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Jan-2025
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Overview
Market Insights Snapshot
Dog House has demonstrated varying performance across different states and product categories, showcasing some interesting trends. In Michigan, the brand maintained a consistent presence in the Flower category, ranking 15th in October and November 2024, briefly climbing to 13th in December before returning to 15th in January 2025. This stability indicates a strong foothold in the Michigan Flower market. However, their performance in the Pre-Roll category in Michigan was less consistent, starting outside the top 30 and gradually improving to 68th in December before slipping slightly to 74th in January. This suggests a potential area for growth if they can capitalize on the momentum seen in late 2024.
In Oregon, Dog House's Flower category showed a notable rebound, moving from 27th in December 2024 to a commendable 10th position by January 2025, highlighting a significant upward trend. Their Pre-Roll category in Oregon also saw steady improvement, climbing from 14th in October to 9th by January, indicating growing popularity in this market. Conversely, in Washington, Dog House's Flower category rankings fluctuated, peaking at 69th in both October 2024 and January 2025, but dropping to 85th in December. This suggests that while they have a presence, there's room for improvement to achieve more consistent performance in Washington's competitive Flower market.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Dog House has maintained a relatively stable position, consistently ranking around 15th place from October 2024 to January 2025, with a slight improvement to 13th in December. This stability contrasts with the more volatile rankings of its competitors. For instance, Goldkine showed a significant upward trajectory, climbing from 24th in October to 14th in January, potentially indicating a growing market presence. Meanwhile, Simply Herb experienced a decline from 8th in October to 17th in January, suggesting possible challenges in maintaining its earlier momentum. Grip, which was not in the top 20 in October, made a notable entry into the rankings by December, reaching 13th place by January, indicating a rapid gain in market share. Everyday Cannabis also displayed fluctuations, peaking at 10th in December before dropping to 16th in January. These dynamics suggest that while Dog House's position is stable, the competitive environment is highly dynamic, with several brands experiencing significant rank changes that could impact Dog House's market strategy and sales performance.
Notable Products
In January 2025, the top-performing product for Dog House was Gelmo (Bulk) in the Flower category, achieving the number one rank with a notable sales figure of 15,016 units. Lechron James (Bulk) followed closely in second place, while Bomb Sauce (3.5g) secured the third position. The Doctor (Bulk) and Mike & Gary (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, these products have consistently climbed the ranks, indicating a positive trend in their sales performance. This upward movement highlights the growing popularity and demand for these specific Flower products from Dog House.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
