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Jan-2025
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Overview
Market Insights Snapshot
Decibel Gardens has shown a dynamic performance across various categories and states, with notable fluctuations in the rankings. In California, the brand experienced a significant improvement in the Flower category. After starting at the 31st position in October and November of 2024, they slipped slightly to 35th in December, only to make a strong comeback to 23rd in January 2025. This upward trajectory in January suggests a positive reception of their products during the start of the year, possibly due to new product launches or effective marketing strategies.
The sales figures for Decibel Gardens in California reflect an interesting trend. Despite a decline in December 2024, where sales dropped to $745,935, the brand rebounded with a substantial increase in January 2025, reaching over a million dollars. This rise in sales aligns with their improved ranking, indicating a correlation between market presence and consumer demand. It is worth noting that being out of the top 30 in December might have been a wake-up call, prompting strategic adjustments that paid off in the following month. Such fluctuations highlight the competitive nature of the cannabis market and the importance of staying adaptable to maintain and improve brand positioning.
Competitive Landscape
In the competitive landscape of the California flower category, Decibel Gardens has demonstrated a notable upward trajectory in recent months. After maintaining a steady rank of 31st in October and November 2024, Decibel Gardens experienced a dip to 35th in December 2024, only to surge to 23rd by January 2025. This rebound in rank is indicative of a significant increase in sales, surpassing brands like Originals, which fluctuated between 26th and 35th during the same period. Meanwhile, Cream Of The Crop (COTC) and Astronauts (CA) have also shown consistent improvements, with Astronauts (CA) reaching 21st place by January 2025. Despite these competitors' advancements, Decibel Gardens' leap in rank suggests a strong market response, potentially driven by strategic marketing or product innovations, positioning it favorably against other top contenders like Traditional Co., which maintained a stable 22nd rank throughout the observed period.
Notable Products
In January 2025, Roswell 47 (3.5g) maintained its position as the top-selling product for Decibel Gardens, with sales reaching 6228 units, showcasing a significant increase from previous months. Miyazaki Mango (3.5g) consistently held the second rank, demonstrating a steady sales growth pattern. Watermelon Punch (3.5g) also retained its third position, continuing its upward sales trajectory. Alien Orange (3.5g) re-entered the rankings at fourth place, marking its comeback with notable sales figures. Omerta OG (3.5g) slightly dropped to the fifth position from its previous fourth spot, indicating a minor fluctuation in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
