Jan-2025
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Overview
Market Insights Snapshot
Dr. Jolly's has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand maintained a strong presence, although it experienced a slight decline in rankings from 10th in October 2024 to 15th by January 2025. This trend suggests a gradual decrease in sales, aligning with the observed drop from $189,223 to $116,937 over the same period. In the Pre-Roll category, Dr. Jolly's struggled to break into the top 30, with rankings consistently outside this range, peaking at 53rd in October 2024 and dropping further to 63rd by January 2025, indicating a challenging market position for this product line.
In the Tincture & Sublingual category, Dr. Jolly's started strong with a 5th place ranking in October 2024 but saw a decline to 11th by December, eventually dropping out of the top 30 by January 2025. This indicates a significant reduction in market share, possibly due to declining consumer interest or increased competition. Meanwhile, the Vapor Pens category saw Dr. Jolly's maintaining a consistent mid-level position, starting at 26th in October and ending at 40th by January. This shift suggests a decrease in demand or market competition intensifying, reflected by the sales figures which decreased from $201,509 to $98,160 over the same timeframe.
Competitive Landscape
In the Oregon concentrates market, Dr. Jolly's experienced a notable decline in its ranking from October 2024 to January 2025, dropping from 10th to 15th place. This shift is particularly significant when compared to competitors like Concrete Jungle, which improved its rank from outside the top 20 to 16th place, and Private Stash, which maintained a steady position around 14th place. Meanwhile, Sessions Cannabis Extract showed a positive trajectory, climbing to 13th place by January 2025. Dr. Jolly's sales figures also reflect this downward trend, with a consistent decrease over the months, contrasting with the upward sales momentum seen by Concrete Jungle and Sessions Supply Co.. This competitive landscape suggests that Dr. Jolly's may need to reassess its market strategies to regain its position and counteract the rising competition in the Oregon concentrates category.
Notable Products
In January 2025, the top-performing product for Dr. Jolly's was the Modified Mojito Diamond J Infused Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one rank from October 2024 with sales reaching 1,093 units. The Apricot Sundae Sugar Wax (1g) emerged as a strong contender in the Concentrates category, securing the second spot without prior rankings in previous months. The Cherry Cobbler Sugar Wax (1g) followed closely in third place, also debuting in the rankings. The Dolato Breath Diamond Infused Pre-Roll (1g) dropped to fourth position from its peak in December 2024 when it was ranked first. Meanwhile, the Strawberry Sunshine Diamond Infused Pre-Roll (1g) fell to fifth place, marking a consistent descent from its top position in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.