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Oct-2024
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Overview
Market Insights Snapshot
Decibel Gardens has shown a notable performance in the California market, particularly within the Flower category. Over the past few months, the brand has experienced fluctuations in its rankings, initially starting outside the top 30 in July 2024, then dropping further in August. However, by October 2024, Decibel Gardens made a significant leap to secure the 27th spot, marking a positive trend for the brand. This upward movement is underscored by a substantial increase in sales from September to October, indicating a growing consumer interest and possibly effective market strategies.
While Decibel Gardens has managed to break into the top 30 in California by October, its absence from the top 30 in other states or categories suggests a more localized appeal or a focused market strategy within California. The absence in other rankings could be seen as a potential area for growth or a strategic decision to concentrate efforts where they have seen success. This focus on a single state might allow Decibel Gardens to refine their offerings and strengthen their market position before expanding their reach.
Competitive Landscape
In the competitive landscape of the California flower category, Decibel Gardens has shown a notable fluctuation in its ranking over the past few months, reflecting a dynamic market presence. After a dip in August 2024, where it fell to 45th place, Decibel Gardens rebounded to 27th place by October 2024. This resurgence is indicative of a strong recovery in sales performance, surpassing competitors like 3C Farms / Craft Cannabis Cultivation, which also improved its rank but remained slightly behind. Meanwhile, A Golden State maintained a relatively stable position, slightly ahead of Decibel Gardens in most months, while Wave Rider Nursery and Astronauts (CA) experienced a decline in rank, potentially opening opportunities for Decibel Gardens to capture more market share. The overall trend suggests that Decibel Gardens is on an upward trajectory, leveraging its strategic initiatives to enhance its competitive standing in the California flower market.
Notable Products
In October 2024, Roswell 47 (3.5g) maintained its top position as the best-selling product for Decibel Gardens, achieving sales of 5797 units, a notable increase from previous months. Miyazaki Mango (3.5g) held steady at the second rank, continuing its upward trend from third place in July and August. Watermelon Punch (3.5g) remained in third place, showing a recovery from its dip in September. Alien Orange (3.5g) re-entered the rankings at the fourth spot after not being ranked in September, indicating a resurgence in popularity. Omerta OG (3.5g) slipped to fifth place, continuing its gradual decline since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
