstrating its strong market presence and consumer preference. Despite fluctuations in sales, with a notable dip in September, Dank. By Definition's October sales rebounded significantly, reinforcing its dominance. Competitors like Matter. and Revert Cannabis New York have shown steady performance, with Matter. consistently holding the second rank and Revert Cannabis New York improving from fourth to third place by October. This shift indicates a tightening competition, particularly as Revert Cannabis New York's sales approached those of Matter., suggesting potential future challenges for Dank. By Definition if these trends continue. However, Dank. By Definition's ability to regain momentum in October highlights its resilience and strong brand loyalty, positioning it well against its competitors in the New York market.
Notable Products
In October 2024, the top-performing product for Dank. By Definition was Randy Marsh (3.5g) in the Flower category, achieving the number one rank with notable sales of 9,196 units. Skywalker OG (3.5g) maintained its position at rank two, showing consistent performance over the months. Alaskan Thunder Fuck (3.5g) dropped from the top position in previous months to rank three. Megan Foxxx (3.5g) held steady at rank four, while Cinderella 99 (3.5g) rounded out the top five. The rankings indicate a shift in consumer preference, with Randy Marsh (3.5g) emerging as a new leader in sales for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
