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Nov-2024
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Overview
Market Insights Snapshot
In the state of California, Delighted has shown notable improvements in the Flower category, climbing from a rank of 35 in October 2024 to 26 in November 2024. This upward movement is indicative of a positive trend in consumer preference or strategic brand positioning within the state. However, the brand's performance in the Vapor Pens category, while seeing an improvement from 69 to 48 over the same period, still remains outside the top 30, suggesting there is significant room for growth to become a leading player in this category.
Despite not making it into the top 30 in California's Vapor Pens category, Delighted's sales figures reveal a promising increase, with November 2024 sales reaching a higher mark compared to the preceding months. The Flower category, while experiencing fluctuations in rank, shows a recovery in sales from a dip in September, hinting at a potential rebound. These trends highlight Delighted's resilience and adaptability in the competitive California market, though further analysis is necessary to understand the underlying factors driving these changes and how they might inform future strategies.
Competitive Landscape
In the competitive landscape of the California flower category, Delighted has experienced notable fluctuations in rank and sales from August to November 2024. Starting at a strong 22nd position in August, Delighted saw a significant drop to 39th in September, only to climb back to 26th by November. This rebound indicates a recovery in market presence, aligning with a sales increase from $749,103 in October to $963,644 in November. In contrast, competitors like FLIGHT FARMS and 3C Farms / Craft Cannabis Cultivation have shown consistent upward trends, with FLIGHT FARMS moving from 38th to 24th and 3C Farms from 36th to 25th over the same period. Meanwhile, West Coast Treez experienced a decline from 23rd to 28th, highlighting the dynamic shifts within the market. Delighted's ability to recover its rank and sales amidst these changes underscores its resilience and potential for further growth in a competitive environment.
Notable Products
In November 2024, Alien Kush (3.5g) maintained its position as the top-performing product for Delighted, with sales reaching 8,422 units. Traffic Stopper (3.5g) climbed the ranks to secure the second position, showing a notable increase from its third-place ranking in October. Lemon Lavender (3.5g) dropped to third place, despite an increase in sales compared to the previous month. New entries in the rankings include Purple Tangie 2.0 Live Resin Disposable (1g) and Moonbow Liquid Diamond Disposable (1g), which debuted at fourth and fifth positions, respectively. This shift indicates a growing interest in vapor pens within the Delighted product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
