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Nov-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Do Drops has shown a fluctuating performance within the Edible category. The brand was ranked 49th in August 2024, improving to 38th by October 2024, before slightly dropping to 41st in November 2024. This suggests a competitive market environment where Do Drops is making strides but facing challenges to maintain its position. The sales figures reflect this volatility, with a peak in October followed by a decrease in November, indicating potential seasonal or market-driven factors affecting consumer demand.
Meanwhile, in Maryland, Do Drops has consistently maintained a strong presence in the Edible category, ranking within the top 15 across the observed months. Starting at 12th in August, the brand improved to 10th in September but then saw a slight decline to 13th by November 2024. Despite this minor drop in rankings, the brand's sales have decreased steadily, which could suggest either a saturated market or increased competition. The consistent presence in the top rankings, however, highlights Do Drops' solid foothold in Maryland's edible market.
Competitive Landscape
In the Maryland edible market, Do Drops has experienced a slight decline in its ranking from 12th in August 2024 to 13th by November 2024. This shift is notable when compared to competitors such as Dixie Elixirs, which maintained a consistent 15th place ranking over the same period, and Smokiez Edibles, which saw a drop from 9th to 12th. Meanwhile, Beboe showed some recovery, moving from 11th to 10th place. Despite these fluctuations, Do Drops' sales have been on a downward trend, decreasing from August to November, which could be a factor in its slipping rank. In contrast, Jams has shown a positive sales trajectory, which might explain its stable ranking at 14th place. These dynamics suggest that while Do Drops remains a strong player, it faces increasing competitive pressure, highlighting the importance of strategic adjustments to regain its footing in the Maryland edible market.
Notable Products
In November 2024, Pride - Starfruit Gummies 10-Pack (100mg) emerged as the top-performing product for Do Drops, climbing from an unranked position in October to first place with sales reaching 3731 units. Focus - CBG/THC/THCV 1:1:1 Watermelon Gummies 10-Pack maintained a strong performance, holding steady at the second rank after a brief dip to third in October. Relief - CBG/THC 4:1 Pineapple Ginger Gummies 10-Pack consistently ranked third, mirroring its position from the previous month. Energy - CBD/CBG/THC 2:2:1 Lemon Citrus Gummies 10-Pack saw a notable drop from first in October to fourth in November. Newcomer Mild - CBD/THC 2:1 Melon Gummies 10-Pack debuted at fifth place, marking its entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
