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Oct-2024
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Overview
Market Insights Snapshot
DTF - Downtown Flower has demonstrated a notable upward trajectory in the Flower category within Arizona. Over the past few months, the brand has climbed from 17th place in July 2024 to an impressive 7th place by October 2024. This significant improvement in ranking is accompanied by a considerable increase in sales, suggesting a growing consumer preference for their Flower products. The brand's ability to rise in the rankings indicates a successful strategy in capturing market share and possibly expanding its customer base, although it's worth noting that they were not in the top 30 in other states for this category during the same period.
In contrast, the performance of DTF - Downtown Flower in the Pre-Roll category in Arizona has been relatively stable but less dynamic. The brand maintained a consistent presence within the top 12 rankings from July to October 2024, but without significant upward movement, indicating a steady but not particularly aggressive growth. The lack of ranking in the top 30 for Pre-Rolls in other states might suggest limited geographical penetration or competitive challenges outside of Arizona. This stability in the Pre-Roll category could be seen as positive, maintaining a foothold in a competitive market, yet it also highlights potential areas for growth and improvement.
Competitive Landscape
In the competitive landscape of the Arizona flower category, DTF - Downtown Flower has shown a significant upward trajectory in its market presence from July to October 2024. Initially ranked 17th in July, DTF - Downtown Flower climbed to 7th place by October, marking a notable improvement in its competitive standing. This rise is particularly impressive given the performance of other brands like Shango, which experienced a slight decline from 4th to 6th place, and Alien Labs, which maintained a stable position around the 9th rank. Meanwhile, The Giving Tree consistently held a strong position, ranking 5th in October. DTF - Downtown Flower's sales growth, especially the jump from September to October, suggests a successful strategy in capturing market share, potentially at the expense of brands like Riggs Family Farms, which saw a slight dip in rank during the same period. This upward trend for DTF - Downtown Flower indicates a growing consumer preference and effective market penetration in Arizona's competitive flower category.
Notable Products
In October 2024, the top-performing product for DTF - Downtown Flower was the Premium Marshmellow Squirt Pre-Roll (1g) in the Pre-Roll category, which surged to the number one rank with sales of 7640 units. The Premium Blue Dream Pre-Roll (1g) followed closely, ranking second, though it previously held the top position in August 2024. Strawberry Mo'nana (3.5g) made a notable appearance, securing the third rank, marking its first entry into the top ranks. Premium Toasted Swirl Pre-Roll (1g) and Forest Fire Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively, both entering the rankings for the first time this month. The significant rise of Premium Marshmellow Squirt Pre-Roll from fifth in September to first in October highlights its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
