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Nov-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Dubs & Dimes has shown varying performance across different cannabis categories. In the Flower category, the brand experienced a notable fluctuation in its rankings over the recent months. August 2024 saw the brand positioned at rank 17, which improved to rank 12 in September, but then dropped to rank 20 in October before climbing back up to rank 16 in November. This movement indicates a degree of volatility, yet also suggests potential resilience and recovery in the market. While the sales figures in this category reflected a similar pattern, with a dip in October followed by a rebound in November, the overall trend suggests that Dubs & Dimes is maintaining a competitive presence in the Flower segment within the state.
On the other hand, the performance of Dubs & Dimes in the Pre-Roll category in Michigan is less prominent, as the brand did not make it into the top 30 rankings from August to November 2024. This absence from the top rankings highlights a potential area for growth or strategic reevaluation for the brand within this category. The sales figures for Pre-Rolls in November, although not as robust as those in the Flower category, provide a baseline for assessing future performance improvements. This disparity in category performance underscores the importance of targeted strategies to bolster Dubs & Dimes' presence across all product lines in Michigan's competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dubs & Dimes has experienced fluctuating rankings from August to November 2024, indicating a dynamic market presence. While Dubs & Dimes held a rank of 17 in August, it improved to 12 in September, only to drop to 20 in October before climbing back to 16 in November. This volatility suggests a competitive environment where brands like Redemption and Common Citizen are also vying for consumer attention. Notably, Redemption showed a significant upward trend, moving from rank 35 in August to 14 in November, which could indicate a growing consumer preference or effective marketing strategies. Meanwhile, Common Citizen maintained a relatively stable presence, though it did experience a dip in September. These shifts highlight the competitive pressures Dubs & Dimes faces, emphasizing the need for strategic initiatives to maintain and enhance its market position amidst strong contenders.
Notable Products
In November 2024, Hot Fudge Sundae Smalls (14g) from the Flower category emerged as the top-performing product for Dubs & Dimes with sales of 7016 units. Don Knotts Popcorn (14g) secured the second position, maintaining its strong performance in the Flower category. Classic - Legendary Fatso Pre-Roll (1g) held steady at third place, showing a consistent demand with a slight sales increase from October. Classic - Ice Cream Cake Pre-Roll (1g) ranked fourth, indicating a solid performance among pre-rolls. Mountain Peaches (3.5g) dropped to fifth place from its second-place rank in August, reflecting a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
