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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Dutch Girl has shown consistent performance in the Edible category over recent months. Starting in July 2024, the brand was ranked 28th, and it maintained a position within the top 30 through October, where it held steady at 27th place. This stability in ranking suggests a loyal customer base or effective market strategies that have allowed Dutch Girl to remain competitive in a crowded market. The sales figures indicate a notable increase in August, peaking in September before experiencing a slight decline in October, which could be attributed to seasonal trends or increased competition.
While Dutch Girl has managed to stay within the top 30 in Colorado, its absence from rankings in other states or provinces could be seen as either a missed opportunity or a strategic focus on specific markets. This absence might indicate that the brand has not yet expanded its reach or gained significant traction in other regions, which could be an area for potential growth. The consistent presence in Colorado's top rankings, however, underscores the brand's established presence and potential to leverage this strength for broader market penetration. Observing the brand's movements in other categories or states might provide further insights into its overall market strategy and performance.
Competitive Landscape
In the competitive landscape of the edible category in Colorado, Dutch Girl has shown a consistent presence, maintaining its rank around the 27th position from July to October 2024. This stability in rank is notable, especially when compared to competitors like Sweet Mary Jane, which has seen a decline, dropping from 24th to 30th place over the same period. Meanwhile, Spinello Cannabis Co. has experienced a significant rise, moving from 32nd to 25th place, surpassing Dutch Girl in October. Despite these shifts, Dutch Girl's sales have shown an upward trend, peaking in September before a slight dip in October, indicating a resilient market position. This suggests that while Dutch Girl faces stiff competition, particularly from rising brands like Spinello Cannabis Co., its ability to maintain a stable rank amidst fluctuating sales figures of competitors highlights its steady consumer base and potential for growth in the Colorado edibles market.
Notable Products
In October 2024, Dutch Girl's top-performing product was the CBD/CBN/THC/CBG 1:1:1:1 Moonberry Stroopwafel Cookie 10-Pack, maintaining its first-place rank since July with sales reaching 1538 units. The Indica Caramel Stroopwafels 10-Pack also held steady in second place across the months, showing a gradual increase in sales to 595 units. The Strawberry Stroop Waffle Cookie moved up to third place from its consistent fourth-place ranking in previous months, highlighting a notable sales increase. Carmel Waffles Stroopwafel slipped to fourth place, while the Strawberry Stroopwafel remained in fifth position. These shifts indicate a strong consumer preference for the Moonberry and Indica Caramel flavors, with the Strawberry Stroop Waffle Cookie gaining traction in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
