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Jan-2025
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Overview
Market Insights Snapshot
Dougie has shown a promising upward trajectory in the Pre-Roll category within the state of Oregon. Starting from a rank of 33 in October 2024, Dougie improved to the 26th position by January 2025. This consistent climb in rankings indicates a strengthening presence in the market, suggesting that their strategies in this category are resonating well with consumers. Sales figures support this trend, with a notable increase from October to December, although there was a slight dip in January. The brand's ability to break into the top 30 in December marks a significant milestone, reflecting its growing popularity and market penetration in Oregon's competitive Pre-Roll segment.
While Dougie's performance in Oregon's Pre-Roll category is noteworthy, the brand's absence from the top 30 in other states and categories suggests there are areas for potential growth and expansion. The lack of presence in additional markets could be seen as a strategic opportunity for Dougie to explore and capture new consumer bases. This absence also highlights the competitive nature of the cannabis industry, where maintaining and improving rankings requires continuous innovation and market adaptation. Dougie's current trajectory in Oregon could serve as a model for potential strategies in other regions, should they choose to expand their footprint beyond their current state.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Dougie has demonstrated a consistent upward trajectory in rank from October 2024 to January 2025, moving from 33rd to 26th place. This positive trend is indicative of a steady increase in brand visibility and consumer preference. Notably, SugarTop Buddery and Derby's Farm have experienced fluctuations in their rankings, with Derby's Farm dropping from 13th to 25th, which may present an opportunity for Dougie to capture more market share. Meanwhile, Altered Alchemy and Focus North have shown variable performance, with Focus North making a notable jump to 27th in January 2025. Dougie's sales figures have remained relatively stable, with a slight increase in December 2024, suggesting a solid customer base and potential for further growth amidst the competitive dynamics in Oregon's market.
Notable Products
In January 2025, Dougie's top-performing product was Lemon Haze Infused Blunt (1g) in the Pre-Roll category, achieving the highest sales with 1,563 units sold. Super Silver Haze Infused Blunt (1g) followed as the second best-seller, marking its debut in the rankings. Guava Wreck Infused Blunt (2g) dropped from the second spot in December 2024 to third place in January 2025. Sweet Tooth Infused Pre-Roll (1.25g) and Purple Punch Infused Pre-Roll (1g) rounded out the top five, both maintaining their positions as fourth and fifth respectively. This shift highlights a consistent preference for infused blunts within Dougie's product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
