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Jan-2025
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Overview
Market Insights Snapshot
Daybreak Cannabis has shown a notable upward trajectory in its performance across various categories in Missouri. In the Flower category, the brand improved its ranking from 16th place in October 2024 to 13th place by January 2025, indicating a steady rise in its market presence. This progression is complemented by a consistent increase in sales, with January 2025 figures reaching approximately $1.18 million. The Pre-Roll category also saw significant advancement, with Daybreak Cannabis climbing from the 27th position in October 2024 to 14th by January 2025. Such movements suggest an effective market strategy and growing consumer preference for their products in Missouri.
However, the absence of Daybreak Cannabis from the top 30 brands in other states or provinces during this period highlights a potential area for growth and expansion. While their performance in Missouri is commendable, the brand's limited presence elsewhere suggests either a strategic focus on this particular market or challenges in penetrating other regions. This disparity in rankings across different states and categories could be pivotal for Daybreak Cannabis in planning future market strategies and identifying new opportunities for growth. The insights from Missouri may serve as a blueprint for broader expansion efforts in the future.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Daybreak Cannabis has demonstrated a steady improvement in its market position, climbing from a rank of 16 in October 2024 to 13 by January 2025. This upward trajectory is notable, especially when compared to competitors like Local Cannabis Co., which experienced fluctuations, peaking at rank 9 in December 2024 before dropping to 12 in January 2025. Meanwhile, Elevate (Elevate Missouri) saw a decline from rank 9 in October 2024 to 14 in January 2025, indicating potential challenges in maintaining its earlier momentum. Proper Cannabis maintained a relatively stable position, hovering around the 10th to 13th ranks, while Rooted (MO) showed a significant jump from being outside the top 20 in December 2024 to rank 15 in January 2025. These dynamics suggest that Daybreak Cannabis's consistent sales growth, despite being lower than some of its competitors, is contributing to its gradual rise in the rankings, positioning it as a brand to watch in the Missouri flower market.
Notable Products
In January 2025, Ghost Train Haze Popcorn (Bulk) emerged as the top-performing product for Daybreak Cannabis, with sales reaching 18,230 units. It climbed to the number one spot, marking a significant improvement from its unranked status in previous months. South Beach Popcorn (Bulk) secured the second position, maintaining its high performance as it was also unranked before January. Lemon Cherry Belts Popcorn (Bulk) followed closely in third place, showcasing its strong market presence. Chikitaz Popcorn (Bulk) improved its ranking from fifth in December to fourth in January, indicating a positive trend in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
