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Jan-2025
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Overview
Market Insights Snapshot
Do Drops has demonstrated varied performance across different states and categories over recent months. In the Massachusetts market, they have been unable to break into the top 30 brands in the Edible category from October 2024 to January 2025. This indicates a challenge in gaining traction or maintaining a competitive edge in this particular state. Their sales in Massachusetts have shown a downward trend, with January 2025 sales dropping to $29,462. This consistent decline suggests that Do Drops might need to reassess their strategy or offerings in this market to improve their standing and sales figures.
Conversely, in Maryland, Do Drops has maintained a stronger presence in the Edible category, consistently ranking within the top 15 brands. Although their rank fluctuated slightly, peaking at 11th place in December 2024, they remained a prominent player in the market. Despite a dip in sales in January 2025, the brand has shown resilience, suggesting that their products resonate well with consumers in Maryland. This performance could serve as a benchmark or learning opportunity for their operations in other states.
Competitive Landscape
In the Maryland edibles market, Do Drops has experienced fluctuations in its ranking over the past few months, indicating a competitive landscape that demands strategic agility. In October 2024, Do Drops held the 12th position, but by January 2025, it had slipped to 15th. This decline in rank coincides with a decrease in sales from November to January, suggesting potential challenges in maintaining market share. Meanwhile, Strane showed a notable improvement, jumping to the 8th position in November before stabilizing at 14th in January, reflecting a strong sales performance in November. Similarly, Dixie Elixirs consistently improved their rank from 15th to 13th by December, with a corresponding increase in sales, indicating effective market strategies. The consistent rankings of BITS and Evermore Cannabis Company at 17th and 16th respectively, despite sales growth, suggest they are yet to break into the higher ranks, providing Do Drops with potential opportunities to reclaim its position with targeted marketing efforts.
Notable Products
In January 2025, the top-performing product for Do Drops was Sleep - CBN/THC 1:1 Slumberberry Gummies 20-Pack, maintaining its position as the number one seller from December 2024 with sales of 3061 units. Energy - CBD/CBG/THC 2:2:1 Lemon Citrus Gummies moved up to the second position from third in December, despite a slight decrease in sales. Focus - CBG/THC/THCV 1:1:1 Watermelon Gummies held steady at the third rank, showing a consistent demand pattern. Relax - CBD/THC 1:1 Peach Gummies improved its ranking from fifth to fourth, although its sales figures decreased slightly. Pride - Starfruit Gummies, which was the top seller in November 2024, fell to the fifth position in January 2025, indicating a significant drop in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
