.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Divvy has shown varied performance across different categories and provinces, with notable movements in the Flower category. In Alberta, Divvy's Flower category experienced a remarkable climb, moving from a rank of 73 in July 2024 to 21 by October 2024, reflecting a significant increase in sales. This upward trend indicates growing consumer preference or successful marketing strategies in the region. Conversely, in Ontario, the Flower category also saw an improvement, albeit more modest, from rank 57 in July to 33 in October. This consistent improvement across multiple provinces suggests a strengthening presence in the Flower category for Divvy.
In terms of Oil and Pre-Roll categories, Divvy's performance has been mixed. In Ontario, the Oil category saw Divvy missing from the top 30 brands in September, but it reappeared at rank 12 in October, indicating a rebound. Meanwhile, in Alberta, Divvy maintained a steady position in the Oil category, fluctuating slightly but remaining within the top 10 ranks. The Pre-Roll category in British Columbia showed less volatility, with Divvy consistently ranking in the 80s, which might indicate a stable yet less competitive position in that market. Overall, while Divvy shows strong potential in certain categories, there are areas where the brand could focus on improving its market penetration and visibility.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Divvy has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. Starting at 28th place in July 2024, Divvy saw a slight decline, settling at 31st by October 2024. This trend suggests a need for strategic adjustments to regain momentum. Competitors like FIGR and Shatterizer have shown resilience, with Shatterizer notably improving its rank from 37th in July to 29th in October, surpassing Divvy. Meanwhile, Tribal experienced a significant drop from 26th to 33rd, which could present an opportunity for Divvy to capitalize on Tribal's declining sales. Despite these challenges, Divvy's sales figures have remained relatively stable, suggesting a loyal customer base that could be leveraged with targeted marketing strategies to improve its competitive standing.
Notable Products
In October 2024, Pineapple Nuken Pre-Roll 12-Pack (4.2g) maintained its position as the top-performing product for Divvy, continuing its streak as the number one ranked item since July. The CBD Black Widow Pre-Roll 12-Pack (4.2g) also held steady in the second spot throughout the same period, with sales figures reaching 7899 units in October. Blueberry (28g) showed a notable improvement, climbing from fourth place in September to third place in October. Conversely, Sour Kush (28g) dropped to fourth rank despite an increase in sales, indicating a competitive market among top products. Sour Kush Pre Roll 12-Pack (4.2g) remained consistent in fifth place, showing stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
