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Aug-2024
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Overview
Market Insights Snapshot
DomPen's performance across various states and categories has shown a mix of upward and downward trends. In Alberta, DomPen's presence in the Pre-Roll category has been relatively stable, though it did not make it into the top 30 rankings for July and August 2024. This could indicate a potential area for improvement. On the other hand, their performance in the Vapor Pens category in Alberta has seen a decline, with rankings dropping from 40th in May to 59th in July. This downward trend is worth noting, especially considering the significant drop in sales from May's $67,944 to July's $18,009.
In California, DomPen's rank in the Vapor Pens category has fluctuated, starting at 81st in May, dropping out of the top 30 in July, and then reappearing at 92nd in August. This inconsistency might suggest challenges in maintaining a steady market presence. Meanwhile, in Massachusetts, DomPen has shown a positive trend in the Vapor Pens category, maintaining a steady rank of 57th in both July and August. Notably, in New York, DomPen has steadily climbed the rankings in the Vapor Pens category, reaching 29th in August, which is a significant improvement from its 44th position in May. This upward trajectory in New York highlights a growing acceptance and popularity of DomPen's products in the state.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, DomPen has shown notable improvement in its market position over the summer of 2024. Starting from a rank of 44 in May, DomPen climbed to 29 by August, indicating a significant upward trend. This rise is particularly impressive when compared to competitors like Bloom, which fluctuated and ultimately dropped to 31, and Olio, which saw a decline from 20 to 30. Meanwhile, Nanticoke maintained a relatively stable position around the mid-20s, and Gezoont also showed an upward trend, ending at rank 28 in August. DomPen's consistent improvement in rank suggests a positive reception from consumers, potentially driven by effective marketing strategies or product enhancements, which could lead to increased sales momentum in the coming months.
Notable Products
For Aug-2024, the top-performing product from DomPen is California Citrus Live Resin Disposable (0.5g) in the Vapor Pens category, securing the number one rank with sales of 915 units. Midnight Berry Live Resin Disposable (1g) follows closely, ranking second, a drop from its first position in Jul-2024. California Citrus Live Resin Disposable (1g) maintains its third-place ranking from the previous month. California Citrus Live Resin Cartridge (1g) is in fourth place, showing a consistent ranking since Jun-2024. Classic - Midnight Berry Live Resin Cartridge (1g) enters the top five for the first time, indicating a positive trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
