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Nov-2024
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Overview
Market Insights Snapshot
In Alberta, Dosecann has demonstrated a fluctuating performance across its product categories. In the Capsules category, the brand maintained a stable presence with rankings between 7th and 10th place from August to November 2024, indicating a slight dip in October followed by a recovery in November. Meanwhile, in the Oil category, Dosecann showed a more volatile ranking, peaking at 7th place in October before dropping back to 9th in November. This fluctuation could point to changing consumer preferences or competitive pressures within the Alberta market. In British Columbia, Dosecann's performance in Capsules remained relatively strong, although it slipped from 5th to 7th place by November. However, their Topical category remained consistently in 4th place throughout the period, suggesting a strong foothold in this product line.
Turning to Ontario, Dosecann has shown consistency in the Topical category, holding steady at 4th place from August through November. This stability indicates a solid consumer base for their topicals in the province. In contrast, the Vapor Pens category tells a different story, where Dosecann was not ranked in the top 30 by November, suggesting potential challenges or increased competition in this segment. In Saskatchewan, Dosecann's Capsules have shown a strong performance, achieving a 3rd place ranking in September and maintaining a top 4 position through November. However, the brand's presence in the Oil category seems to have waned, as they were not ranked after August. This could indicate a strategic shift or market dynamics affecting their oil products in Saskatchewan.
Competitive Landscape
In the Ontario capsules market, Dosecann has experienced a relatively stable yet slightly declining position over the past few months, maintaining its rank at 7th in August and September 2024, before dropping to 8th in October and November. This shift is notable when compared to competitors like Indiva, which has shown a consistent upward trajectory, climbing from 9th in August to 6th by November. Meanwhile, Vortex Cannabis Inc. initially improved its rank from 5th to 4th but saw a decline to 7th in November, indicating potential volatility. Stigma Grow and C Minor have maintained lower positions, with Stigma Grow consistently ranking 9th and C Minor dropping from 8th to 10th. These dynamics suggest that while Dosecann remains a strong contender, it faces increasing competition from brands like Indiva, which could impact its market share and necessitate strategic adjustments to regain momentum.
Notable Products
In November 2024, Dosecann's top-performing product was CBD 50 Capsules 30-Pack (1500mg CBD) in the Capsules category, maintaining its consistent top rank from August to November with sales of 3327 units. The CBD Oil (30ml) in the Oil category held the second rank, consistent with its performance in October, despite a slight decrease in sales figures. CBD/THC Daily Relief Cream (1200mg CBD, 40mg THC, 60ml) in the Topical category also maintained its third position from October, although its sales dropped to 1204 units. CBD Capsules 30-Pack (750mg CBD) continued to rank fourth across these months with stable sales figures. Notably, the CBD 50 Softgels 30-Pack (1500mg CBD) debuted at the fifth position in November, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
