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Jan-2025
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Overview
Market Insights Snapshot
Divvy has demonstrated varied performance across different categories and provinces, reflecting a dynamic presence in the Canadian cannabis market. In Alberta, Divvy's Flower category has shown a significant upward trajectory, climbing from a rank of 29 in December 2024 to 14 in January 2025. This improvement suggests a strong consumer preference or successful marketing strategies during this period. Conversely, their Pre-Roll category in Alberta did not make it to the top 30, indicating potential challenges or fierce competition. Meanwhile, in Ontario, Divvy's Flower category held steady at rank 26 from December 2024 to January 2025, maintaining a consistent presence in a competitive market.
In Saskatchewan, Divvy's Flower category experienced a notable decline, dropping out of the top 30 rankings by January 2025 after being ranked 15 in December 2024. This could reflect either a shift in consumer preferences or an increase in competition. Interestingly, in British Columbia, Divvy entered the Pre-Roll category rankings at position 90 in December 2024, marking their entry into this province's market landscape. Such movements highlight the brand's varying strategies and market penetration across different Canadian provinces, with some areas showing promising growth while others suggest room for improvement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Divvy has shown notable resilience and growth over the past few months. Starting from October 2024, Divvy ranked 34th, but by December 2024, it had climbed to 26th, maintaining this position into January 2025. This upward trajectory in rank is indicative of a significant increase in sales, particularly from November to December 2024. In comparison, Nugz experienced fluctuations, dropping from 26th in October to 31st in December before recovering to 24th in January 2025. Meanwhile, Jonny Chronic made a remarkable leap from 68th in October to 27th by January, suggesting a strong competitive push. Parcel and BLKMKT have also shown varied performance, with Parcel maintaining a relatively stable rank around the mid-20s, while BLKMKT did not make it into the top 20 during this period. These dynamics highlight Divvy's competitive positioning and suggest potential areas for strategic focus to further enhance its market share in Ontario's Flower category.
Notable Products
In January 2025, Roll Up Sativa Pre-Roll (0.5g) emerged as the top-performing product for Divvy, climbing from fourth place in December 2024 to claim the number one spot with notable sales of 7,224 units. Roll Up Indica Pre-Roll (0.5g) also improved its ranking significantly, moving from fifth place in December to second place in January. Pineapple Nuken Pre-Roll 12-Pack (4.2g) maintained a strong presence, holding steady in third place despite a slight decrease in sales. CBD Black Widow Pre-Roll 12-Pack (4.2g) experienced a drop in ranking, moving from second in December to fourth in January. Blueberry (28g) saw a notable decline, falling from the top spot in December to fifth place in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
