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Nov-2024
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Overview
Market Insights Snapshot
Divvy has shown notable performance in the Alberta market, especially in the Flower category, where it has climbed from a rank of 69 in August 2024 to 19 by November 2024. This upward trajectory in Alberta indicates a strong demand and increasing market presence for Divvy's Flower products. In contrast, their performance in the Pre-Roll category in British Columbia has been relatively stagnant, with rankings hovering around the 90s, suggesting limited market penetration or competition in this category. Meanwhile, in Ontario, Divvy's Flower category has also experienced growth, improving its rank from 45 to 29 over the same period, signaling a positive reception among consumers.
In Ontario, the Oil category presents a mixed picture for Divvy. The brand was absent from the top 30 in September 2024, which could be a cause for concern, but it managed to recover its position by November, ranking 11th. This fluctuation suggests potential volatility or competitive pressures in this category. The Pre-Roll category in Ontario has remained stable, maintaining a consistent rank of 30, indicating a steady but unremarkable performance. In Saskatchewan, Divvy's Flower products have consistently ranked in the top 4, demonstrating a strong foothold and consumer preference in this province. Overall, Divvy's performance across these markets highlights areas of growth and stability, as well as opportunities for improvement in certain categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Divvy has shown a promising upward trajectory in recent months. From August to November 2024, Divvy improved its rank from 45th to 29th, indicating a significant climb in market position. This upward trend is contrasted with BLKMKT, which saw a decline from 28th to 30th, and Fuego Cannabis (Canada), which maintained a relatively stable position around the 31st rank. Nugz also experienced a slight decline, moving from 24th to 28th. Meanwhile, Potluck showed a slight improvement, moving from 29th to 27th. Divvy's sales have shown a consistent increase, culminating in a notable boost in November 2024, which may have contributed to its improved ranking. This positive momentum suggests that Divvy is effectively capturing market share from competitors, positioning itself as a rising player in the Ontario Flower market.
Notable Products
In November 2024, the top-performing product for Divvy remains the Pineapple Nuken Pre-Roll 12-Pack (4.2g), maintaining its first-place ranking for four consecutive months with sales of 7112 units. The Blueberry (28g) has risen to the second position, showing a consistent upward trend from fourth in September and third in October, indicating strong consumer preference. The CBD Black Widow Pre-Roll 12-Pack (4.2g) has seen a slight drop to third place, despite robust sales figures. Sour Kush (28g) maintains its fourth position, demonstrating stable performance in its category. A new entry, Roll Up Sativa Pre-Roll (0.5g), has debuted at fifth place, adding fresh competition to the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
