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Sep-2024
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Overview
Market Insights Snapshot
Dr. Jolly's has shown a consistent presence in the Oregon market, particularly in the Concentrates category, where it maintained a strong position, starting at rank 2 in June 2024 and gradually moving to rank 4 by September 2024. Despite a slight decline in sales from June to September, Dr. Jolly's remains a key player in this category. In contrast, their performance in the Pre-Roll category appears to be less stable, as evidenced by their fluctuating rankings, starting at 59 in June and dropping to 83 by September. This volatility could indicate challenges in maintaining market share or shifting consumer preferences within this segment.
In the Tincture & Sublingual category, Dr. Jolly's showed a promising upward trend, improving from rank 9 in July to 5 in August, before settling at 7 in September. This suggests a potential growth opportunity in this category within the Oregon market. Meanwhile, the Vapor Pens category saw Dr. Jolly's maintain a steady presence, although with a slight downward drift from rank 23 to 26 over the four months. The consistent ranking in this category, despite some fluctuations in sales figures, points to a stable demand for their products. The absence of Dr. Jolly's from the top 30 in certain categories in some months should be noted, as it highlights areas where the brand might not be as competitive or where market dynamics are shifting against them.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Dr. Jolly's has experienced a notable shift in its ranking from June to September 2024. Initially holding a strong position at rank 2 in June and July, Dr. Jolly's saw a decline to rank 3 in August and further to rank 4 in September. This downward trend coincides with the rise of Bobsled Extracts, which improved from rank 5 in June to a leading position at rank 2 by September, and Red Eye Extracts (OR), which climbed from rank 8 in June to rank 3 in September. Meanwhile, Echo Electuary and Sessions Cannabis Extract have shown fluctuating performances, with Echo Electuary dropping out of the top 10 in August and Sessions Cannabis Extract making a significant leap from rank 17 in June to rank 5 in September. These shifts highlight a dynamic market where Dr. Jolly's faces increasing competition, necessitating strategic adjustments to regain its higher ranking and bolster sales performance.
Notable Products
In September 2024, Dragon Tail Cured Resin Cartridge (1g) emerged as the top-performing product for Dr. Jolly's, leading the Vapor Pens category with a significant sales figure of 956 units. Jolly Sticks - Garlic Glue Live Resin Cartridge (1g) climbed to the second position, showing an impressive increase from its fifth-place ranking in August, with sales reaching 934 units. Crescendo Diamond Infused Pre-Roll (1g) maintained a strong presence in the Pre-Roll category, advancing from fourth to third place, though its sales slightly decreased to 909 units from the previous month. Sweet Mintz Live Resin Cartridge (1g) entered the rankings at fourth place in the Vapor Pens category. Meanwhile, Jolly Sticks - Platinum Ape Live Resin Cartridge (1g) secured the fifth position, rounding out the top five for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
