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Oct-2024
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Overview
Market Insights Snapshot
Drink Loud has shown varied performance across different states, with some notable movements in rankings over the past few months. In California, the brand has maintained a steady presence in the beverage category, fluctuating slightly between ranks 20 and 22. This consistency suggests a stable market position despite a decline in sales from July to September, followed by a recovery in October. Meanwhile, in Massachusetts, Drink Loud has demonstrated a more dynamic performance, climbing from the 17th position in July to an impressive 11th place by September, maintaining this rank into October. This upward trajectory is supported by a steady increase in sales, indicating growing consumer interest in this region.
In Missouri, Drink Loud has consistently performed well, securing the 2nd position in the beverage category for most months, except for a temporary dip to 8th place in August. This strong performance is reflected in their sales figures, which show a significant peak in July and a robust recovery by October. Similarly, in Nevada, the brand has maintained a solid presence, hovering around the top 5 ranks. Although there was a slight drop in sales during September, the brand quickly regained its footing in October, underscoring its resilience in this market. These insights suggest that Drink Loud is effectively navigating competitive landscapes in several key states, with room for growth in others.
Competitive Landscape
In the Missouri beverage category, Drink Loud has experienced significant fluctuations in its rankings over the past few months, indicating a volatile competitive landscape. Despite a temporary dip to 8th place in August 2024, Drink Loud quickly rebounded to secure the 2nd position in both September and October 2024. This recovery highlights Drink Loud's resilience and ability to regain market share swiftly. In contrast, Keef Cola consistently maintained its top position, underscoring its strong market presence. Meanwhile, Major and Ripple (formerly Stillwater Brands) have shown stable performances, with Major holding onto the 3rd position in October 2024. These dynamics suggest that while Drink Loud remains a formidable contender, it faces stiff competition from established brands, necessitating strategic efforts to sustain its upward trajectory in sales and rankings.
Notable Products
In October 2024, Drink Loud's top-performing product was the Maui Blast Potion Shot 100mg, reclaiming its number one rank after a slight dip in September, with sales reaching 5914 units. Following closely was the Pink Lemonade Live Rosin Potion Shot 100mg, which climbed from fourth place in August to secure the second spot in October, showing a consistent upward trend in sales. The Chill - THC/CBN 10:1 Kush Berry Shot 100mg THC, 10mg CBN, which had held the top position in September, fell to third place in October. The Cucumber Haze Potion Live Rosin Fast Acting Nano Shot 100mg maintained its fourth position for two consecutive months. Meanwhile, the Maui Blast Gummies 10-Pack 100mg remained steady in fifth place throughout the observed period, indicating stable but modest sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
