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Nov-2024
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Overview
Market Insights Snapshot
Earl Baker's performance in the Oregon market presents a mixed bag across different cannabis categories. In the Flower category, the brand has seen some fluctuations in its rankings over the past few months. Starting from a rank of 22 in August 2024, Earl Baker experienced a slight dip to 26 in September, followed by a marginal recovery to 25 in October, and then slipping again to 28 in November. This suggests a competitive landscape where maintaining a top position is challenging. Despite these movements, the brand's sales figures indicate some resilience, with a slight uptick in October before a small decline in November. Such trends might point to a need for strategic adjustments to regain higher rankings in the coming months.
In contrast, the Pre-Roll category tells a different story for Earl Baker in Oregon. The brand did not manage to break into the top 30 rankings for September and October, signaling a struggle to capture significant market share in this segment. The absence from the top 30 could be seen as a red flag, suggesting that Earl Baker might need to revisit its approach in this category. However, it's worth noting that there was a notable drop in sales from August to September, which could indicate challenges in consumer retention or competition. These insights highlight the importance of monitoring category-specific performance and adapting strategies accordingly to improve market positioning.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Earl Baker has experienced a slight decline in rank from August to November 2024, moving from 22nd to 28th position. This shift is notable when compared to competitors like Cultivated Industries, which improved significantly from 69th to 26th, and Herbal Dynamics, which fluctuated but ended higher than Earl Baker at 29th. Meanwhile, Garden First maintained a relatively stable position, slightly decreasing from 21st to 27th. Interestingly, Roots Grass Cannabis re-entered the top 30 in November after missing ranks in October, indicating a resurgence in sales. These dynamics suggest that while Earl Baker's sales have remained relatively stable, the brand faces increasing competition from both established and resurging brands, which could impact its market share if trends continue.
Notable Products
In November 2024, Midnight Orgy (Bulk) emerged as the top-performing product for Earl Baker, climbing from the fourth position in October to first place, with notable sales of 2101 units. Peach Flambe (Bulk) maintained its strong performance, securing the second position, a slight improvement from third in October, with a close sales figure of 2032 units. Lemon Meringue (1g) ranked third, showcasing a consistent upward trend from its second position in October. New entries in the rankings include Boof Scotti (Bulk) and American Pie (Bulk), which debuted at fourth and fifth positions, respectively, indicating a rising interest in these products. Overall, November saw significant shifts in rankings, with Midnight Orgy (Bulk) displaying the most remarkable leap to the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
