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Jan-2025
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Overview
Market Insights Snapshot
DEBUNK's performance in the Vapor Pens category shows a strong and consistent presence across several Canadian provinces. In Alberta, DEBUNK maintained a solid position, fluctuating between the 6th and 9th ranks from October 2024 to January 2025, indicating a steady consumer demand. Similarly, in British Columbia, DEBUNK consistently held the 3rd rank throughout the same period, showcasing its strong foothold in the market. In Ontario, the brand demonstrated impressive upward mobility, climbing from the 11th position in October 2024 to secure the 4th rank by December 2024, and maintaining it into January 2025. This trend suggests a growing popularity and market penetration in Ontario. Meanwhile, in Saskatchewan, DEBUNK showed some variability, yet remained within the top 10, highlighting a stable yet competitive presence.
The Pre-Roll category presents a different narrative for DEBUNK, with more varied performance across the provinces. In Alberta, DEBUNK saw a slight decline, moving from the 19th rank in December 2024 to 26th in January 2025, suggesting potential challenges in maintaining consumer interest or facing increased competition. In British Columbia, the brand held steady at the 22nd rank until December 2024, before dropping out of the top 25 in January 2025, which could indicate a need for strategic adjustments. Notably, DEBUNK did not make it into the top 30 in the Pre-Roll category in Ontario, highlighting a significant opportunity for growth or a need to reassess its market strategy in this region. These movements suggest that while DEBUNK has a strong presence in the Vapor Pens category, it may need to refine its approach in the Pre-Roll market to enhance its competitiveness and market share.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, DEBUNK has demonstrated a remarkable upward trajectory in brand ranking and sales over the past few months. Starting from the 11th position in October 2024, DEBUNK climbed to 5th place by November and maintained a strong 4th position through December 2024 and January 2025. This ascent is noteworthy, especially when compared to competitors like Weed Me, which improved its rank from 8th to 6th, and General Admission, which saw a slight decline from 3rd to 5th place. Meanwhile, BoxHot and XPLOR have maintained their positions at 2nd and 3rd, respectively. DEBUNK's sales growth is also impressive, with a consistent upward trend, closing the gap with higher-ranked brands, indicating a strong market presence and consumer acceptance in the Ontario vapor pen category.
Notable Products
In January 2025, DEBUNK's top-performing product was the ICE- Moon Drops Liquid Diamonds Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently since October 2024, with a notable sales figure of 25,005 units. The ICE- Kiwi Kush Liquid Diamonds Cartridge (1g) also retained its second-place position from the previous two months, showing steady sales growth. The 24k Gold Infused Pre-Roll 5-Pack (2.5g) held its ground at the third rank, although experiencing a slight dip in sales compared to December 2024. The ICE - Glass Apple Liquid Diamond Cartridge (1g) remained in fourth place since its entry in December 2024, demonstrating consistent performance. Lastly, the Sour ZKZ Liquid Diamonds Disposable (1g) debuted at the fifth rank, indicating a strong market entry for new products in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
