.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DOJA's performance across various states and categories reveals a mixed bag of results, with notable fluctuations in rankings throughout the months. In Arizona, DOJA's Flower category saw a slight improvement in August 2024, climbing from the 71st rank in July to the 63rd rank, before slipping back to 70th in September. This indicates a volatile presence in the market, which may be an area for strategic focus. Meanwhile, in British Columbia, the Flower category experienced a decline from the 31st position in June and July to the 49th position by September, suggesting a potential challenge in maintaining market share in this region. Notably, DOJA's Pre-Roll category in British Columbia entered the top 100 rankings only in August, indicating an emerging presence but also highlighting the need for further efforts to gain traction.
In Saskatchewan, DOJA's Flower category showed a promising upward trajectory, entering the top 30 in August at 24th and climbing slightly to 22nd by September. This upward momentum could signal successful strategies or consumer preferences aligning with DOJA's offerings in the region. Conversely, in Washington, the Vapor Pens category saw a significant improvement, moving from outside the top 100 in July to 78th by September, reflecting a positive shift in consumer interest or market penetration. However, in Alberta, DOJA's absence from the top 30 in any category suggests a need for enhanced market strategies to gain visibility and improve sales performance.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, DOJA has shown a promising upward trajectory in recent months. Despite not being in the top 20 brands in June and July 2024, DOJA climbed to rank 24 in August and further improved to rank 22 by September. This upward movement indicates a positive trend in sales performance, with a notable increase from August to September. In comparison, Big Bag O' Buds experienced fluctuations, peaking at rank 8 in August before dropping to rank 20 in September, suggesting a more volatile market presence. Meanwhile, Tribal maintained a consistent presence, ranking 23 in both August and September, slightly ahead of DOJA. 3Saints and Elevator also demonstrated variability, with Elevator dropping from rank 5 in June to 21 in September, highlighting potential challenges in sustaining high sales. These insights suggest that while DOJA is on an upward trend, it faces stiff competition from brands like Big Bag O' Buds and Tribal, which have shown strong sales performances at different points in time.
Notable Products
In September 2024, the top-performing product from DOJA was Ultra Sour Bubble Hash Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, achieving the number one rank with notable sales of 2095 units. This product improved significantly from its previous rank of third place in August. Okanagan Grown - Ultra Sour Pre-Roll 3-Pack (1.5g) maintained its strong performance, holding steady in second place for two consecutive months. Dream (3.5g) in the Flower category debuted in third place, indicating a strong market entry. Meanwhile, Orange Triangle Cookies (3.5g) climbed to fourth place from fifth, and Raspberry Sorbet Cured Resin Disposable (1g) slipped to fifth place from its previous fourth place ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
