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Oct-2024
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Overview
Market Insights Snapshot
Dime Bag (Canada) has shown varied performance across different provinces in the Pre-Roll category. In Alberta, the brand's ranking fluctuated significantly, starting at 54th in July 2024 and improving to 39th in August, only to drop back to 57th by October. This inconsistency highlights challenges in maintaining a stable market presence in Alberta. Despite these fluctuations, the sales figures remained relatively stable, indicating a consistent consumer base, albeit not enough to maintain a top 30 position. The lack of a top 30 ranking in this province could be seen as a point of concern for the brand's strategy moving forward.
Conversely, in Ontario, Dime Bag (Canada) has consistently improved its position, moving from 15th place in July 2024 to 11th by October. This upward trend is complemented by a steady increase in sales, showcasing a strong foothold in the Ontario market. The brand's ability to climb the rankings and secure a spot within the top 15 throughout the months indicates a successful strategy in this province, possibly driven by effective marketing or product appeal. The consistent presence in the top rankings in Ontario contrasts sharply with its performance in Alberta, suggesting a more tailored approach might be contributing to its success in this particular market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Dime Bag (Canada) has shown a promising upward trajectory in its rankings from July to October 2024, climbing from 15th to 11th place. This improvement is notable when compared to other established brands such as Good Supply, which fluctuated between 8th and 10th place, and Spinach, which experienced a decline from 9th to 13th place. Pure Sunfarms maintained a relatively stable position, hovering around 9th to 11th place, while PIFF remained consistently in the 12th to 13th range. Dime Bag's consistent rise in rank suggests a positive reception in the market, potentially driven by strategic marketing efforts or product quality improvements, positioning it as a formidable competitor in the Ontario Pre-Roll segment.
Notable Products
In October 2024, the top-performing product from Dime Bag (Canada) was Diesel Pocket Puffs Pre-Roll 4-Pack (2g) in the Pre-Roll category, maintaining its position as the number one ranked product for four consecutive months with sales reaching 57,988 units. Following closely, Tropical Pocket Puffs Pre-Roll 4-Pack (2g) held steady at the second position, showing consistent performance across the months. Sweet Pocket Puffs Pre-Roll 4-Pack (2g) remained in third place, while Spicy Pocket Puffs Pre-Roll 4-Pack (2g) also maintained its fourth-place ranking since August 2024. Pocket Rockets- Wildcat Serum Infused Pre-Roll (0.5g) stayed at the fifth position, demonstrating a stable but modest sales growth. The rankings for these products have shown remarkable consistency, indicating a strong preference for these items among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
