.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Disco Fsh has shown a notable improvement in its performance in the Vapor Pens category in Alberta. Starting from a rank of 37 in July 2024, the brand has successfully climbed into the top 30 by October 2024, securing the 29th position. This upward movement is indicative of a positive trend, as the brand has managed to increase its sales from 85,658 units in July to 128,980 units in October. This growth suggests a strengthening market presence and possibly an increasing consumer preference for Disco Fsh's offerings in Alberta. In contrast, the brand's performance in Ontario has been less encouraging, as it has remained outside the top 30 rankings throughout the same period. Despite minor fluctuations, with a ranking of 93 in October 2024, the brand has not made significant inroads in this market.
While the performance in Alberta indicates a promising trajectory, the situation in Ontario highlights challenges that Disco Fsh faces in penetrating this particular market. The sales in Ontario have seen a slight decline from 33,650 units in July to 21,470 units in October, reflecting a potential need for strategic adjustments to boost visibility and consumer engagement. This dichotomy in performance across provinces underscores the importance of tailored marketing strategies to cater to regional preferences and market conditions. Observing these trends can provide valuable insights into the brand's operational focus and areas that may require enhanced efforts to achieve a balanced growth across different territories.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Disco Fsh has shown a dynamic performance over the past few months, with notable fluctuations in its ranking. Starting from the 37th position in July 2024, Disco Fsh improved to 32nd in August, slightly dropped to 33rd in September, and then climbed to 29th in October. This upward trend in October indicates a positive response from consumers, potentially driven by strategic marketing or product enhancements. In comparison, Kazoo consistently outperformed Disco Fsh, moving from 41st to 27th place, reflecting a strong growth trajectory that could pose a competitive threat. Meanwhile, Glacial Gold also showed improvement, stabilizing at 31st position in September and October, which suggests a steady increase in consumer preference. Tasty's (CAN) maintained a relatively stable ranking, indicating a consistent market presence. The data suggests that while Disco Fsh is making strides, it faces stiff competition from brands like Kazoo and Glacial Gold, necessitating strategic initiatives to further enhance its market position and capitalize on its recent sales momentum.
Notable Products
In October 2024, Disco Fsh's top-performing product was the Gucci - Juicy Fruit & Sour Green Apple Distillate Dual Chamber Disposable 2-Pack, consistently maintaining its number one rank across all months since July 2024. This product achieved impressive sales figures, reaching 1580 units in October. The Nerds - Orange Crush & Blue Ice Raspberry Distillate Dual Chamber Disposable 2-Pack rose to second place, showing a slight improvement from its third position in September. The Orange Crush & Blue Ice Raspberry Distillate Dual Chamber Disposable 2-Pack secured the third spot, a drop from its second place in September. Meanwhile, the Nerds Distillate Dual Chamber Disposable 2-Pack climbed to fourth place in October, marking its debut in the rankings in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
