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Aug-2024
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Overview
Market Insights Snapshot
Delighted has shown varied performance across different categories and states over the past few months. In California, their Flower category saw a decline in rankings, moving from 19th place in May 2024 to 27th place by August 2024. This drop is accompanied by a noticeable decrease in sales, suggesting a potential shift in consumer preferences or increased competition within the state. Interestingly, Delighted did not appear in the top 30 brands for the Vapor Pens category in California for the months of May through August 2024, indicating a weaker presence in this segment compared to Flower.
Despite the challenges in California, Delighted's performance across other states and categories could provide more insights into their overall market strategy and adaptability. The absence of Delighted in the top 30 rankings for Vapor Pens in California might be seen as a drawback, but it also highlights areas for potential growth and improvement. Monitoring how Delighted adjusts its strategy in response to these fluctuations will be crucial for understanding their long-term positioning in the market.
Competitive Landscape
In the competitive landscape of the California Flower category, Delighted has experienced notable fluctuations in rank and sales over the past few months. Delighted's rank dropped from 19th in May 2024 to 27th by August 2024, indicating a downward trend. This decline contrasts with the performance of competitors such as A Golden State, which improved its rank from 29th to 26th during the same period, and Phases, which rose significantly from 49th to 28th. Similarly, Originals also showed an upward trend, moving from 31st to 25th. The sales figures reflect these trends, with Delighted's sales decreasing from $1,516,509 in May to $904,398 in August, while competitors like Decibel Gardens and Phases saw more stable or increasing sales. These shifts suggest that Delighted may need to reassess its market strategies to regain its competitive edge in the California Flower market.
Notable Products
In August 2024, the top-performing product for Delighted was Alien Kush (3.5g) in the Flower category, maintaining its number one rank for three consecutive months with sales reaching 9,315 units. Hawaiian Fanta (3.5g) held steady at the second position, though its sales dropped to 3,145 units from the previous month. Moonbow 112 IX (3.5g) remained in third place, continuing its consistent performance over the past three months. Traffic Stopper (3.5g) also maintained its fourth position, despite a slight dip in sales. A new entry, Fruit Stripes (3.5g), debuted at the fifth rank, indicating potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
