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Nov-2024
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Overview
Market Insights Snapshot
Dog House has demonstrated varied performance across different states and product categories, with notable trends in both upward and downward movements. In the Michigan market, the brand has shown a strong presence in the Flower category, rising from 16th place in August 2024 to 8th in September before experiencing a slight decline to 15th and then recovering to 11th in November. This fluctuation suggests a competitive landscape with potential for growth. However, in the Pre-Roll category in Michigan, Dog House did not make it into the top 30 rankings, indicating an area for potential development or a need for strategic focus. The sales figures reflect these movements, with a noticeable peak in September followed by a dip and subsequent recovery in November.
In Oregon, Dog House's performance in the Flower category has been less consistent, with rankings dropping from 7th in August to 21st by November. This downward trend might indicate increased competition or a shift in consumer preferences. Conversely, in the Pre-Roll category, Dog House has seen a positive trajectory, moving up from 22nd place in August to 12th by November, suggesting a growing acceptance or preference for their Pre-Roll products among consumers. Meanwhile, in Washington, Dog House's presence in the Flower category remains outside the top 30, highlighting a potential challenge in capturing market share in this region. These insights provide a snapshot of Dog House's performance across different markets, offering a glimpse into areas of strength and opportunities for improvement.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dog House has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 16 in August 2024, Dog House improved significantly to rank 8 in September, before dropping to 15 in October and recovering slightly to 11 in November. This volatility suggests a competitive market environment. Notably, Simply Herb has consistently outperformed Dog House, maintaining a top 10 position for most of the period, though it fell to 13 in November. Meanwhile, Play Cannabis has remained a strong competitor, consistently ranking higher than Dog House, peaking at 5 in September. Interestingly, Carbon showed a remarkable recovery from being out of the top 20 in September to ranking 10 in November, indicating a potential shift in consumer preferences. Pure Options also demonstrated a significant rise in October, reaching a rank of 9, before slightly declining in November. These dynamics highlight the competitive pressures Dog House faces and the importance of strategic positioning to maintain and improve its market share in Michigan's flower category.
Notable Products
In November 2024, Dog House's top-performing product was Gratiot Gold (Bulk) in the Flower category, securing the number one rank with notable sales of 4702 units. Pink Lady (Bulk) followed closely in second place, showing strong performance in the Flower category as well. Blue Runtz (Bulk) maintained its position in third place, consistent with its ranking from October 2024, despite a slight decrease in sales from 5019 to 4078 units. Kiwi (Bulk) emerged as a new entrant in the rankings, securing the fourth position, while Gratiot Gold (3.5g) rounded out the top five. This month saw Gratiot Gold (Bulk) and Pink Lady (Bulk) making significant strides, as they were not ranked in the previous months, indicating a shift in consumer preferences towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
