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Nov-2024
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Overview
Market Insights Snapshot
Dr. Jolly's has demonstrated a mixed performance in the state of Oregon across various product categories. In the Concentrates category, the brand has shown some fluctuations, moving from a rank of 6 in August 2024 to 8 in November 2024. This indicates a slight decline in their positioning, although they have consistently remained within the top 10. In contrast, the Vapor Pens category presents a more stable picture, with Dr. Jolly's maintaining a rank around the mid-20s, suggesting a steady but less dominant presence in this segment. The sales figures for Vapor Pens also reflect a gradual decline from August to November, which might warrant strategic adjustments to regain momentum.
In terms of Pre-Rolls, Dr. Jolly's has struggled to break into the top 30, with ranks ranging from 50 to 64 over the months in question. This indicates a significant challenge in gaining traction in this competitive category. On the other hand, the Tincture & Sublingual category shows a promising trend, with the brand achieving a rank of 6 in October before dropping to 11 in November. This brief peak suggests potential for growth if the brand can capitalize on whatever factors drove the October success. Overall, while Dr. Jolly's holds a strong position in some categories, there is room for improvement and strategic focus, particularly in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Dr. Jolly's has experienced a noticeable decline in rank, slipping from 21st in August 2024 to 25th by November 2024. This downward trend in ranking is mirrored by a consistent decrease in sales over the same period. Notably, Piff Stixs, which maintained a higher rank than Dr. Jolly's throughout these months, also saw a decline but remained more resilient in sales figures. Meanwhile, PRUF Cultivar showed a fluctuating yet competitive presence, overtaking Dr. Jolly's in October 2024. Although Orchid Essentials and Kaprikorn remained behind Dr. Jolly's in terms of rank, they are closing the gap, indicating a highly competitive environment where maintaining market share is increasingly challenging for Dr. Jolly's.
Notable Products
For November 2024, the top-performing product from Dr. Jolly's is the Strawberry Sunshine Diamond Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with sales reaching 1581. The Miracle Mac Live Resin Distillate Cartridge (1g) in the Vapor Pens category debuted at the second rank, showcasing its strong market entry. Jolly Sticks - Super Lemon Sorbet Live Resin Cartridge (1g) also in Vapor Pens, secured the third position, marking its presence as a notable contender. The Dolato Breath Diamond Infused Pre-Roll (1g) experienced a slight decline, moving from the third rank in October to the fourth in November. Blue Dream Sugar Wax (1g) in Concentrates maintained a steady presence, holding the fifth spot in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
