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Dec-2024
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Overview
Market Insights Snapshot
Dime Industries has shown a varied performance across different states and product categories over the last few months. In the Vapor Pens category, the brand has maintained a strong presence in Arizona, consistently ranking within the top six. However, in California, while they have held steady in the top ten, their position has not improved beyond ninth place. Interestingly, their entry into New York in November 2024 marked their debut in the top 31 for Vapor Pens, indicating a potential growth market. Meanwhile, in Massachusetts, they appeared in the rankings only in September, suggesting a more challenging market environment or a strategic withdrawal.
In the Pre-Roll category, Dime Industries' performance in California has seen a decline, dropping out of the top 30 by December 2024, which could signal increased competition or shifting consumer preferences. Conversely, their consistent 16th place in Ontario reflects a stable market position, suggesting a loyal customer base or effective market strategies in that region. The sales in Ontario have remained relatively stable, with a slight increase observed in December, pointing towards a steady demand. These movements across states and categories highlight the dynamic nature of Dime Industries' market presence, with certain regions presenting more opportunities for growth than others.
Competitive Landscape
In the competitive landscape of vapor pens in California, Dime Industries has maintained a consistent presence, ranking 9th in September and November 2024, and slightly dropping to 10th in October before regaining the 9th position in December. This stability indicates a solid market presence, though it faces stiff competition from brands like Jetty Extracts, which consistently ranks higher, holding the 7th position in most months. Meanwhile, Gramlin has shown significant upward momentum, climbing from 10th in September to 7th in November, suggesting a potential threat to Dime Industries' market share. Additionally, Rove and Dabwoods Premium Cannabis have fluctuated around Dime Industries' ranking, with Dabwoods showing notable improvement from 17th in September to 11th by November. These dynamics highlight the competitive pressure on Dime Industries to innovate and potentially increase marketing efforts to maintain or improve its market position.
Notable Products
In December 2024, Diesel Pocket Puffs Pre-Roll 4-Pack (2g) maintained its top position as the leading product for Dime Industries, consistently holding the number one rank since September with sales reaching 57,279. Tropical Pocket Puffs Pre-Roll 4-Pack (2g) also retained its number two spot, showing stable sales performance throughout the last four months. The Signature Line - Cantaloupe Dream Distillate Disposable (1g) emerged as a new entry in the rankings, securing the third position in December. The Signature Line - Berry White Distillate Disposable (1g) remained steady at the fourth rank, while Pink Rose Distillate Disposable (1g) entered the top five for the first time. Notably, the pre-roll category continues to dominate the top spots, indicating a strong consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
