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Jul-2024
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Overview
Market Insights Snapshot
Dime Bag (CA) has shown varied performance across different product categories in California over the past few months. In the Flower category, the brand saw a significant rise from 16th place in April to 10th place in May, indicating a strong upward trend. However, this was followed by a decline to 17th in June and further down to 24th in July. This fluctuation suggests that while the brand had a moment of growth, it struggled to maintain its position in the highly competitive Flower market. The sales figures corroborate this trend, with a peak in May followed by a steady decline in the subsequent months.
In the Pre-Roll category, Dime Bag (CA) experienced a downward trajectory, starting at 18th place in April and dropping to 30th by July. This consistent decline indicates challenges in maintaining market share within this category. The Vapor Pens category showed relatively stable performance, with rankings hovering around the mid-20s throughout the period. Although the brand did not break into the top 20 in this category, maintaining a consistent position can be seen as a positive sign of steady demand. Overall, Dime Bag (CA)’s performance across these categories in California highlights both opportunities and challenges in sustaining market presence.
Competitive Landscape
In the competitive landscape of the California flower category, Dime Bag (CA) has experienced notable fluctuations in its rank and sales over the past few months. Starting strong in April 2024 with a rank of 16, Dime Bag (CA) climbed to 10 in May but then saw a decline to 17 in June and further down to 24 in July. This downward trend in rank is mirrored by a decrease in sales, from a peak of $1,989,295 in May to $1,059,442 in July. In contrast, competitors like 3C Farms / Craft Cannabis Cultivation have shown a significant upward trajectory, moving from rank 41 in April to 23 in July, with sales increasing from $732,093 to $1,098,003. Similarly, Ember Valley has maintained a more stable performance, improving its rank from 25 in April to 22 in July, while Gramlin surged from rank 87 in April to 25 in July. These shifts suggest that while Dime Bag (CA) remains a key player, it faces increasing competition and must strategize to regain its market position in the California flower category.
Notable Products
In July 2024, the top-performing product for Dime Bag (CA) was the Sunset Sherbet Distillate Cartridge (1g) in the Vapor Pens category, with notable sales of 3,835 units. Following closely, the Pineapple Trainwreck Distillate Cartridge (1g) also in the Vapor Pens category, ranked second with a slight decline from its first-place finish in June. The Kush Berry (3.5g) in the Flower category secured the third position. The Lemon Cake Distillate Cartridge (1g) in the Vapor Pens category ranked fourth. Notably, the Northern Lights Distillate Cartridge (1g) in the Vapor Pens category dropped to fifth place from its second-place ranking in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
