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Aug-2024
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Overview
Market Insights Snapshot
DOJA's performance in the Flower category has shown varied results across different provinces. In Alberta, the brand did not make it into the top 30 rankings from May to August 2024, indicating a challenging market presence. In contrast, DOJA maintained a steady presence in British Columbia, consistently ranking within the top 31 from May to August 2024, although with a slight downward trend. Meanwhile, in Saskatchewan, DOJA made a notable appearance in August 2024, ranking 21st, which could signal a growing acceptance and increasing market share in that province.
In other product categories, DOJA's performance has been less consistent. For instance, the brand did not rank in the top 30 for Pre-Rolls in British Columbia until August 2024, where it debuted at 83rd, suggesting a recent but modest entry into this segment. Similarly, in Saskatchewan, DOJA appeared in the Pre-Roll category ranking at 56th in August 2024, which could be seen as a positive development. In the Vapor Pens category in Washington, DOJA did not make it into the top 30, landing at 93rd and 88th in July and August 2024 respectively, indicating a relatively weak performance in this sector.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, DOJA has demonstrated consistent performance, maintaining its rank within the top 31 brands from May to August 2024. Despite facing stiff competition, DOJA's rank fluctuated slightly, peaking at 29th in June before settling back to 31st in August. This stability is notable when compared to brands like Broken Coast, which experienced more significant rank volatility, dropping out of the top 20 in July. Meanwhile, Pistol and Paris saw a notable dip in June but rebounded to surpass DOJA in August. Freedom Cannabis showed a strong upward trend, reaching 26th in July, indicating a potential threat to DOJA's market position. Additionally, 3Saints maintained a stronger presence, consistently ranking higher than DOJA. These insights suggest that while DOJA has managed to hold its ground, it faces increasing pressure from both fluctuating and steadily rising competitors, highlighting the need for strategic marketing and product differentiation to improve its rank and sales in the coming months.
Notable Products
In August 2024, Black Rose Royale (7g) from DOJA maintained its top position in the Flower category with a notable sales figure of 2569 units, a significant increase from previous months. The Okanagan Grown - Ultra Sour Pre-Roll 3-Pack (1.5g) climbed to the second position in the Pre-Roll category, recovering from a drop in June. Raspberry Sorbet Cured Resin Disposable (1g) consistently held the third rank in the Vapor Pens category, showing steady growth in sales. Orange Triangle Cookies (3.5g) made an impressive entry directly to the fourth rank in the Flower category. Lastly, Tropical Guava Cured Resin Disposable (1g) debuted at the fifth position in the Vapor Pens category, indicating strong performance for a new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
