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Jan-2025
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Overview
Market Insights Snapshot
Earl Baker's performance in the Oregon market has shown notable fluctuations across different categories. In the Flower category, the brand maintained a presence within the top 30 throughout the analyzed months, with its ranking experiencing some volatility. Starting at 27th place in October 2024, Earl Baker saw a drop to 29th in November but made a significant leap to 19th in December, before settling back at 27th in January 2025. This movement indicates a competitive yet resilient position in the Flower category. The sales figures reflect this trend, with a peak in December 2024, suggesting a possible seasonal boost or successful promotional strategy during that period.
In contrast, Earl Baker's performance in the Pre-Roll category in Oregon was less prominent, as the brand did not break into the top 30 at any point during the reviewed months. Despite this, there was a visible upward trend in rankings from 100th in October to 76th in December, followed by a slight decline to 82nd in January 2025. This upward movement, although not enough to reach the top 30, indicates a growing interest or market penetration in the Pre-Roll category. The sales figures for Pre-Rolls also increased notably in December, aligning with the improved ranking and suggesting potential for future growth if the trend continues.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Earl Baker has demonstrated a fluctuating yet promising performance over the past few months. Starting from October 2024, Earl Baker held the 27th rank, improved to 19th in December, but then slipped back to 27th by January 2025. This volatility suggests a dynamic market environment and highlights the brand's potential to climb the ranks with strategic adjustments. Notably, Garden First consistently maintained a strong position, hovering around the mid-20s, which indicates a stable market presence. Meanwhile, Roots Grass Cannabis showed significant improvement, jumping from 66th in October to 24th in November, although it experienced some rank fluctuations thereafter. Earl Baker's sales peaked in December, aligning with its highest rank, suggesting that targeted marketing efforts during this period were effective. To capitalize on this momentum, Earl Baker could analyze the strategies of competitors like Excolo, which also showed a notable rank improvement in January, to identify successful tactics that could be adapted to further enhance their market position.
Notable Products
In January 2025, Mac N Jack (Bulk) emerged as the top-performing product for Earl Baker, leading the rankings with impressive sales of 2390 units. Lemon Meringue (1g), which held the top spot in December 2024, slipped to second place, indicating a decrease in sales momentum from the previous month. Donkey Butter (Bulk) is a new entrant in the rankings, securing the third position, showcasing strong market reception. Super Silver Grapefruit (Bulk) ranked fourth, experiencing a dip from its second-place finish in December 2024. Tropical Gas Pre-Roll (1g) rounded out the top five, maintaining its position from the previous months, indicating consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
