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Jan-2025
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Overview
Market Insights Snapshot
Dank. By Definition has consistently maintained a strong presence in the New York cannabis market, particularly in the Flower category, where it has held the number one spot from October 2024 through January 2025. This indicates a steady consumer preference and effective brand positioning in this category. In the Pre-Roll category, Dank. By Definition has also shown remarkable consistency, securing the second rank throughout the same period. This sustained performance in both categories suggests that the brand has successfully captured a significant share of the market, demonstrating resilience and consumer loyalty despite fluctuations in sales figures. Notably, the Flower category saw a peak in sales during November 2024, which could be indicative of a seasonal trend or a successful promotional strategy.
While Dank. By Definition has established its dominance in New York, the brand's absence from the top 30 rankings in other states or provinces could imply potential areas for growth or an opportunity to expand its market reach. The lack of ranking data outside of New York suggests that the brand's influence is currently concentrated, and there might be untapped markets that could be explored for further growth. This concentrated success in New York could serve as a strong foundation for the brand to strategize its expansion into new regions, leveraging its established reputation and consumer base to penetrate other competitive markets.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Dank. By Definition has consistently maintained its top position from October 2024 through January 2025, showcasing its strong brand presence and consumer loyalty. Despite fluctuations in sales, with a notable dip in December 2024, Dank. By Definition's leadership remains unchallenged. In contrast, Matter. and LivWell have been vying for the second and third positions, with Matter. experiencing a slight decline in rank from second to third in November 2024, while LivWell capitalized on this shift to move up. This competitive dynamic highlights the resilience and strategic positioning of Dank. By Definition, as it continues to outperform its closest rivals, maintaining a significant lead in sales and rank.
Notable Products
In January 2025, the top-performing product for Dank. By Definition was Alaskan Thunder Fuck (3.5g) in the Flower category, achieving the number one rank with sales of $8,565. Cheese and Chong Pre-Roll (1g) rose to the second position, improving from its third rank in the previous two months. Cheesecake Pre-Roll (1g) entered the rankings in January at the third position. Jack Diesel (3.5g) saw a slight drop, moving from second to fourth place compared to December 2024. Skywalker OG Pre-Roll 7-Pack (3.5g) maintained its position in the fifth place, consistent with its previous standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
