Oct-2024
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Dosecann's performance has been notably varied across different provinces and product categories. In Alberta, Dosecann exhibited a mixed performance with its Capsules ranking dropping from 7th to 10th place from August to October 2024, while its Oil category showed an impressive upward trajectory, moving from 9th to 6th place over the same period. This indicates a growing consumer preference for Dosecann's oil products in Alberta, contrasting with a waning interest in their Capsules. Meanwhile, in British Columbia, the brand maintained a stable position in the Topical category, consistently ranking 4th from August to October, suggesting a strong foothold in this segment. However, the Capsules category in British Columbia saw no change in rank, remaining at 5th, but experienced a noticeable decline in sales volume.
In Ontario, Dosecann's Capsules category experienced a slight decline in rank, moving from 6th in July to 8th in October, though it still maintained a robust sales volume. The Topical category remained stable at 4th place throughout the observed months, indicating consistent consumer demand. Notably, Dosecann's Vapor Pens in Ontario ranked outside the top 30 brands, highlighting a significant challenge in strengthening their market presence within this category. In Saskatchewan, Dosecann's performance was variable, with the Capsules category re-entering the rankings in October after missing out in August, suggesting some volatility in consumer interest. The Oil category, however, was absent from the rankings in September and October, indicating potential issues in maintaining its market position within this segment.
Competitive Landscape
In the Ontario capsules market, Dosecann has experienced a slight decline in its ranking over the past few months, moving from 6th place in July 2024 to 8th place by October 2024. Despite this drop in rank, Dosecann's sales figures show a generally stable performance, with a peak in September 2024. This suggests that while other brands may have gained ground, Dosecann has maintained a strong sales presence. Notably, Emprise Canada consistently held the 6th position, indicating a robust competitive edge with higher sales figures each month. Meanwhile, Indiva and Stigma Grow have shown fluctuations in their rankings, with Indiva returning to its July rank by October and Stigma Grow improving slightly. These dynamics highlight the competitive pressures Dosecann faces, particularly from brands like Emprise Canada, which have managed to sustain or improve their market positions.
Notable Products
In October 2024, the top-performing product from Dosecann was CBD 50 Capsules 30-Pack (1500mg CBD), maintaining its first-place rank consistently from July through October, despite a slight decrease in sales to 3131 units. CBD Oil (30ml) rose to second place, showing a significant increase in sales, reaching 1796 units, compared to its third-place rank in September. The CBD/THC Daily Relief Cream (1200mg CBD, 40mg THC, 60ml) held steady in third place, with sales remaining relatively stable through the months. CBD Capsules 30-Pack (750mg CBD) consistently ranked fourth, indicating steady demand for this product. Lastly, the CBD:THC 25:1 Oil (30ml) entered the rankings in October, securing the fifth position, suggesting a growing interest in balanced cannabinoid oil products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.