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Dec-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Dutchie's performance in the Pre-Roll category shows a slight fluctuation over the last few months of 2024. The brand maintained its position at rank 16 in September and October, improved to rank 15 in November, but then dropped to rank 18 in December. This movement suggests some variability in consumer demand or competition within the Pre-Roll category. Despite these shifts, the consistent presence in the top 20 indicates a relatively strong market position. However, Dutchie's absence from the top 30 in the Vapor Pens category during the same period highlights a potential area for growth or a need for strategic repositioning in that segment.
Examining the sales figures, Dutchie's Pre-Roll sales in Arizona saw a decline from October to December, with a notable decrease from $159,640 in October to $131,633 in December. This downward trend in sales might be indicative of seasonal changes, increased competition, or shifts in consumer preferences. The Vapor Pens category, where Dutchie did not rank in the top 30, presents an opportunity for the brand to explore strategies for improvement, such as product innovation or targeted marketing campaigns. The absence from the top rankings in this category could be seen as a challenge, but also as a potential area for expansion and increased market penetration.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Dutchie has experienced fluctuations in its rank and sales, reflecting the dynamic nature of this market. Dutchie maintained a steady rank of 16th in September and October 2024, before improving to 15th in November, only to drop to 18th in December. This movement indicates a competitive pressure from brands like Roaring 20s, which consistently outperformed Dutchie, reaching as high as 11th in October. Meanwhile, Fade Co. showed a decline in rank, falling out of the top 20 in November, which temporarily benefited Dutchie. However, The Giving Tree emerged as a notable competitor, climbing from 26th in September to 15th by December, surpassing Dutchie. The fluctuating ranks and sales figures highlight the importance for Dutchie to strategize effectively to maintain and improve its position amidst such competitive shifts.
Notable Products
In December 2024, the top-performing product from Dutchie was Candycoast Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one spot with sales reaching 851 units. This product improved its ranking from second place in October and November. Ice Cream Cake Pre-Roll 2-Pack (1g) debuted impressively at the second position. Grand Daddy Purple Pre-Roll 2-Pack (2g) also showed a strong performance, securing third place after not being ranked in November. Notably, Blue Dream Pre-Roll 6-Pack (3g), which had consistently held the top rank from September to November, dropped to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
