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Nov-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Dank. By Definition has demonstrated a strong hold in the New York market, particularly in the Flower category. Consistently maintaining the number one rank from August through November 2024, the brand has shown resilience and consumer loyalty in this category. Despite a slight dip in sales in September, Dank. By Definition rebounded in October, indicating a robust recovery and continued consumer preference. This consistent top ranking underscores the brand's strong market presence and product appeal in New York's Flower segment.
Meanwhile, in the Pre-Roll category within New York, Dank. By Definition has also performed admirably, holding the second rank from September through November 2024, after moving up from third in August. This upward movement highlights the brand's increasing popularity and competitive edge in the Pre-Roll market. However, the absence of a top 30 ranking in other states or provinces suggests potential areas for growth and expansion. This data presents an opportunity for the brand to evaluate its strategies and explore new markets to replicate its success from New York.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Dank. By Definition consistently maintained its top position from August to November 2024, showcasing its dominance in the market. Despite fluctuations in sales figures, Dank. By Definition's unwavering rank suggests a strong brand loyalty and effective market strategies. In contrast, LivWell experienced a notable rank fluctuation, dropping from 2nd in August to 4th in October, before recovering to 2nd in November. This indicates potential volatility or strategic adjustments that may have impacted their market presence. Meanwhile, Matter. maintained a relatively stable presence, oscillating between 2nd and 3rd place, which suggests a consistent performance but also highlights the challenge of surpassing Dank. By Definition. These dynamics emphasize Dank. By Definition's stronghold in the market, with competitors striving to close the gap in both rank and sales performance.
Notable Products
In November 2024, the top-performing product for Dank. By Definition was Alaskan Thunderfuck Pre-Roll (1g), which secured the number one rank with notable sales of 11,029 units. Randy Marsh (3.5g) dropped to the second position, following its previous top rank in October. Cheese and Chong Pre-Roll (1g) climbed up to the third rank from fifth, showing a significant increase in sales. Alaskan Thunder Fuck (3.5g) experienced a slight drop, moving from third to fourth place. Skywalker OG (3.5g) maintained a consistent performance, ending up in the fifth spot, down from its second place in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
