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Nov-2024
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Overview
Market Insights Snapshot
Dope Dope has shown a notable upward trajectory in the Flower category within Nevada. Starting from a rank of 57 in August 2024, the brand has ascended to the 24th position by November 2024. This consistent improvement highlights a strong market presence and increasing consumer preference in the state. The brand's sales figures in Nevada have also mirrored this trend, with a significant increase from August to November. However, it's important to note that despite this positive movement in Nevada, Dope Dope was not ranked in the top 30 brands in other states or provinces for the Flower category, indicating potential areas for growth and expansion.
While the Flower category in Nevada has been a success story for Dope Dope, the absence of rankings in other states and categories suggests a more localized success. This could imply that the brand's strategies or product offerings are particularly resonant with the Nevada market, or it might reflect a strategic focus on this region. The lack of top-30 rankings elsewhere might be seen as a gap, but it also presents an opportunity for Dope Dope to analyze and potentially replicate its Nevada strategy in other markets. The brand's performance in Nevada could serve as a blueprint for future expansion efforts in similar markets.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Dope Dope has shown a remarkable upward trajectory in rankings over the past few months, moving from a rank of 57 in August 2024 to 24 by November 2024. This consistent climb indicates a strengthening market position, likely driven by strategic marketing and product offerings. In comparison, Super Good experienced a slight decline from 20 to 26 over the same period, suggesting potential challenges in maintaining its market share. Meanwhile, Superior (NV) saw fluctuations, peaking at rank 16 in September before dropping to 22 in November, which may reflect volatility in consumer preferences or supply issues. Notably, Cali Traditional made a significant leap from being outside the top 20 in October to rank 23 in November, indicating a potential resurgence or successful promotional efforts. As Dope Dope continues to rise, understanding these competitive dynamics can provide valuable insights for strategic planning and market positioning.
Notable Products
In November 2024, Black Ice Pre-Roll 2-Pack (1g) emerged as the top-performing product for Dope Dope, climbing from a rank of 2 in October to secure the number 1 spot with sales reaching 1328 units. 5 Alive (7g) witnessed a significant rise, moving from no rank in October to 2nd place in November, indicating a strong performance with 891 units sold. Citrus Tsunami (7g) maintained its 3rd position from October to November, showcasing consistent demand. Runtz (7g), previously the top product in October, fell to 4th place in November, with a decrease in sales to 715 units. Notably, Zelly's Gift (7g) entered the top 5 in November, marking its debut in the rankings with a 5th place finish.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
