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Dec-2024
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Overview
Market Insights Snapshot
DEBUNK has demonstrated varied performance across different categories and provinces in recent months. In the Pre-Roll category, the brand has shown a positive trajectory in Alberta, climbing from the 33rd position in September to the 19th by December, indicating a strengthening presence in this segment. Conversely, in Ontario, DEBUNK's ranking in Pre-Rolls has slipped, moving out of the top 30 by November and December. This suggests potential challenges or increased competition in the Ontario market for Pre-Rolls. Meanwhile, in British Columbia, the brand maintained a steady position around the 21st rank, which might reflect a stable but not particularly dominant presence in the Pre-Roll category.
In the Vapor Pens category, DEBUNK has shown notable strength, particularly in Ontario, where it has ascended from the 9th rank in September to an impressive 4th place by December, reflecting a significant increase in market share. Similarly, in British Columbia, DEBUNK has consistently held a top 3 position, indicating a strong foothold in this category. In Alberta, the brand experienced some fluctuations, moving from 8th to 9th place by December, which might suggest a competitive market environment. Interestingly, in Saskatchewan, DEBUNK improved its rank from 11th to 7th, showing a positive upward trend and potential growth opportunities in this region.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DEBUNK has demonstrated a noteworthy upward trajectory in both rank and sales over the last quarter of 2024. Starting from a rank of 9 in September, DEBUNK climbed to 4 by December, showcasing significant growth and resilience in a competitive market. This ascent is particularly impressive when compared to brands like Spinach, which saw a slight decline in rank from 5 to 6, and General Admission, which dropped from 3 to 5. Despite BoxHot maintaining a steady second position, DEBUNK's sales growth trajectory, moving from 952,359 in September to 1,884,724 in December, highlights its increasing consumer appeal and market penetration. Meanwhile, XPLOR also showed a positive trend, moving up to the third rank by November, but DEBUNK's rapid rise suggests a strong competitive edge and potential for continued growth in the Ontario vapor pen market.
Notable Products
In December 2024, the ICE- Moon Drops Liquid Diamonds Cartridge (1g) from DEBUNK maintained its top position in the Vapor Pens category, continuing its streak as the number one product since September, with sales of 25,282 units. The 24k Gold Infused Pre-Roll 5-Pack (2.5g) rose to the second position in the Pre-Roll category, showing a significant increase from the fifth place in September. ICE- Kiwi Kush Liquid Diamonds Cartridge (1g) ranked third in Vapor Pens, experiencing a slight drop from its second position in November. A new entry, the ICE - Glass Apple Liquid Diamond Cartridge (1g), debuted at fourth place in the Vapor Pens category. Lastly, the 24K Gold Apricot Mango Kush Full Spectrum Cartridge (1g) held the fifth position in the Vapor Pens category, having re-entered the rankings after being absent in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
