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Sep-2024
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Overview
Market Insights Snapshot
In the province of Ontario, Dulces has consistently maintained its position in the beverage category, ranking 21st in both July and September 2024. This stability in ranking suggests a steady demand for their products, despite a slight drop in sales from July to September. Notably, Dulces managed to climb one spot from June to July, indicating a positive reception among consumers during that period. However, the brand did not make it into the top 20, highlighting the competitive nature of the beverage market in Ontario.
Across the months from June to September 2024, Dulces' sales figures reveal a fluctuating yet resilient performance. The brand experienced a peak in sales in July, which could be attributed to seasonal factors or effective promotional strategies. Despite a subsequent decline in August and September, Dulces maintained its rank, suggesting that while sales volume may have decreased, their market presence remained strong enough to hold their position. The absence of a top 30 ranking in other states or provinces might be a concern for the brand's expansion strategy, as it indicates limited market penetration outside of Ontario.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Dulces has exhibited consistent performance, maintaining a stable rank around the 21st position from June to September 2024. Despite this steadiness, the brand faces pressure from competitors like Summit (Canada) and Palmetto, both of which have shown upward momentum, with Summit climbing from 24th to 20th and Palmetto advancing from 26th to 19th over the same period. Meanwhile, Deep Space experienced a decline, dropping from 17th to 22nd, which could present an opportunity for Dulces to capitalize on any potential market share loss by Deep Space. Zele also saw a drop in rank, from 15th to 23rd, indicating a potential shift in consumer preferences within the category. For Dulces, maintaining its current position while exploring strategies to leverage the fluctuations of its competitors could be key to enhancing its market presence and driving sales growth in the coming months.
Notable Products
In September 2024, the top-performing product from Dulces was the CBD:THC 1:1 Sweet Peach Sparkling Beverage, maintaining its top rank for the second consecutive month with sales of 1860 units. The CBD:THC 1:1 Cherry Shockwave Sparkling Beverage held steady in second place, showing an increase in sales from August. The CBD/THC 1:1 Watermelon Sparkling Beverage climbed to third place, improving its rank from fourth in the previous months. The CBD:THC 1:1 Fruity Berry Beverages dropped to fourth place, experiencing a notable decline in sales. Dulce De Uva, a Flower category product, consistently remained in fifth place throughout the months, with a significant drop in sales in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
