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Oct-2024
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Overview
Market Insights Snapshot
In the state of Illinois, DIBZ has maintained a steady presence in the Edible category, consistently ranking within the top 30 brands over several months. Specifically, DIBZ held the 22nd position in both July and August 2024, before experiencing a slight drop to the 25th spot in September and October. This minor decline in rankings coincides with a gradual decrease in sales, from $258,884 in July to $174,162 by October. The consistent ranking within the top 30 suggests that while there is a downward trend in sales, DIBZ remains a recognized player in the Illinois Edible market.
Interestingly, the data does not show DIBZ breaking into the top 30 in any other states or provinces across multiple categories, indicating a potential area for growth or a need for strategic adjustments. The absence of rankings in other regions could imply challenges in market penetration or competitive pressures that DIBZ may be facing outside of Illinois. This highlights the importance of regional strategies and the potential benefits of focusing on expanding their presence in other states to diversify their market footprint. Understanding these dynamics could be crucial for stakeholders and investors interested in DIBZ's long-term performance and growth opportunities.
Competitive Landscape
In the competitive landscape of the edible category in Illinois, DIBZ has experienced fluctuations in its rankings from July to October 2024. While DIBZ maintained a consistent rank of 22 in July and August, it dropped to 25 in September and remained there in October. This decline in rank coincides with a decrease in sales over the same period, suggesting a potential challenge in maintaining market share. In contrast, Midweek Friday started strong with a rank of 17 in July and August but saw a significant drop to 28 in September, indicating a more volatile performance. Meanwhile, nuEra showed an upward trend, improving its rank from 31 in July to 23 in October, which could signal increasing competition for DIBZ. The consistent presence of Goody Bag and Bedford Grow in the rankings, despite their lower sales figures compared to DIBZ, highlights the competitive pressure in the market. These dynamics suggest that while DIBZ remains a key player, it faces challenges from both established and emerging brands, necessitating strategic adjustments to sustain its position.
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Notable Products
In October 2024, the top-performing product for DIBZ was White Peach Gummies 10-Pack (100mg) in the Edible category, which climbed to the first rank from third in the previous months. The CBD/THC 1:1 Dragon Fruit Fast Acting Gummies 20-Pack maintained a consistent second position throughout the last four months. Notably, THC/CBN 2:1 Huckleberry Lemonade Gummies 10-Pack, which had been the top product for three consecutive months, fell to third place in October, with sales reaching 1725 units. Pineapple Mango Fast Acting Gummies 20-Pack held steady at fourth place, showing resilience despite fluctuating sales figures. Lime Ginger Fast Acting Gummies 20-Pack debuted in September and retained its fifth-place ranking in October with a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
