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Nov-2024
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Overview
Market Insights Snapshot
Del Mundo has demonstrated a notable upward trajectory in the Flower category within Colorado. After starting outside the top 30 in August 2024, the brand has steadily climbed the ranks to reach the 17th position by November 2024. This progression indicates a strong and growing consumer preference for Del Mundo's offerings in this category, underscoring their competitive edge in a crowded market. The brand's sales figures reflect this positive trend, with a substantial increase from August to November, highlighting their successful market penetration and consumer acceptance.
Despite their success in Colorado, Del Mundo's absence from the top 30 rankings in other states and categories suggests a need for strategic expansion and marketing efforts outside of their current stronghold. This could be viewed as a missed opportunity to capture a larger market share in other regions and product categories. However, their performance in Colorado serves as a promising blueprint for potential growth in new territories. By analyzing their successful strategies in Colorado, Del Mundo could replicate this success in other states, thereby enhancing their overall market presence and brand recognition.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Del Mundo has demonstrated a notable upward trajectory in recent months. Starting from a rank of 32 in August 2024, Del Mundo has climbed to 17 by November 2024, indicating a significant improvement in its market position. This positive trend is further underscored by a substantial increase in sales over the same period. In contrast, 710 Labs experienced a decline in rank from 10 to 15, alongside a decrease in sales, which may suggest a shift in consumer preferences or competitive pressures. Meanwhile, Hummingbird has also shown an upward trend, moving from rank 29 to 16, closely trailing Del Mundo. The competitive dynamics in Colorado's Flower category highlight Del Mundo's strategic gains, positioning it as a rising contender against established brands.
Notable Products
In November 2024, Del Mundo's top-performing product was Strawnana Smalls (Bulk) in the Flower category, achieving the number 1 rank with sales of 6875 units. LA Kush Cake (Bulk) followed closely in the second position, while Berry Diesel (Bulk) secured the third spot. Guava Gator (Bulk) ranked fourth, showing a competitive edge among the top products. Notably, God's Gift (Bulk), which was ranked second in August 2024, dropped to the fifth position in November, indicating a shift in consumer preference. This change in rankings highlights the dynamic nature of the market and suggests potential areas for strategic focus in future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
