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Jan-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Dime Bag (CA) has shown varied performance across different product categories in California. In the Flower category, the brand has experienced a gradual decline in rankings, moving from 13th in October 2024 to 20th by January 2025. This downward trend is reflected in their sales figures, which have also seen a significant decrease over the same period. Despite the decline, maintaining a position within the top 20 suggests that the brand still holds a notable presence in the Flower market.
Conversely, Dime Bag (CA) has faced more challenges in the Pre-Roll and Vapor Pens categories in California. The brand dropped out of the top 30 in both categories by January 2025, indicating a more pronounced struggle to maintain market share. The Vapor Pens category, in particular, saw a steady decline in rankings from 31st in October 2024 to 43rd in January 2025. This shift suggests that while Dime Bag (CA) has a foothold in the Flower market, it may need to reassess its strategies in other categories to regain competitive positioning.
Competitive Landscape
In the competitive landscape of the California flower category, Dime Bag (CA) has experienced a notable decline in rank from October 2024 to January 2025, dropping from 13th to 20th position. This downward trend in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, West Coast Cure has also seen a decline in rank, from 11th to 19th, but maintains a higher sales volume than Dime Bag (CA), indicating stronger brand resilience. Meanwhile, West Coast Treez has shown a more stable performance, maintaining a rank around 18th with relatively consistent sales figures. Interestingly, Astronauts (CA) has been climbing the ranks, moving from 32nd to 21st, suggesting a growing presence in the market. These dynamics highlight the competitive pressures faced by Dime Bag (CA) and underscore the importance of strategic adjustments to regain market positioning.
Notable Products
In January 2025, the top-performing product from Dime Bag (CA) was the Dosi Punch Pre-Roll (1g), which climbed to the number one spot, up from fifth place in December 2024, with sales reaching 3,060 units. The Moonshine Haze Pre-Roll (1g) secured the second position, making a strong debut in the rankings. Pink Cookies Pre-Roll (1g) followed closely in third place, also entering the rankings for the first time. Mule Fuel (3.5g) took the fourth spot, while the Strawberry Papaya Pre-Roll (1g) dropped from third in December to fifth in January. Overall, the pre-roll category dominated the top ranks, indicating a strong consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
