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Oct-2024
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Overview
Market Insights Snapshot
Dragonfly Cannabis has shown a notable presence in the Michigan market, particularly in the Pre-Roll category where it consistently maintained a top-five ranking from July through October 2024. This consistent performance in the Pre-Roll category indicates a strong foothold and consumer preference for their products in this segment. Conversely, in the Flower category, Dragonfly Cannabis did not make it into the top 30 brands, highlighting a potential area for growth or reevaluation of their strategy in this category. Their Vapor Pens category performance is noteworthy as well, showing an upward trend from 26th to 19th place over the same period, suggesting an increasing acceptance or preference among consumers.
Despite the lack of a top 30 ranking in the Flower category, the brand's overall sales in Michigan demonstrate robust activity, particularly with Pre-Rolls, which suggests that Dragonfly Cannabis is effectively leveraging its strengths in certain product categories. The movement in the Vapor Pens category, with an improvement in ranking over several months, could signal a strategic focus or successful marketing efforts in this area. This directional growth in Vapor Pens, coupled with their strong Pre-Roll sales, positions Dragonfly Cannabis as a brand with potential to expand its influence further within the state, especially if they address their performance in the Flower category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Dragonfly Cannabis has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 6th in July 2024, Dragonfly Cannabis improved to 4th place in both August and September, before slightly dropping to 5th in October. This movement reflects a dynamic market where Dragonfly Cannabis is consistently competing with strong brands like Goodlyfe Farms, which maintained a steady 3rd place ranking throughout the period. Meanwhile, Distro 10 showed variability, moving from 4th to 6th and back to 4th, indicating a competitive tussle for the top spots. Despite these shifts, Dragonfly Cannabis has managed to sustain robust sales figures, though slightly lower than its peak in August. The brand's ability to maintain a top 5 position amidst such competition highlights its resilience and potential for growth in the Michigan Pre-Roll market.
Notable Products
In October 2024, Dragonfly Cannabis saw SFV Sunset Pre-Roll (1g) reclaim its top position as the leading product, with sales reaching 63,251 units. Cassopolis Kush Pre-Roll (1g) maintained its strong performance, holding steady in second place, despite a notable increase in sales from the previous month. Citrus Sunrise Infused Pre-Roll (1.25g) climbed to third place, showing a consistent upward trend in rankings from fifth place in August and September. Wavy Watermelon Infused Pre-Roll (1.25g) experienced a slight drop, moving from third in September to fifth in October. Strawberry Kiwi Infused Pre-Roll (1.25g) debuted in the rankings at fourth place, indicating a promising new entry in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
