.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Massachusetts market, Do Drops has shown a consistent upward trajectory within the Edible category. Over the past few months, the brand's ranking has improved from 51st in July 2024 to 38th by October 2024. This positive movement indicates a growing consumer acceptance and possibly a strategic push in this region. The sales figures reflect this trend with a steady increase month over month, suggesting that Do Drops is gaining traction in Massachusetts. However, the fact that the brand was not in the top 30 in this category earlier this year implies there is still significant room for growth and increased market penetration.
Meanwhile, in Maryland, Do Drops has maintained a strong presence, consistently ranking within the top 12 for Edibles from July to October 2024. Although there was a slight dip from 10th to 11th place between September and October, the brand's overall performance in Maryland remains robust. The sales figures, while showing a decline from September to October, still indicate a significant market share, suggesting that Do Drops has established a solid footing in Maryland. This consistent ranking in the top tier highlights the brand's effective strategies and popularity among consumers in the state, making it a key market for Do Drops to maintain its efforts and potentially regain its higher position.
Competitive Landscape
In the Maryland edible market, Do Drops has experienced a fluctuating performance in recent months, reflecting a competitive landscape that demands strategic agility. From July to October 2024, Do Drops' rank shifted from 12th to 11th, peaking at 10th in September. This improvement in rank, though modest, indicates a positive response to market dynamics, yet the brand still trails behind competitors like Smokiez Edibles and Beboe, which consistently maintained higher ranks. Notably, Beboe experienced a drop from 8th to 12th in October, which could present an opportunity for Do Drops to capture market share. Meanwhile, Strane remained outside the top 10, suggesting less immediate competitive pressure from this brand. The sales trajectory for Do Drops shows a decline from August to October, mirroring the overall market trend, yet the brand's ability to improve its rank amidst these challenges highlights its potential to leverage strategic initiatives for growth.
Notable Products
In October 2024, the top-performing product for Do Drops was the Energy CBD/CBG/THC 2:2:1 Lemon Citrus Gummies 10-Pack, which climbed to the number one rank with sales reaching 3417 units. The Sleep CBN/THC 1:1 Slumberberry Gummies, previously holding the top spot, moved to second place. The Focus CBG/THC/THCV 1:1:1 Watermelon Gummies maintained its position at third, while the Relief CBG/THC 4:1 Pineapple Ginger Gummies stayed consistent at fourth. The Relax CBD/THC 1:1 Peach Gummies, despite minor fluctuations, secured the fifth spot again. Notably, the Energy gummies showed a significant increase in sales and ranking compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
