Doob

In the competitive landscape of the Pre-Roll category in Michigan, Doob has shown a notable performance trajectory, albeit with fluctuations in its ranking. Initially positioned at 34th in November 2023, Doob improved its standing to 22nd by January 2024, before slightly dropping to 30th in February 2024. This fluctuation in rank is indicative of the highly competitive nature of the market and Doob's resilience amidst this. Competitors such as Franklin Fields and Doobies have also experienced shifts in their rankings, with Franklin Fields peaking at 19th in December 2023 before falling to 28th in February 2024, and Doobies moving from 36th to 29th in the same period, showing a more positive trajectory in the latter months. Notably, Play Cannabis, despite not being ranked in November 2023, surged to 31st by February 2024, highlighting the dynamic nature of consumer preferences and the potential for rapid changes in brand standings. Doob's sales trends, while showing an initial increase, faced a decline in February 2024, suggesting the need for strategic adjustments to maintain its competitive edge in this volatile market.

In February 2024, the top-selling product from Doob was the Bee Cookie Pre-Roll (1g) in the Pre-Roll category, securing the first rank with impressive sales of 10,576 units. Following closely, the Motor Breath 15 Pre-Roll (1g) took the second spot, showcasing a notable jump from its fourth position in January. The Rocky Mountain Fire Pre-Roll (1g) landed the third rank, indicating a fluctuation in its sales performance over the past months but still maintaining a strong presence. Sour OG Pre-Roll (1g) and Frosted Cake Pre-Roll (1g) rounded out the top five, securing the fourth and fifth ranks respectively, with the former making a significant leap from its previous fifth position in January. This month's rankings reveal a dynamic competition among Doob's Pre-Roll products, with significant shifts indicating changing consumer preferences.