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Jan-2025
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Overview
Market Insights Snapshot
Drink Loud has shown varied performance across different states, with notable movements in the beverage category rankings. In California, the brand entered the top 30 in October 2024, ranking at 21st, but did not maintain this position in the subsequent months, indicating a potential challenge in sustaining market presence. Conversely, in Illinois, Drink Loud consistently held the 13th position from November 2024 to January 2025, showing stability and a solid foothold in the state's beverage market. Meanwhile, Massachusetts saw an impressive jump from 14th to 9th in December 2024, although the brand slightly dropped to 10th in January 2025, suggesting strong but fluctuating demand.
In Missouri, Drink Loud experienced significant volatility, starting off strong with a 2nd place ranking in October and November 2024, but plummeting to 7th in December before dropping out of the top 30 by January 2025. This dramatic shift could point to market saturation or increased competition. Meanwhile, in Nevada, Drink Loud maintained a steady presence in the top 5, although it experienced a slight decline from 4th to 5th place by January 2025, which may suggest a need for strategic adjustments to regain its earlier momentum. Overall, Drink Loud's performance illustrates a mix of stability and volatility across different markets, highlighting both opportunities and challenges for the brand's growth strategy.
Competitive Landscape
In the Nevada beverage category, Drink Loud has experienced a notable shift in its competitive standing over recent months. Despite maintaining a consistent rank of 4th place from October to December 2024, Drink Loud saw a decline to 5th place by January 2025. This drop coincides with a downward trend in sales, which decreased from November's peak. In contrast, Keef Cola has consistently held a top-three position, even climbing to 2nd place in December, suggesting a strong market presence. Meanwhile, Uncle Arnie's has shown upward momentum, improving from 6th to 4th place by January, potentially contributing to Drink Loud's slip in rank. The competitive landscape indicates that while Drink Loud remains a strong contender, it faces increasing pressure from brands like Uncle Arnie's, which are gaining traction in the Nevada market.
Notable Products
In January 2025, the top-performing product for Drink Loud was the Maui Blast Potion Shot (100mg) in the Beverage category, maintaining its leading position from October and November 2024, despite a slight sales decline to 2899 units. The Chill - THC/CBN 10:1 Kush Berry Shot (100mg THC, 10mg CBN) rose to second place, showing consistent improvement since November 2024. The Pink Lemonade Live Rosin Potion Shot (100mg) dropped to third place after leading in December 2024. The Cucumber Haze Potion Live Rosin Fast Acting Nano Shot (100mg) held steady in fourth place across all months, reflecting stable demand. Notably, the Maui Blast Gummies 10-Pack (100mg) did not rank in January 2025, suggesting a decrease in popularity or production.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
