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Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Dutchie has shown notable performance in the Pre-Roll category, with its rankings experiencing some fluctuations over the past few months. Starting from a rank of 17 in July 2024, Dutchie saw a slight dip to 19 in August, but quickly regained its position by returning to 17 in September and further improving to 15 in October. This upward trend indicates a strengthening presence in the Arizona market, likely driven by strategic adjustments or product innovations that resonate well with local consumers. The sales figures reflect this positive trajectory, with a notable increase observed from August to October.
While Dutchie has maintained a consistent presence within the top 20 brands for Pre-Rolls in Arizona, it is important to note that their absence from the top 30 in other states or categories could suggest areas for potential growth or strategic focus. This absence could be interpreted as a challenge, indicating either a highly competitive market landscape or a need for Dutchie to enhance its market penetration strategies in other regions or product categories. Monitoring these dynamics could provide insights into Dutchie's broader market strategy and potential areas for expansion.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Dutchie has shown a steady improvement in rank from July to October 2024, moving from 17th to 15th position. This upward trend suggests a positive reception in the market, despite facing stiff competition. Notably, Shango has been a formidable competitor, climbing from 23rd to 14th place, indicating a significant increase in market presence and potentially capturing a share of the consumer base. Meanwhile, Mohave Cannabis Co. maintained a relatively stable position around the 15th and 16th ranks, suggesting a consistent performance. Fade Co. experienced fluctuations, missing the top 20 in August but rebounding to 14th in September before dropping to 17th in October, highlighting potential volatility in their sales strategy. 22Red consistently outperformed Dutchie, maintaining a rank between 10th and 14th, which could imply a stronger brand loyalty or product differentiation. These dynamics indicate that while Dutchie is gaining traction, it must continue to innovate and differentiate to climb higher in the rankings amidst aggressive competitors.
Notable Products
In October 2024, Blue Dream Pre-Roll 6-Pack (3g) maintained its top position in Dutchie's product lineup, with sales reaching 838 units. Candycoast Pre-Roll 2-Pack (1g) climbed to the second position, showing a recovery from its third position in September. Gorilla Glue #4 Pre-Roll 2-Pack (1g) improved its ranking to third place, continuing its steady rise since August. Candycoast Pre-Roll 6-Pack (3g) dropped to the fourth position after previously holding the second spot in September. Grand Daddy Purple Pre-Roll 2-Pack (2g) made its debut in the rankings, securing the fifth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
