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Dec-2024
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Overview
Market Insights Snapshot
Dragonfly Cannabis has demonstrated notable consistency in the Michigan market, particularly within the Pre-Roll category. Over the last four months of 2024, the brand maintained a strong position, consistently ranking 4th from October to December after a slight dip from 3rd place in September. This indicates a stable demand for their Pre-Roll products, though there was a noticeable decline in sales from September to November, with a small recovery in December. Such stability in rankings amidst fluctuating sales suggests effective brand loyalty and market presence in this category.
In contrast, Dragonfly Cannabis's performance in the Vapor Pens category in Michigan reveals a more volatile scenario. The brand hovered around the lower end of the top 30, with rankings slipping from 21st in October to 25th by December. This downward trend, coupled with a decrease in sales during the same period, highlights potential challenges in maintaining competitiveness within the Vapor Pens market. The absence of a top 30 ranking in some months could indicate increasing competition or shifts in consumer preferences that Dragonfly Cannabis may need to address to regain ground in this category.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Dragonfly Cannabis has maintained a consistent position, ranking fourth from October to December 2024, after a slight dip from third place in September. This stability in rank, despite a decrease in sales from September to November, indicates a resilient market presence. However, Dragonfly Cannabis faces stiff competition from Goodlyfe Farms, which overtook it in October and maintained the third position through December, showcasing stronger sales growth. Meanwhile, STIIIZY is gradually climbing the ranks, moving from eighth to sixth, indicating a potential future threat if this upward trend continues. The dominant player, Cali-Blaze, consistently holds the second position with significantly higher sales, underscoring the competitive pressure Dragonfly Cannabis faces in maintaining its market share. As Dragonfly Cannabis strategizes for the future, understanding these dynamics and the performance of competitors will be crucial for sustaining and enhancing its market position.
Notable Products
In December 2024, SFV Sunset Pre-Roll (1g) emerged as the top-performing product for Dragonfly Cannabis, maintaining its number one rank from October and showing significant sales growth to $75,938. Sour Lemons Pre-Roll (1g) entered the rankings for the first time, securing the second position. Strawberry Kiwi Infused Pre-Roll (1.25g) improved its standing from fourth place in November to third in December, indicating steady sales momentum. Super Yuzu Pre-Roll (1g) debuted in the rankings at fourth place, while Ouzo Pre-Roll (1g) followed closely at fifth. The December rankings highlight a dynamic shift with new entries impacting the top positions, showcasing a diverse range of popular pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
