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Dec-2024
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Overview
Market Insights Snapshot
Del Mundo has shown a notable upward trajectory in the Flower category within Colorado. The brand was not ranked in the top 30 in September 2024, but made a significant leap by October, reaching the 31st position. By November, Del Mundo had surged to the 18th spot, reflecting a strong performance as their sales increased substantially during this period. However, in December, their ranking slightly dipped to 22nd, suggesting a minor setback or increased competition in the market. Despite this, the overall trend from September to December indicates a positive growth trajectory, with their sales peaking in November.
While Del Mundo's performance in Colorado's Flower category is commendable, the absence of rankings prior to October highlights areas for potential improvement or market penetration strategies. The brand's ability to break into the top 30 by October and further climb the ranks suggests effective market strategies or product appeal, but maintaining this momentum will be crucial. The slight drop in December can serve as a reminder of the competitive nature of the market, and it will be interesting to observe how Del Mundo strategizes to regain or surpass its November ranking in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Del Mundo has shown a remarkable upward trajectory in its ranking over the last few months of 2024. Starting from a rank of 39 in September, Del Mundo surged to 18 in November, although it slightly dipped to 22 in December. This notable climb in rank is indicative of a significant increase in sales, particularly between October and November, where Del Mundo's sales saw a substantial boost. In contrast, competitors such as LoCol Love (TWG Limited) and Hi-Fuel have experienced a downward or stagnant trend in their rankings, with LoCol Love (TWG Limited) not even making it into the top 20 during this period. Meanwhile, Hummingbird has consistently maintained a strong presence, reaching the 20th position in December. This competitive shift highlights Del Mundo's growing influence in the market, suggesting a strategic advantage that could be leveraged for continued growth in the Flower category in Colorado.
Notable Products
In December 2024, the top-performing product for Del Mundo was Life on Mars (Bulk) in the Flower category, climbing to the first position with notable sales of 3473 units. Silver Stream (Bulk) followed closely in second place, maintaining a strong presence despite a drop from the top spot in October. Cajun Mints (Bulk) emerged as a new contender, securing the third rank. Berry Diesel (Bulk) remained consistent, retaining its fourth position from November. Meanwhile, Berry Diesel (3.5g) entered the rankings in fifth place, indicating a growing interest in smaller packaging options.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
