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Sep-2024
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Overview
Market Insights Snapshot
Divvy's performance across Canadian provinces has shown varied results across different categories. In Alberta, Divvy's presence in the Flower category saw a notable improvement, climbing from not being in the top 30 in June to 46th position by September. This is a positive trajectory, indicating a growing acceptance and preference for their Flower products. However, their performance in the Pre-Roll category in British Columbia was less consistent, with rankings fluctuating between 78th and 87th positions, reflecting a more volatile market presence. Meanwhile, Divvy maintained a steady position in the Oil category in Alberta, consistently ranking within the top 10, suggesting a stable consumer base for their oil products.
In Ontario, Divvy's Flower category showed impressive growth, advancing from 56th in June to 36th by September, indicating a strong upward trend in consumer demand. The Pre-Roll category also demonstrated consistency with Divvy maintaining a position within the top 30 throughout the months, peaking at 26th in September. Contrastingly, the Vapor Pens category experienced a slight decline, moving from 65th in August to 66th in September, which might suggest a need for strategic adjustments in this segment. Notably, in Saskatchewan, Divvy made a significant leap in the Flower category, reaching the 2nd position in August before slightly dropping to 3rd in September, highlighting a strong market presence in this province.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Divvy has shown a stable yet challenging position in the market. Over the months from June to September 2024, Divvy's rank fluctuated slightly, moving from 27th to 26th, indicating a marginal improvement. However, it remained outside the top 20, suggesting room for growth. Competitors like Color Cannabis and OHJA consistently maintained higher ranks, with Color Cannabis briefly falling out of the top 20 in September. Meanwhile, SUPER TOAST showed a notable leap in August, climbing to 27th from 38th in July, before stabilizing. This dynamic indicates that while Divvy is holding its ground, there is significant competitive pressure from brands that are either maintaining or improving their positions, which could impact Divvy's sales trajectory if not addressed strategically.
Notable Products
In September 2024, the top-performing product for Divvy was the CBD Black Widow Pre-Roll 12-Pack, which rose to the first position with a notable sales figure of 9278. Pineapple Nuken Pre-Roll 12-Pack, which had consistently held the top spot from June to August, slipped to second place. Sour Kush maintained its third position in the Flower category, showing stable performance from the previous month. Blueberry, another Flower category product, climbed to fourth place in September, up from fifth in August. Lastly, the Sour Kush Pre Roll 12-Pack dropped to fifth place, marking a decline from its third-place ranking in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
