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Aug-2024
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Overview
Market Insights Snapshot
Don Primo's performance in California has shown varied results across different product categories. In the Beverage category, the brand experienced a slight decline in rankings, moving from 16th place in May 2024 to 23rd place by August 2024. This drop is reflected in their sales, which decreased from $50,487 in May to $12,278 in August. Similarly, in the Tincture & Sublingual category, Don Primo fell out of the top 30 rankings after June 2024, indicating a significant decline in market presence. However, their Pre-Roll category performance has been particularly concerning, as they were not in the top 30 rankings for July and August 2024, suggesting a potential need for strategic adjustments.
When examining the overall trend, it is evident that Don Primo's market share has been dwindling in California. The most notable decline is seen in the Beverage category, where sales dropped drastically over the four-month period. Despite these challenges, the brand's initial strong presence in the Pre-Roll and Tincture & Sublingual categories earlier in the year indicates potential areas for recovery if they can address the factors leading to their decline. Their absence from the top 30 rankings in multiple categories towards the latter part of the observed period highlights the urgency for a robust strategy to regain market traction.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Don Primo has experienced a notable decline in its ranking and sales over the past few months. Starting from a rank of 16th in May 2024, Don Primo has seen a steady drop, reaching 23rd by August 2024. This downward trend is mirrored in its sales figures, which fell significantly from 50,487 units in May to just 12,278 units in August. In contrast, competitors like Drink Loud have shown more stability, maintaining a rank around 21st and achieving relatively consistent sales. Additionally, Olala and Treesap have entered the top 25, indicating increased competition. The absence of Tonik in the rankings for June and July suggests volatility, but their re-entry in August at 22nd highlights the dynamic nature of this market. These shifts underscore the importance for Don Primo to reassess its strategies to regain market share and improve sales performance.
Notable Products
In August 2024, the top-performing product from Don Primo was White Widow Infused Pre-Roll (1.25g), maintaining its rank at number one despite a decline in sales to 9967 units. Classic Lemonade (100mg) surged to the second spot with notable sales of 5303 units, showing a significant improvement from its fourth position in May and June. Arnold Bomber Tea & Lemonade (200mg) debuted strongly at the third rank. Black Cherry Lemonade (100mg THC,12oz) climbed to fourth place, indicating steady performance. Black Widow Infused Pre-Roll (1.25g) dropped to fifth, showing a decrease in rank and sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
