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Oct-2024
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Overview
Market Insights Snapshot
Earl Baker has shown a notable performance in the Oregon market, particularly in the Flower category. Over the past few months, the brand has demonstrated an upward trend, moving from the 24th position in July 2024 to the 19th position by October 2024. This improvement in ranking is accompanied by a steady increase in sales, peaking at $351,818 in October. Such a consistent rise in both rank and sales suggests a growing consumer preference for Earl Baker's Flower products in Oregon. However, the brand's performance in other categories, such as Pre-Roll, has not been as strong, indicating potential areas for growth and strategic focus.
In the Pre-Roll category, Earl Baker's presence in the Oregon market has been less impactful, with rankings slipping from 67th in July to falling out of the top 30 by October. This decline suggests challenges in maintaining consumer interest or possibly increased competition within the category. The absence from the top 30 in recent months highlights an opportunity for Earl Baker to reassess its strategy in the Pre-Roll segment to regain market traction. While the brand excels in the Flower category, diversifying and strengthening its performance across other product lines could enhance its overall market position in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Earl Baker has shown a promising upward trajectory in recent months. Despite starting at rank 24 in July 2024, Earl Baker improved its position to rank 19 by October 2024. This positive trend is particularly noteworthy when compared to Emerald Fields Cannabis, which experienced a significant decline from rank 3 in July to rank 18 in October. Meanwhile, Cannabis Nation INC maintained a relatively stable presence, hovering around the lower end of the top 20, while Garden First fell out of the top 20 altogether after July. Interestingly, Cold Frame Farms made a remarkable leap from rank 84 in July to rank 17 in October, indicating a potential emerging competitor. Earl Baker's consistent sales growth, particularly in August and October, suggests a strengthening market position, likely driven by strategic marketing efforts or product innovations that resonate well with consumers in Oregon.
Notable Products
In October 2024, Icee Blizzard (Bulk) emerged as the top-performing product for Earl Baker, climbing to the number one rank with sales reaching 2079 units. Lemon Meringue (1g) secured the second position, slightly dropping from its top rank in August, yet maintaining strong sales performance. Peach Flambe (Bulk), which led in July, slid to third place, reflecting a significant decrease in sales compared to the previous months. Midnight Orgy (Bulk) held the fourth spot, showing a consistent presence in the top ranks since July. A new entrant, Boof Scotti (1g), made its debut in the rankings at fifth place, indicating a promising start.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
