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Oct-2024
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Overview
Market Insights Snapshot
Don Primo has shown a dynamic performance across various states and categories, with notable movements in the Beverage category within California. In this state, Don Primo maintained a steady presence throughout the months, starting in July 2024 with a rank of 24th, slightly improving to 21st in September, and then seeing a minor drop to 23rd in October. This fluctuation suggests that while Don Primo is able to maintain a consistent market presence, there is still room for growth to achieve a more dominant position. The sales figures reflect these ranking movements, with a significant increase in September before a decrease in October, indicating potential seasonal influences or market competition impacting their performance.
While Don Primo's performance in California provides insight into their market strategy, it is also important to note the absence of the brand in the top 30 rankings in other states and categories during these months. This could be seen as an area of concern, suggesting that the brand's reach and influence might be limited outside of California, or perhaps that they are focusing their efforts more intensively in this key market. The lack of presence in other regions might also indicate untapped potential or the need for strategic adjustments to expand their footprint. Understanding these dynamics can provide a clearer picture of Don Primo's overall market positioning and potential future directions.
Competitive Landscape
In the competitive landscape of cannabis beverages in California, Don Primo has shown a fluctuating performance in the rankings over the past few months. While Don Primo managed to climb to the 21st position in September 2024, it slipped back to 23rd in October. This volatility is indicative of a competitive market where brands like Tonik and Treesap have also experienced inconsistent rankings, with Tonik missing from the top 20 in July and September, and Treesap only appearing in the rankings from September onwards. Meanwhile, Artet has seen a consistent decline, dropping from 18th in July to 24th in October, which could suggest a potential opportunity for Don Primo to capitalize on Artet's downward trend. Despite these fluctuations, Don Primo's sales saw a notable peak in September, indicating a potential for growth if the brand can stabilize its market position amidst the shifting dynamics of its competitors.
Notable Products
In October 2024, White Widow Infused Pre-Roll (1.25g) maintained its top position in the Pre-Roll category with sales reaching 9,490 units, despite a slight drop from previous months. Black Cherry Lemonade (100mg THC, 12oz) climbed to the second position overall, showing a consistent upward trend since July. Black Widow Infused Pre-Roll (1.25g) secured the third rank, improving from its previous fourth position in September. Arnold Bomber Tea & Lemonade (200mg) re-entered the rankings at fourth, marking a notable comeback after being unranked in September. Pink Lemonade (100mg) rounded out the top five, experiencing a drop from its second-place position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
