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Nov-2024
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Overview
Market Insights Snapshot
Drink Loud has shown varying performance across different states, with notable achievements in some regions while facing challenges in others. In Missouri, the brand has consistently maintained a strong position in the beverage category, holding the second rank from September to November 2024. This stable high ranking reflects Drink Loud's solid market presence and consumer preference in the state. In contrast, in California, Drink Loud's performance has been less consistent, as it did not make it to the top 30 in November. This absence from the rankings could indicate a need for strategic adjustments to regain traction in this competitive market.
In Massachusetts, Drink Loud has experienced a slight decline, moving from the 13th to the 14th position in November, which suggests a minor dip in consumer demand or increased competition. Meanwhile, Nevada has been a more stable market for Drink Loud, where the brand improved its ranking from fifth to fourth place by October and maintained it through November. This upward trend in Nevada highlights the brand's ability to capture and retain market share effectively. Overall, Drink Loud's performance across states underscores the importance of understanding regional dynamics and consumer preferences to sustain growth and success in the cannabis beverage category.
Competitive Landscape
In the Missouri beverage category, Drink Loud has shown remarkable resilience and growth in recent months, particularly when compared to its competitors. After starting in the eighth position in August 2024, Drink Loud surged to the second rank by September and maintained this position through November. This upward momentum indicates a significant increase in market acceptance and brand strength. In contrast, Keef Cola has consistently held the top spot, suggesting a strong market presence that Drink Loud is challenging. Meanwhile, Ripple (formerly Stillwater Brands) and Major have fluctuated in their rankings, with Ripple dropping from third to fourth place and Major climbing to third. Despite these shifts, Drink Loud's stable second-place ranking highlights its competitive edge and potential for further sales growth in the Missouri market.
Notable Products
In November 2024, the top-performing product for Drink Loud was the Maui Blast Potion Shot (100mg), maintaining its consistent first-place ranking from previous months with sales of 4,614 units. The Chill - THC/CBN 10:1 Kush Berry Shot (100mg THC, 10mg CBN) climbed back to the second position, showing a slight decline in sales compared to October. The Pink Lemonade Live Rosin Potion Shot (100mg) fell to third place after holding the second rank in October, indicating a decrease in sales momentum. The Cucumber Haze Potion Live Rosin Fast Acting Nano Shot (100mg) remained steady at fourth place, with a modest increase in sales figures. Maui Blast Gummies 10-Pack (100mg) consistently held the fifth position throughout the months, reflecting stable but minimal sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
