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Sep-2024
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Overview
Market Insights Snapshot
DIBZ has shown varying performance across different states and product categories, with some notable movements in their rankings. In Illinois, the brand's presence in the Edibles category has seen fluctuations over the months. Starting from a rank of 24 in June 2024, DIBZ improved slightly to rank 21 in both July and August, but then slipped back to 25 by September. This shift indicates a competitive market environment where maintaining a stable position can be as challenging as climbing the ranks. Despite the dip in September, DIBZ managed to stay within the top 30, which is crucial for maintaining visibility and consumer interest in a crowded marketplace.
Interestingly, the sales figures for DIBZ in the Edibles category in Illinois reflect a similar trend to its rankings. While sales peaked in July 2024, there was a noticeable decline by September. This decline in sales could be attributed to several factors, such as increased competition or seasonal changes in consumer purchasing behavior. However, being consistently ranked, albeit with some fluctuations, suggests that DIBZ has a stable consumer base in the state. The challenge for the brand will be to leverage this base to regain and improve its standing in the coming months.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, DIBZ has experienced notable fluctuations in rank and sales over the past few months. Starting in June 2024, DIBZ held the 24th position, improving to 21st in both July and August, before dropping to 25th in September. This decline in rank coincides with a decrease in sales from $231,563 in August to $177,922 in September. Meanwhile, Midweek Friday demonstrated a strong performance, jumping from 27th in June to 17th in July and August, although it also saw a decline to 26th in September. Similarly, Bedford Grow and nuEra both improved their ranks in September, with Bedford Grow moving from 25th to 23rd and nuEra from 31st to 24th. These shifts suggest that while DIBZ initially gained traction, it faces increasing competition from brands like Midweek Friday, which has shown a capacity for significant sales spikes, and nuEra, which has demonstrated a strong recovery in September. This competitive pressure highlights the need for DIBZ to strategize effectively to regain its upward momentum in the Illinois edible market.
Notable Products
In September 2024, the top-performing product for DIBZ was the THC/CBN 2:1 Huckleberry Lemonade Gummies 10-Pack, maintaining its number one rank from the previous months, despite a slight dip in sales to 2609 units. The CBD/THC 1:1 Dragon Fruit Fast Acting Gummies 20-Pack held steady in second place, consistent with its ranking since July. White Peach Gummies 10-Pack remained in third place, showing stability in its performance over the past months. Pineapple Mango Fast Acting Gummies 20-Pack retained its fourth position but experienced a notable decline in sales. A new entry, Lime Ginger Fast Acting Gummies 20-Pack, debuted in fifth place in September, indicating emerging consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
