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Oct-2024
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Overview
Market Insights Snapshot
Dime Industries has demonstrated a robust performance in the Vapor Pens category, particularly in Arizona, where they have consistently maintained a strong position, ranking third from August to October 2024. This stability in ranking is indicative of a solid market presence and consumer preference within the state. In Nevada, the brand has shown a positive upward trend, moving from the 22nd position in July to 18th by October. This improvement suggests a growing acceptance and possibly an expanding consumer base in the region. However, in Massachusetts, Dime Industries did not feature in the top 30 by October, highlighting a potential area for growth or increased competition in that market.
In contrast, Dime Industries' performance in the Flower and Pre-Roll categories in California has seen a decline. The brand's ranking in the Flower category dropped from 22nd in July to 35th by October, while Pre-Rolls fell out of the top 30 by the same month. This decline may point to shifting consumer preferences or increased competition within these categories. Despite these challenges, Dime Industries has maintained a relatively stable position in the Vapor Pens category in California, holding steady at 11th place in October. This consistency in the Vapor Pens category suggests that while there are opportunities to improve in other areas, Dime Industries continues to have a strong foothold in one of its key product lines.
Competitive Landscape
In the competitive landscape of vapor pens in California, Dime Industries has experienced fluctuating rankings over the past few months, reflecting a dynamic market environment. In July 2024, Dime Industries held the 11th position, but by August, it had slipped to 13th, only to recover slightly to 12th in September and return to 11th in October. This pattern indicates a competitive pressure from brands like Rove, which consistently maintained a top 10 position, and West Coast Cure, which, despite a drop from 8th to 12th, still poses a significant challenge. Meanwhile, Cold Fire saw a notable decline from 8th to 13th in October, potentially opening up opportunities for Dime Industries to capitalize on. Interestingly, Gelato showed a strong recovery, moving from 13th in September to 10th in October, surpassing Dime Industries. These shifts suggest that while Dime Industries faces stiff competition, there is room for strategic maneuvers to improve its standing and sales in this volatile market.
Notable Products
In October 2024, the top-performing product for Dime Industries was the Banana Blaze Pre-Roll (1g) in the Flower category, achieving the number one rank with sales of 6727 units. The Strawberry Cough Distillate Disposable (1g) maintained its strong position in the Vapor Pens category, consistently holding the second rank from August, with a notable increase in sales to 6007 units. Berry White Distillate Disposable (1g), previously the top-ranked product for three consecutive months, experienced a drop to third place. The Signature Line - Blueberry Lemon Haze Distillate Disposable (1g) entered the rankings at fourth place in October. Meanwhile, the Signature Line - Cantaloupe Dream Distillate Disposable (1g) saw a decline, moving from third in September to fifth in October, indicating a shift in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
