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Oct-2024
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Overview
Market Insights Snapshot
Dr. Jolly's has shown varied performance across different product categories in Oregon. Concentrates have been a stronghold for the brand, maintaining a rank within the top 10 throughout the months from July to October 2024, despite a slight dip in September. This category's consistent presence in the top tier suggests a solid consumer base and competitive product offerings. On the other hand, Dr. Jolly's performance in the Vapor Pens category has seen a gradual decline, slipping from 19th place in July to 25th in October. This downward trend may indicate increasing competition or shifting consumer preferences in this segment.
In the Pre-Roll category, Dr. Jolly's has made notable progress, climbing from a rank of 56 in July to 45 in October. This improvement could hint at successful marketing strategies or product innovations resonating with consumers. Meanwhile, the Tincture & Sublingual category has seen a positive trajectory, with Dr. Jolly's advancing from the 9th position in July to 5th by October, reflecting growing popularity or enhanced distribution channels. The absence of Dr. Jolly's in the top 30 for some categories could be viewed as a challenge, but it also underscores potential areas for growth and expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Dr. Jolly's has experienced a notable decline in its rankings, dropping from 19th in July 2024 to 25th by October 2024. This downward trend in rank is mirrored by a decrease in sales, suggesting a loss of market share. Meanwhile, PRUF Cultivar / PRŪF Cultivar has shown resilience, maintaining a relatively stable position and even surpassing Dr. Jolly's in October. Culture Farms has demonstrated significant growth, climbing from 39th in July to 24th in October, indicating a strong upward trajectory that could pose a threat to Dr. Jolly's if the trend continues. Kaprikorn has also shown improvement, moving up to 27th place, while Orchid Essentials remains a consistent competitor, though not within the top 20. These shifts suggest that Dr. Jolly's may need to reassess its strategies to regain its competitive edge in the Oregon vapor pen market.
Notable Products
In October 2024, the top-performing product for Dr. Jolly's was the Modified Mojito Diamond J Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous month with sales reaching 2,169 units. Following closely, the Strawberry Sunshine Diamond Infused Pre-Roll (1g) climbed to the second spot from third, showing a significant increase in popularity. The Dolato Breath Diamond Infused Pre-Roll (1g) dropped one position to third place, indicating a slight decline in its sales momentum. A new entrant to the top five is the Mango Tango Live Resin Cartridge (1g) in the Vapor Pens category, debuting at fourth place. Lastly, the Midnight Chill FECO (1g) in the Concentrates category secured the fifth position, marking its presence among the top sellers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
