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Jan-2025
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Overview
Market Insights Snapshot
DTF - Downtown Flower has shown a dynamic performance in the Arizona market, particularly in the Flower category. In October 2024, the brand was ranked 8th, but it experienced a slight dip in the following months, reaching 13th place by December 2024, before bouncing back to the 8th position in January 2025. This fluctuation indicates a competitive landscape, where maintaining a top position requires consistent effort and adaptation. Despite the ups and downs, the brand's ability to regain its 8th place ranking in January suggests resilience and a strong market presence. The sales figures reflect this movement, with a noticeable drop in November and December, followed by a recovery in January.
In the Pre-Roll category, DTF - Downtown Flower has maintained a relatively stable presence in Arizona. Starting at the 15th position in October 2024, the brand improved its ranking to 12th in November and December, and further advanced to 11th in January 2025. This upward trend is encouraging, as it demonstrates the brand's growing appeal in the Pre-Roll segment. The consistent sales performance supports this positive trajectory, with a steady increase culminating in January. Notably, the absence of a top 30 ranking in any other state or category could be interpreted as a potential area for growth or a focus on strengthening its core market in Arizona.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, DTF - Downtown Flower experienced notable fluctuations in its market rank over the recent months. Starting from a solid 8th position in October 2024, DTF saw a decline to 11th and 13th in November and December, respectively, before rebounding to 8th in January 2025. This volatility contrasts with competitors such as Alien Labs, which maintained a relatively stable rank, and Dr. Greenthumb's, which showed a consistent upward trend, reaching 6th place by January. Despite these challenges, DTF's sales in January 2025 indicate a recovery, suggesting potential for regaining market share. Brands like Riggs Family Farms and The Pharm also present competitive pressures, with The Pharm notably improving its rank from 15th to 7th over the same period. These dynamics highlight the competitive intensity in Arizona's Flower market, where strategic adjustments could help DTF - Downtown Flower capitalize on its recent sales recovery.
Notable Products
In January 2025, the top-performing product for DTF - Downtown Flower was White Truffle Pre-Roll (1g), which secured the first rank with notable sales of 5606 units. Premium Jet Cream Pre-Roll (1g) followed closely in second place, improving from its previous top position in December 2024. Gello (3.5g) emerged as a strong contender in third place, marking its debut in the rankings. Forest Fire Pre-Roll (1g) maintained a consistent presence, ranking fourth after previously holding the third position in December 2024. Fatso Pre-Roll (1g) rounded out the top five, experiencing a slight drop from second place the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
