.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Dubs & Dimes has shown a notable performance in the Michigan market, particularly within the Flower category. Their ranking improved significantly from 27th in June 2024 to 14th by September 2024, indicating a positive trend in consumer preference and market penetration. This upward movement is underscored by a substantial increase in sales, which rose from approximately $1.08 million in June to nearly $1.69 million by September. Such a trajectory suggests a growing brand presence and possibly effective marketing or product strategy adjustments in the Michigan Flower segment.
However, the performance of Dubs & Dimes in the Pre-Roll category within Michigan presents a different picture. The brand did not rank in the top 30 from August onwards, highlighting a potential area for improvement or re-evaluation of their approach in this category. The decline in rankings from 52nd in June to 71st in July, followed by an absence from the top 30, could suggest challenges in maintaining competitiveness or consumer interest. This contrast between the Flower and Pre-Roll categories could provide insights into consumer preferences or market dynamics specific to Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dubs & Dimes has shown a notable upward trajectory in recent months. Starting from a rank of 27 in June 2024, Dubs & Dimes climbed to 14 by September 2024, indicating a significant improvement in market presence. This rise is particularly impressive when compared to competitors like Grown Rogue, which also improved its rank from 20 to 12 over the same period, and Nature's Medicines, which maintained a more stable position, peaking at 13. Meanwhile, Play Cannabis experienced a decline, dropping out of the top 20 in August before recovering slightly to 15 in September. The sales growth of Dubs & Dimes, particularly in August and September, suggests a strong consumer response, potentially driven by strategic marketing or product innovation, positioning it as a formidable contender in the Michigan market.
Notable Products
In September 2024, the top-performing product for Dubs & Dimes was Connoisseur - Sour Garlic Cookies (3.5g) in the Flower category, achieving the number one rank with sales of 11,365 units. Following closely was Connoisseur - Lilac Diesel (3.5g), also in the Flower category, securing the second position. Connoisseur - Biscotti Pippen (3.5g) claimed the third spot, maintaining strong performance within the Flower category. Notably, MAC 1 (3.5g) held its rank at fourth place from the previous month of August 2024, showing consistent sales growth. Pinnacle (3.5g) rounded out the top five, demonstrating a notable entry into the rankings for September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
