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Oct-2024
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Overview
Market Insights Snapshot
DEBUNK has shown noteworthy performance in the Pre-Roll category, particularly in Alberta and British Columbia. In Alberta, DEBUNK improved its ranking from 45th in July 2024 to 30th by October 2024, indicating a significant upward trend. This positive movement is mirrored in British Columbia, where the brand climbed from 32nd to 22nd over the same period. However, in Ontario, DEBUNK's Pre-Roll rankings have remained relatively stagnant, hovering around the mid-30s. The absence of a top 30 ranking in Ontario suggests that while DEBUNK is gaining traction in some provinces, there is still work to be done in others.
In the Vapor Pens category, DEBUNK consistently performs well across multiple provinces. In British Columbia, DEBUNK advanced from 7th to 3rd place between July and October 2024, showcasing strong growth. Meanwhile, in Alberta, the brand maintained a solid presence, fluctuating slightly but consistently staying within the top 12. Ontario tells a similar story, where DEBUNK achieved a peak ranking of 9th in August and September before slightly dropping to 10th in October. In Saskatchewan, DEBUNK also maintained a strong position, consistently ranking 8th in September and October. This consistency in the Vapor Pens category highlights DEBUNK's robust presence and appeal in the market, although there is room for improvement in certain areas to reach top-tier rankings.
Competitive Landscape
In the Ontario Vapor Pens category, DEBUNK has demonstrated a notable upward trend in both rank and sales over the past few months. Starting from a rank of 14 in July 2024, DEBUNK improved to rank 9 in August and September, before slightly dropping to rank 10 in October. This improvement in rank is complemented by a significant increase in sales, particularly from July to August. In comparison, Weed Me maintained a strong position, consistently ranking within the top 10, but experienced a slight dip in October. Meanwhile, Kolab showed a remarkable climb from rank 19 in August to 11 in October, indicating a competitive push that DEBUNK must watch closely. Fuego Cannabis (Canada) has remained relatively stable, hovering around the 11th and 12th positions, while Endgame has seen fluctuations, dropping from 6th place in August to 9th in October. These dynamics suggest that while DEBUNK is on a positive trajectory, the competitive landscape remains fierce, with several brands making strategic gains that could impact DEBUNK's future positioning.
Notable Products
In October 2024, the top-performing product from DEBUNK was the ICE- Moon Drops Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with sales reaching 20,460 units. The Fifty Triple Infused Blunt (0.75g) in the Pre-Roll category held steady at the second position from September, showing consistent high performance. The ICE- Kiwi Kush Liquid Diamonds Cartridge (1g) remained in third place, demonstrating stability in its ranking over the months. Notably, the ICE - Maui Mango Haze Liquid Diamonds Cartridge (1g) improved its position from fifth to fourth place in October. The Blue Widow Infused Pre-Roll 5-Pack (2.5g) made its debut in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
