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Aug-2024
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Overview
Market Insights Snapshot
Divvy's performance across various categories and provinces has shown notable shifts over the past few months. In Alberta, the brand's Oil category has seen a consistent improvement, moving from the 10th position in May to 8th place by August. However, its Pre-Roll category in Alberta has struggled to break into the top 30, peaking at 50th in July before dropping to 58th in August. This indicates a mixed performance where Divvy is gaining traction in some categories while facing challenges in others within the same region.
In Ontario, Divvy's Flower category climbed from 53rd in May to 46th in August, showing a positive trend. The brand’s Oil category also performed well, consistently staying within the top 15. Conversely, Divvy's Vapor Pens category in Ontario, although improving from 74th in May to 55th in August, still did not break into the top 30. Over in Saskatchewan, Divvy made a significant leap in the Flower category, moving from being unranked to securing the 2nd position by August, indicating a strong foothold in that particular market. This varied performance highlights Divvy's strengths and areas for growth across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll cannabis market, Divvy has shown consistent performance, maintaining its rank around the 27th to 30th positions from May to August 2024. Despite this stability, Divvy faces stiff competition from brands like Dab Bods, which has consistently ranked higher, hovering around the 24th to 26th positions during the same period. Additionally, Tweed and Thumbs Up Brand have shown fluctuating ranks but have experienced significant sales growth, particularly in July and August, which could pose a threat to Divvy’s market share. Notably, SUPER TOAST has made a remarkable leap in rank from 40th in May to 29th in August, indicating a potential rising competitor. These dynamics suggest that while Divvy is holding its ground, it must innovate and strategize to improve its rank and sales amidst the growing competition in the Ontario pre-roll market.
Notable Products
In August 2024, the top-performing product for Divvy was Pineapple Nuken Pre-Roll 12-Pack (4.2g), maintaining its first-place ranking with notable sales of 9155 units. CBD Black Widow Pre-Roll 12-Pack (4.2g) also held steady in second place, showing consistent performance across the months. Sour Kush (28g) climbed to third place from fourth in July, indicating a significant increase in popularity. Sour Kush Pre Roll 12-Pack (4.2g) slipped to fourth place from third, despite a solid sales performance. Meanwhile, CBD Nebula Pre-Roll 12-Pack (4.2g) remained in fifth place, showing steady but modest growth in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
