.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DTF - Downtown Flower has shown a dynamic performance across various categories and states. In Arizona, the brand has seen notable fluctuations in the Flower category, with rankings shifting from 15th in May 2024 to 12th in June, only to drop to 19th in July before recovering to 15th in August. This volatility suggests a competitive market environment where DTF - Downtown Flower is striving to maintain its foothold. Despite these shifts, the brand has managed to keep its presence within the top 20, indicating a resilient market strategy. However, the drop in July's sales to $382,951 from June's $584,368 highlights a significant challenge that the brand faced mid-summer.
In contrast, the Pre-Roll category in Arizona has demonstrated a more stable performance for DTF - Downtown Flower. The brand consistently improved its rankings from 11th in May to 9th by August, showing a positive trend in consumer preference and market penetration. The steady increase in sales from $293,268 in May to $305,269 in August underscores this upward trajectory. The ability to maintain and slightly improve their ranking in the Pre-Roll category suggests that DTF - Downtown Flower has a strong product offering that resonates well with consumers in this segment. However, it's worth noting that the brand did not make it into the top 30 in other states or categories, indicating areas for potential growth and market expansion.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, DTF - Downtown Flower has shown fluctuating performance in recent months. Notably, DTF - Downtown Flower ranked 15th in May 2024, improved to 12th in June, dropped to 19th in July, and then climbed back to 15th in August. This indicates a volatile market presence, potentially influenced by varying consumer preferences and competitive pressures. For instance, Sunday Goods experienced significant rank changes, peaking at 4th in July but falling to 17th by August, which might have impacted DTF - Downtown Flower's sales dynamics. Similarly, Classix and 22Red also exhibited notable rank shifts, with Classix moving from 21st in May to 13th in August, and 22Red fluctuating between 11th and 21st. These trends suggest a highly competitive environment where DTF - Downtown Flower must continuously innovate and adapt to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for DTF - Downtown Flower was Premium Blue Dream Pre-Roll (1g) in the Pre-Roll category, achieving the first rank with sales of 8397 units. Premium Strawberry Mo'nana Pre-Roll (1g) followed closely in the second position, showing a significant increase from its previous fifth rank in May 2024. Guava Cross Pre-Roll (1g) secured the third rank, maintaining a consistent presence in the top five over the past months. Gello Pre-Roll (1g) entered the top five for the first time, ranking fourth. Premium Mendo Dosi Pre-Roll (1g) completed the top five, indicating strong performance across DTF - Downtown Flower's pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
