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Nov-2024
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Overview
Market Insights Snapshot
DTF - Downtown Flower has shown notable performance in the Arizona market, particularly in the Flower category. The brand has experienced a steady rise in rankings from August to October 2024, moving from 15th to an impressive 8th place, before slightly dropping to 11th in November. This upward trend corresponds with a significant increase in sales, peaking in October. The Flower category appears to be a strong area for DTF - Downtown Flower, indicating effective market penetration or successful marketing strategies during this period.
In the Pre-Roll category within Arizona, DTF - Downtown Flower has maintained a more stable position, with rankings fluctuating slightly between 11th and 14th place from August to November 2024. Despite these fluctuations, the brand has managed to keep its sales relatively consistent, suggesting a steady demand for its Pre-Roll products. However, the lack of appearance in the top 30 in other states or categories could imply areas for potential growth or a need for strategic adjustments to expand their market reach beyond Arizona.
Competitive Landscape
In the competitive landscape of the Arizona flower category, DTF - Downtown Flower has demonstrated a notable upward trajectory in recent months. Starting from a rank of 15 in August 2024, DTF climbed to the 8th position by October, before settling at 11th in November. This positive shift in rank is indicative of a robust increase in sales, as evidenced by the brand's sales growth from August to October. In contrast, High Grade, which maintained a strong 3rd position from August through October, experienced a significant drop to 9th in November, suggesting potential market volatility or strategic shifts. Meanwhile, Fade Co. has seen a consistent decline in rank from 6th to 13th over the same period, highlighting challenges in maintaining market share. Grassroots and Dr. Greenthumb's have shown mixed results, with Grassroots improving its rank slightly from 14th to 12th, and Dr. Greenthumb's making a significant jump from 17th to 10th by November. These dynamics suggest that while DTF - Downtown Flower is gaining momentum, the competitive environment remains fluid, with opportunities for further growth amidst shifting ranks and sales trends.
Notable Products
In November 2024, the top-performing product for DTF - Downtown Flower was Kosher Kush Pre-Roll (1g), securing the number one rank with impressive sales of 5567 units. Following closely, Premium Gastropop Pre-Roll (1g) took the second position. Premium Mendo Dosi Pre-Roll (1g) improved its rank from fifth in August and fourth in September to third in November, indicating a consistent upward trend. Forest Fire Pre-Roll (1g) moved up to the fourth position from its previous fifth place in October. Premium Jet Cream Pre-Roll (1g) entered the top five for the first time in November, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
