.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DEBUNK has demonstrated varied performances across different categories and regions, with notable movements in rankings over recent months. In the Pre-Roll category, DEBUNK made significant strides in Alberta, rising from a rank of 52 in August to a peak of 19 in October before slightly dropping to 22 in November. This improvement reflects a positive trend, likely driven by strategic market penetration or product enhancements. In contrast, the brand's performance in the Pre-Roll category in Ontario has been less favorable, as it consistently remained outside the top 30, signaling potential challenges or increased competition in that market. Meanwhile, in British Columbia, DEBUNK maintained a steady upward trajectory, moving from rank 38 in August to 21 by November, suggesting a growing acceptance or preference among consumers.
In the Vapor Pens category, DEBUNK has shown consistent strength, particularly in British Columbia, where it climbed to a notable rank of 3 by October and maintained this position into November. This sustained high ranking indicates a strong foothold and possibly a loyal customer base. Similarly, in Ontario, DEBUNK improved its position significantly, moving from rank 11 in October to 5 in November, which could be attributed to effective marketing strategies or product differentiation. However, in Saskatchewan, the brand's rank plateaued at 9 from September to November, suggesting stable but perhaps stagnant performance in that market. These movements across categories and states highlight DEBUNK's varied market dynamics and potential areas for strategic focus.
Competitive Landscape
In the Ontario Vapor Pens category, DEBUNK has demonstrated a remarkable turnaround in its market position over the past few months. Initially ranked 9th in both August and September 2024, DEBUNK experienced a dip in October, falling to 11th place. However, by November, the brand made a significant leap to 5th place, indicating a strong recovery and growth in consumer demand. This upward trajectory is particularly notable when compared to competitors like Spinach, which saw a gradual decline from 4th to 6th place over the same period, and General Admission, which dropped from 3rd to 4th place. Meanwhile, XPLOR has shown consistent improvement, moving from 5th to 3rd place. DEBUNK's sales surge in November, surpassing its October figures significantly, suggests a successful strategy in capturing market share, potentially driven by effective marketing or product innovation. This dynamic shift highlights DEBUNK's potential to further climb the ranks in the competitive Ontario vapor pens market.
Notable Products
In November 2024, DEBUNK's top-performing product was the ICE- Moon Drops Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking throughout the past months with a notable sales figure of 27,081 units. The ICE- Kiwi Kush Liquid Diamonds Cartridge (1g) climbed from fourth to second place, demonstrating a strong sales increase from October. The 24k Gold Infused Pre-Roll 5-Pack (2.5g) held steady in third place, showing a continued upward trend since August. The ICE - Maui Mango Haze Liquid Diamonds Cartridge (1g) debuted in fourth place in November, indicating a promising start. Conversely, the Fifty Triple Infused Blunt (0.75g) experienced a drop from second to fifth place, reflecting a decrease in sales performance compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
