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Nov-2024
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Overview
Market Insights Snapshot
D's Trees has shown notable progress in the Pre-Roll category within Colorado. Over the span from August to November 2024, the brand improved its ranking from 50th to 26th, indicating a significant upward trajectory. This improvement is underscored by a substantial increase in sales, particularly between September and October, where sales nearly doubled. Such a leap in rankings and sales suggests that D's Trees is successfully capturing a larger market share and resonating well with consumers in the state. However, the brand's absence from the top 30 in other states and categories highlights areas where there is room for growth and expansion.
Despite the positive momentum in Colorado, D's Trees did not make it into the top 30 in any other states or categories, which could be seen as a missed opportunity for broader market penetration. This absence suggests that while the brand is gaining traction in Colorado, it may need to strategize differently to achieve similar success in other regions or product lines. The focus on Pre-Roll in Colorado could serve as a model for expansion, but it remains crucial for D's Trees to identify and adapt to the unique demands and competitive landscapes of other markets. As the brand continues to build on its strengths, monitoring these trends will be key to understanding its overall market performance.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, D's Trees has demonstrated a notable upward trajectory in recent months. From August to November 2024, D's Trees improved its rank from 50th to 26th, indicating a significant enhancement in its market position. This ascent is particularly impressive when compared to competitors such as Billo, which saw a decline from 23rd to 27th, and Spectra, which improved from 59th to 28th but still trails behind D's Trees. Meanwhile, All Good Collective experienced fluctuations, dropping from 18th to 31st before recovering to 25th, just ahead of D's Trees. Slow Burn Farms also showed volatility, falling from 16th to 34th before climbing back to 24th. These dynamics suggest that D's Trees is successfully capturing market share, likely due to strategic initiatives or product offerings that resonate well with consumers, positioning it favorably against its peers in the Colorado pre-roll market.
Notable Products
In November 2024, D's Trees saw Strawberry Diesel Pre-Roll (1g) rise to the top as the best-selling product, moving up from fourth place in October, with impressive sales of 2984 units. Red Wine Pre-Roll (1g) followed closely in second place, making a significant jump from its absence in the October rankings. Raunchy Runtz Pre-Roll (1g) secured the third position, maintaining its momentum after being fifth in the previous month. Blue Dream Pre-Roll (1g) dropped slightly to fourth, despite having been the third best-seller in both September and October. Notably, Acai Sherb Pre-Roll (1g) entered the rankings for the first time, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
