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Dec-2024
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Overview
Market Insights Snapshot
In the state of California, Don Primo has experienced fluctuations in its performance within the Beverage category. Notably, the brand was ranked 21st in both September and December of 2024, indicating a return to its earlier position after a slight dip to 24th in October. However, the absence of a ranking in November suggests that Don Primo fell out of the top 30 brands during that month, which may highlight a period of underperformance or increased competition. Despite these variances, the brand's sales figures show a recovery in December, aligning with its regained position in the rankings.
While the data provides insights into Don Primo's performance in California, it is important to consider broader trends across other states and categories to fully understand the brand's market dynamics. The fluctuation in rankings and the absence from the top 30 in November could be indicative of strategic shifts or external market pressures. Observing how Don Primo navigates these challenges in different regions and product categories can offer a deeper understanding of its overall market strategy and resilience. For a more comprehensive analysis, examining additional states and categories would be beneficial.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Don Primo has experienced fluctuations in its ranking and sales over the past few months. Notably, Don Primo's rank fell from 21st in September 2024 to 24th in October, and it was not in the top 20 in November, before rebounding back to 21st in December. This indicates a volatile performance compared to competitors like Kikoko, which maintained a steady 19th rank throughout the same period, and Tonik, which improved its position from 23rd in September to consistently holding the 20th rank from October to December. Despite the fluctuations, Don Primo's sales showed resilience with a slight recovery in December, although they remain lower than both Kikoko and Tonik. The consistent performance of these competitors highlights the challenges Don Primo faces in gaining a stable foothold in the market, suggesting a need for strategic adjustments to enhance its competitive edge.
Notable Products
In December 2024, White Widow Infused Pre-Roll (1.25g) maintained its position as the top-performing product for Don Primo, with impressive sales reaching 9,725 units. Pink Lemonade (100mg) rose to the second position from its previous third rank in November, showing a significant recovery in sales. Black Cherry Lemonade (100mg THC, 12oz) held the third spot, despite experiencing fluctuations in rank over the past months. Classic Lemonade (100mg) reappeared in the rankings at fourth place, having been absent in October and November. Meanwhile, Black Widow Infused Pre-Roll (1.25g) remained steady at fifth, after a brief rise to second place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
