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Jan-2025
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Overview
Market Insights Snapshot
In the state of California, Delighted has shown some interesting movements across various categories. Specifically, in the Flower category, Delighted has consistently maintained a presence within the top 30 brands, fluctuating slightly from a rank of 33 in October 2024 to 29 in January 2025. This indicates a resilient performance in a highly competitive market. The sales figures for Flower also suggest a peak in November 2024, followed by a slight decline, hinting at seasonal or promotional factors that might have influenced consumer behavior. Notably, Delighted did not make it into the top 30 for Vapor Pens, reflecting a more challenging environment in this category, which could be due to stronger competition or shifting consumer preferences.
Delighted's performance in Vapor Pens, although outside the top 30, shows a positive trend in sales from October to December 2024, before experiencing a slight dip in January 2025. This upward trajectory in sales, despite not breaking into the top 30, could imply a growing consumer interest or effective marketing strategies that have yet to translate into a higher rank. The sales growth from October to December suggests that Delighted is gaining traction in the Vapor Pens category, and it will be interesting to see if this translates into an improved rank in the coming months. The brand's ability to maintain and potentially improve its position in both categories within California will be crucial for its future growth and market presence.
Competitive Landscape
In the competitive landscape of the California flower category, Delighted has shown a dynamic performance over the recent months. While Delighted maintained a steady rank of 26th in November and December 2024, it experienced a slight dip to 29th in January 2025. This fluctuation in rank is notable when compared to competitors such as Dab Daddy, which improved its position from 39th in October 2024 to 30th by January 2025, indicating a strong upward trend in sales. Meanwhile, LAX Packs and Cruisers have shown more stable rankings, with LAX Packs maintaining a consistent presence in the top 20 for most months. Despite Delighted's slight decline in rank, its sales figures remain robust, suggesting that while competition is intensifying, Delighted continues to hold a significant market share. This competitive analysis underscores the importance for Delighted to strategize effectively to regain its upward momentum in the California flower market.
Notable Products
In January 2025, Alien Kush (3.5g) from Delighted maintained its position as the top-performing product, continuing its streak from the previous months with sales reaching 7261. Melon Crasher Liquid Diamond Disposable (1g) emerged as a strong contender, securing the second rank. Rainbow Junky Liquid Diamond Disposable (1g) followed closely, achieving the third rank. Lemon Lavender (3.5g) experienced a slight dip, moving from second place in December 2024 to fourth in January 2025. Juicy Moon (3.5g) entered the rankings in January at the fifth position, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
