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Oct-2024
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Overview
Market Insights Snapshot
Dog House has shown notable fluctuations in its performance across categories and states. In the Michigan market, Dog House's Flower category experienced a significant climb in rankings, reaching the 7th position in September 2024, up from the 15th spot in July. However, this momentum was not sustained into October, where it fell back to the 13th position. This indicates a competitive landscape in the flower category, with Dog House managing to capture attention but also facing challenges in maintaining its peak position. In contrast, the Pre-Roll category in Michigan has seen Dog House struggle to break into the top 30, with rankings absent for August and at the 99th position for both September and October, signaling a need for strategic adjustments in this category.
In the Washington market, Dog House's performance in the Flower category has been more consistent, albeit outside the top tiers. Starting at the 61st position in July 2024, the brand experienced a slight decline, reaching the 85th position in September, before improving to 75th in October. This suggests a stable but modest presence in Washington, with room for growth if the brand can leverage its strengths and address market demands effectively. The absence of Dog House in the top 30 for any category in Washington further highlights the competitive pressure and the potential need for differentiation strategies to enhance its market position.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dog House has experienced notable fluctuations in its ranking over the past few months. Starting in July 2024 at rank 15, Dog House climbed to rank 7 in September, only to drop back to rank 13 by October. This volatility in rank is mirrored by its sales performance, which peaked in September before declining in October. Competitors such as High Supply / Supply maintained a more stable presence, consistently ranking around the 10th position, with sales figures generally higher than Dog House's, particularly in October. Meanwhile, Fluresh closely shadowed Dog House's movements, often ranking just above or below it, indicating a tight competition. Interestingly, Nature's Medicines showed a steady climb from rank 20 in July to 14 in October, suggesting a growing market presence that could pose a future threat to Dog House's positioning. The competitive dynamics in Michigan's flower market underscore the importance of strategic positioning and adaptability for Dog House to maintain and improve its market share.
Notable Products
In October 2024, Blue Runtz (Bulk) emerged as the top-performing product for Dog House, climbing from fourth place in September to first place, with sales reaching 4557 units. Blue Runtz (1g) also performed well, maintaining a strong second-place ranking despite a decrease in sales from 5481 in September to 3914 in October. The Blue Runtz (3.5g) entered the rankings for the first time in October, securing the third position. Pink Passion (3.5g) debuted at fourth place, while Pink Passion (Bulk) saw a significant drop from second place in September to fifth in October. This shift in rankings highlights a strong preference for Blue Runtz variants among consumers in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
