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Oct-2024
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Overview
Market Insights Snapshot
Daybreak Cannabis has experienced notable shifts in its performance across various categories in Missouri. In the Flower category, the brand has seen a decline in its ranking over the past few months, from 11th place in July 2024 to 17th place by October 2024. This downward trend is mirrored in their sales figures, which have decreased steadily over the same period. This suggests a potential challenge in maintaining market share in Missouri's competitive Flower segment. Conversely, the Pre-Roll category shows a similar pattern, with Daybreak Cannabis dropping from 15th to 25th place, indicating that they were unable to sustain a top 30 position by the end of October. Such movements highlight the need for strategic adjustments to regain momentum in these key categories.
The decline in rankings across both Flower and Pre-Roll categories in Missouri suggests a broader challenge for Daybreak Cannabis in maintaining its competitive edge. The absence from the top 30 in the Pre-Roll category by October is particularly concerning, as it indicates a significant loss in market visibility. While sales figures provide a snapshot of the brand's current standing, the consistent drop over several months emphasizes the need for a strategic reassessment. This could involve exploring new marketing strategies or product innovations to better align with consumer preferences and regain a foothold in these crucial categories. Such strategic decisions will be vital for Daybreak Cannabis to reverse the current trends and improve its market position in Missouri.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, Daybreak Cannabis has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position at rank 11 in July 2024, Daybreak Cannabis saw a gradual decline, slipping to rank 17 by October 2024. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. In contrast, Local Cannabis Co. also experienced a decline, moving from rank 12 in July to 15 in October, though their sales drop was more pronounced. Meanwhile, TwentyTwenty (IL) showed a recovery from being out of the top 20 in August to rank 16 in October, suggesting a potential resurgence. Similarly, C4 / Carroll County Cannabis Co. demonstrated volatility but managed to maintain a presence within the top 20. These dynamics highlight the competitive pressures Daybreak Cannabis faces, emphasizing the need for strategic initiatives to regain its earlier standing in the Missouri flower market.
Notable Products
In October 2024, Daybreak Cannabis's top-performing product was Platinum Michigan Breath Popcorn (Bulk) in the Flower category, achieving the number one rank with sales of 13,092 units. Red Skittlez Popcorn (Bulk) closely followed in second place, while Platinum Terple Popcorn (Bulk) secured the third spot. Platinum Cake Popcorn (Bulk) was ranked fourth, showing consistency in performance among the top four. Kosher Kush (Bulk) saw a slight decline, moving from fourth in August to fifth in October. These rankings indicate a stable preference for popcorn-style products, with minor shifts in the competitive landscape over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
