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Aug-2024
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Overview
Market Insights Snapshot
Dime Bag (Canada) has shown a consistent upward trend in the Pre-Roll category within Ontario. Starting from a rank of 18 in May 2024, the brand improved its position to 16 in June, and further to 14 by July and August. This steady climb in rankings indicates a growing consumer preference and increased market penetration. Notably, the brand's sales figures also reflect this positive movement, with sales rising from $592,948 in May to over $1 million by August. This substantial increase in sales volume underscores the brand's successful strategies in capturing market share in the Pre-Roll category.
However, the performance of Dime Bag (Canada) across other states and categories is not detailed here, which could be indicative of varied results. The absence of rankings in other states suggests that the brand might not be in the top 30 for those regions or categories, which could be a potential area of concern or opportunity for growth. While the brand is performing well in Ontario, expanding its reach and improving its standings in other markets could provide a more comprehensive view of its overall market performance. This information highlights the importance of localized strategies and the potential for targeted improvements to enhance the brand's footprint across different regions.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dime Bag (Canada) has shown a notable upward trajectory in rank and sales over the past few months. Starting from the 18th position in May 2024, Dime Bag (Canada) climbed to the 14th spot by August 2024, reflecting a significant improvement in market presence. This upward movement is paralleled by a steady increase in sales, culminating in over $1 million in August. Comparatively, Station House has also shown consistent growth, moving from the 19th to the 16th position, but with lower sales figures than Dime Bag (Canada). CountrySide Cannabis maintained a stable rank at 13th, with higher sales, indicating strong market performance. Meanwhile, BoxHot experienced minor fluctuations, ending at the 15th position, and PIFF held steady at 12th with the highest sales among the competitors. The consistent rank improvement and sales growth of Dime Bag (Canada) suggest a strengthening market position, making it a brand to watch in the Ontario Pre-Roll segment.
Notable Products
In August 2024, the top-performing product from Dime Bag (Canada) was Diesel Pocket Puffs Pre-Roll 4-Pack (2g), maintaining its consistent first-place ranking from the previous months with a notable sales figure of 60,446 units. Following closely in second place was Tropical Pocket Puffs Pre-Roll 4-Pack (2g), also retaining its position from previous months with increasing sales. New entries Sweet Pocket Puffs Pre-Roll 4-Pack (2g) and Spicy Pocket Puffs Pre-Roll 4-Pack (2g) ranked third and fourth, respectively. These new additions to the product lineup indicate a diversification in consumer preferences. Overall, the rankings have remained stable for the top two products, while new products have successfully entered the market and established their positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
