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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, D's Trees has shown a notable performance in the Pre-Roll category. The brand has steadily climbed the ranks from 49th in July 2024 to an impressive 22nd by October 2024. This upward trajectory indicates a strong market presence and growing consumer preference in this category. However, in the Flower category, D's Trees did not make it into the top 30 rankings from July to October 2024, which suggests potential challenges in competing with other brands or possibly focusing their efforts elsewhere. The absence from the top 30 in Flower could be seen as a missed opportunity or a strategic decision to concentrate on their success in Pre-Rolls.
Across the board, D's Trees' performance in Colorado highlights a strategic focus on Pre-Rolls, where they have significantly increased their sales and improved their ranking. This improvement suggests a successful marketing strategy or product quality that resonates well with consumers in the state. While the Flower category did not see them break into the top 30, the substantial growth in Pre-Roll sales, reaching over $130,000 in October, underscores their potential to capture a larger market share if they can replicate this success in other categories or regions. Observing these trends, it will be interesting to see if D's Trees can maintain this momentum and leverage their Pre-Roll success to bolster their presence in other product categories or states.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, D's Trees has demonstrated a notable upward trajectory in recent months. Starting from a rank of 49 in July 2024, D's Trees climbed to 22 by October 2024, indicating a significant improvement in market positioning. This rise in rank is accompanied by a substantial increase in sales, particularly in October where sales figures nearly doubled from July. In comparison, Magic City maintained a strong presence, consistently ranking higher than D's Trees, but with less dramatic sales growth. Meanwhile, Sappy Brands also showed a positive trend, surpassing D's Trees in October with a rank of 21. However, Bloom County experienced a decline, falling out of the top 20 by October, which may present an opportunity for D's Trees to capture some of their market share. The dynamic shifts in rankings and sales among these competitors highlight the competitive nature of the Colorado pre-roll market and underscore the importance of strategic positioning for D's Trees to continue its upward momentum.
Notable Products
In October 2024, the top-performing product from D's Trees was the Super Boof Pre-Roll (1g), which secured the number one spot with notable sales of 3,779 units. Following closely was the Black Cherry Gelato Pre-Roll (1g), ranked second with impressive sales figures. The Blue Dream Pre-Roll (1g) maintained its third position from September, showing a consistent performance with increased sales of 2,969 units. The Strawberry Diesel Pre-Roll (1g), although it slipped to the fourth position in October, has been a strong contender, previously ranking second in August and September. Raunchy Runtz Pre-Roll (1g) made its debut in the top five, indicating a positive reception among customers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
